In this modern era, manufacturers are incorporating hi-tech processes and top-shelf materials into the construction of the skateboard. Companies such as Almost have several versions of hi-tech decks such as the Impact, Double Impact, and Uber Light Series. Element makes Highlight decks with inlayed fiberglass beams, and Foundation has its signature Fiberprime decks. Other manufactures such as Flip, Habitat, Plan B, Skate Mental, and Zero offer boards with high-end P2 Construction. Hi-tech decks differ from traditional 7-ply Maple in that they are inlayed with Carbon Fiber, Fiberglass, Poly Ply, or Kevlar to produce a stronger skateboard with more pop. For more options, head over to our stellar selection of Hi-Tech Decks! Although hi-tech decks have made a strong presence within the market, standard 7-ply Maple remain the gold standard. This is due to the solid feeling and pop afforded through layering 7 Maple wood veneers together. The large majority of skateboard decks offered are constructed of 7-ply Maple. Most board manufacturers offer both high-tech decks and standard 7-ply Maple. No matter what you desire, CCS offers a complete selection in multiple sizes, shapes, and construction types!
It can be frustrating to choose the top skateboard brand for your needs with so many brands bubbling up in the market. How do you separate the top brands from the average ones? How does a customer know which skateboard brand will give them their money’s worth? Just to help you guys answer all those questions at one place, we came up the easiest solution.
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Santa Cruz’s earliest videos Wheels of Fire (1987), Streets on Fire (1989), Speed Freaks (1989) A Reason for Living (1990) and Risk It (1990) are viewed today as paradigm-shifting releases which promoted interest in skateboarding globally by giving a platform to every kind of skateboarding that existed, from street and vert skating, through to the more niche genres such as slalom, downhill and freestyle, whilst at the same time retaining the aesthetic of skateboarding’s subcultural position in society.
“I think it’s just also like, people want to have fun. If you watch say those types of Street League type of skateboarders, who are super amazing skateboarders that can push these crazy tricks down rails and stairs, like switch tre down fifteen stairs or whatever trick they do — it’s amazing to see that level of skating, but if you are an average Joe living in a small town you’re just like, “I’m never going to be able to kickflip back noseblunt twenty-stair rails”. That’s always the biggest trick. If you ask me it’s like, “What videos do you really enjoy?” The videos that you can some how relate to. Like, “Hey, I could actually do some of these tricks.” You connect to it and you feel like you can picture yourself being a part of the whole thing. When people put out these amazing super stunt skateboarding videos, pushing it to the furthest level possible, that’s rad in one sense, but to me personally as a kid I could never in my wildest dreams believe that I could do that too. I respect it. I understand it. But does it make me want to go skate? No.”
The National Skate Co‘s approach to marketing retained this air of intrigue with the release of their first video, ‘The National Skateboard Co. Promo‘ in 2013 with minimal promotion beforehand. This promo video featured lo-fi VX2000 footage of original team members Thomas Harrison, Danijel Stankovic, David Mackey, Joshua Young, Vaughan Jones and Neil Smith interspersed with found footage and black and white news reel clips.
Polar’s focus on its European roots and representing a type of skateboarding that everyone could relate to, plus Pontus’ masterful approach to video-making and product, created a groundswell of popularity for the brand which has retained its momentum. Mixing a heavy global team with an eclectic approach to soft goods, Polar is now viewed as one of the most influential brands in the skateboard industry as a whole.
Without good grip tape, skaters have a tough time staying on top of their board. The main complaints about poor grip tape tend to be that it was never very grippy or lost its grip really quickly. Once again, we recommend trusting in name brands with years of experience supporting skateboarders. Unfortunately, if you are buying a pre-made complete skateboard, you probably won't have access to the brand name of the grip.