SkateXS has been widely known to be the best brand for kids that are looking to advance their skateboarding skills. These skateboards have been designed with children in mind. That’s why there are many customizable features that you can pick when purchasing this product. If you are an avid skateboarder and want to introduce your kids to skateboarding, or just a parent that has been hearing about skateboards for weeks now, you can safely pick this product by SkateXs to help your kids safely advance in their skateboarding skills.
It is mainly because those items are guaranteed to help you familiarize yourself with the ins and outs of using them. They are a big help in making you feel comfortable when you push off with your feet while also balancing on top of the board when riding. It is not good to go for a very technical product, so it’s best to choose the mentioned types first.
The good news is that majority of skate shoes today come with high-quality flat soles that are capable of providing the maximum surface area designed to let you come in contact to the board, thereby promoting better control. Look for a really durable shoe, which you can wear comfortably to guarantee a safe and enjoyable experience when you are skateboarding.
First off, it’s important to decide what you will be using your skateboard for and what you will be doing with it. That’s why it’s important to ask a few key questions: Are you going to be using it every day? Is it for a new hobby? Is it for competition practice? What surface will you be skating on? Will you be partaking in park skating, or street skating?

Skateboarding is an action sport which involves riding and performing tricks using a skateboard, as well as a recreational activity, an art form, a entertainment industry job, and a method of transportation.[1] Skateboarding has been shaped and influenced by many skateboarders throughout the years. A 2009 report found that the skateboarding market is worth an estimated $4.8 billion in annual revenue with 11.08 million active skateboarders in the world.[2] In 2016, it was announced that skateboarding will be represented at the 2020 Summer Olympics in Tokyo.[3]
Are you on a hunt for the best skateboard on the market today? Then you are in the right place as this comprehensive article is designed to give you information about skateboarding and types of skateboards in general. By learning about the different types of skateboards and what each one can do, figuring out what works for you the best is a lot easier.
There are a lot of good skateboard brands out there. For a start, you can check out this list of Top Skateboard Deck Brands, but there are piles of other brands out there that are great. There are local brands, brands from other countries, and brands that you or I have never heard of. Aside from a skateboard company's reputation for quality and good design, a brand is also a brand; that is, it comes with its own character and cred. You might like a brand simply for what it represents, whether that's the company's attitude or its team or its presence at the skate park. The first step in choosing a brand is getting out there and seeing what's available.   
You may think that this is a cheap board with a low quality. If you are, then you are certainly wrong, my dear. It has soft wheels which will help you to get stability when riding. It also takes less effort to push the board because the deck is low compared to the other boards. Henceforth, it is the most comfortable board to ride for the beginners.
If you have a great passion for the downhill ride as well as cruising and you are a beginner of longboarding, then ultimately, this board can satisfy your needs. It’s a versatile board as you can use it for cruising and downhill riding. The board is equipped with the perfect wheel size — not so big and not so small. It is big enough to give you a smooth ride but it is not too big to get wheel bite. Isn’t it cool? The 44 inches size of its wheels is perfect for comfortable cruising as well as riding downhill. It has some flex which will reduce the stress on your ankle and knees.
Certain cities still oppose the building of skate parks in their neighborhoods, for fear of increased crime and drugs in the area. The rift between the old image of skateboarding and a newer one is quite visible: magazines such as Thrasher portray skateboarding as dirty, rebellious, and still firmly tied to punk, while other publications, Transworld Skateboarding as an example, paint a more diverse and controlled picture of skateboarding. As more professional skaters use hip hop, reggae, or hard rock music accompaniment in their videos, many urban youths, hip-hop fans, reggae fans, and hard rock fans are also drawn to skateboarding, further diluting the sport's punk image.

This is an interesting option because it is basically a hybrid between a blank and pro skateboard deck.  It’s like a pro board in that is has a “brand” and logo, but the cost is similar to blanks and they don’t sponsor the same quantity and caliber of professional skaters that other pro brands do.  While the logo is really cool and the rest of the parts seem to be high quality, you may not get the same brand recognition with Punisher as you would with other brands like Element or Toy Machine.  This deck is also 7.5″ which makes it a great choice for a younger beginner.  This is the perfect beginner skateboard for someone who doesn’t really care about the brand name, but still wants the style and performance of an above average professional skateboard.
^ Jump up to: a b Rosenberger, Robert (June 19, 2014). "How Cities Use Design to Drive Homeless People Away: Saying "you're not welcome here"—with spikes". The Atlantic. The Atlantic Monthly Group. Archived from the original on July 1, 2014. Retrieved April 23, 2017. An example of an everyday technology that’s used to forbid certain activities is “skateboard deterrents,” that is, those little studs added to handrails and ledges. These devices, sometimes also called “skatestoppers” or “pig ears,” prevent skateboarders from performing sliding—or “grinding”—tricks across horizontal edges. A small skateboard deterrence industry has developed, with vendors with names like “stopagrind.com” and “grindtoahault.com.”
Pro Skateboarder, Jamie Thomas developed the Zero brand in Carlsbad, CA and has built it into one of the top skateboard brands. Though the Zero brand initially distributed clothing, it eventually evolved to boards designed to suit the need for any tricks performed. The Zero team is comprised of a close group of skateboard professionals that have turned their passion into a company dedicated to provide the latest in skateboard innovation and helped Zero Skateboards become a fantastic skateboard brand. Zero boards are great for maneuvers, stability and especially grinds, with their specially designed features. Their innovation and high-quality designs has made Zero Skateboards one of the good skateboard brands today.
It's too cold and dark to skate in Sweden for about six months out of the year. That must be when brand mastermind/artist Pontus Alv schemes on the global takeover he's been orchestrating for Polar. Not only are the brand's hats, tees, and hoodies some of the most coveted gear in the skate universe, the Polar team travels the globe hosting events, filming video clips, and getting people hyped on vigilante-style street skating. Look for Polar to come to your hood and build awesome, illegal concrete skate obstacles under a bridge, then bounce like gnarly, European skate tooth fairies. Good luck finding a tee or hat at this point—hype has made to goods rare, but let's hope as the excitement grows Mr. Alv will expand his distro.
Huf has come a long way since its humble beginnings slinging the best sneakers and streetwear in San Francisco's Tenderloin District. Keith Hufnagel and his team quickly outgrew the boutique niche and have becomea full blown skate apparel and footwear brand. Today Huf has a stacked teamed (including low-key legends like Joey Pepper, who recently got a signature shoe), a wildly popular range of product (weed socks, anyone?), and some hefty celebrity co-signs.

Be sure to purchase from a reputable source. Buying online might save you a few dollars, but try your local skate shop first. The few extra dollars you spend support the shop and your local skate community. Developing a good relationship with a local skate shop often saves you money in the long run. The completes are not as good as custom made, but you can get them for a lot less money and upgrade any bad components later.


You guys still hype the brand from southern Germany which is why EMillion took their place in our top skateboard decks ranking again this year. Next to the brand, EMillion & skatedeluxe team rider Ben Dillinger proves that skateboarding is no stranger to our latitudes. EMillion skateboard decks are available at skatedeluxe from 49.99 EUR | 40.00 GBP.
Grip tape adds additional assurance for a rider's feet. It is made from a sheet of colored paper or fabric with adhesive on one side and a fine, sand paper surface on the other. Applied to the top surface of a skateboard, grip tape gives a person's feet an improved grip while maintaining stability for performing tricks. Skateboard trucks connect both the wheels and ball bearings to the deck and are directly attached to the deck themselves. They are usually constructed from aluminum alloy. The wheels are mounted to their axles via steel bearings. The wheels are made from polyurethane and available in a range of different shapes and sizes to suit most any skill level.
Modern decks are made with a composite of thin layers of either maple or bamboo pressed into a near symmetrical shape with a nose equal to or longer than the tail. The deck should be concave (subtle U shape) along the whole board with both the nose and tail angled upwards (the "kick" of the board). Conceptually while the skateboard is a platform, it also serves to cup the balls of the skater’s feet with rising sides, nose and tail providing the foundation for pretty much all modern skateboard tricks.
Powell Skateboards is one of the original skateboard companies who dates back to 1978 and who has consistently been a top skateboard brand. If you or someone you know skated in the 1980’s, chances are it was on a Powell skateboard. Though Powell had a short lived split between cofounders, George Powell and Stacy Peralta, they regrouped to produce “top of the line” skateboards under the Powell Classic name and succeeded in becoming one of the most successful skateboard companies. Something stuck through that split and they made the list for clear understanding of the fundamentals of a quality skateboard and easily became a perfect quality skateboard brand..
After expanding from a successful board brand featuring Pontus’s own art and photography, the brand grew into making a high quality line of apparel that borders between athletic wear and traditional skate style. Over the last couple of years, Polar dropped jerseys and polos in high quality athletic materials, collabed with Converse on a couple of Chuck Taylors, and always kept a steady stock of their classic heavy chinos and hoodies, building up a brand you could literally rock head-to-toe.
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These guys are unabashedly all about London and the party boy lifestyle. The self-aware attitude they carry themselves with shines in the corresponding product copy on their website—it’s contagious and makes you want a piece of it.  Everyone from A$AP Rocky to Drake, and even seemingly out-of-touch Jay Z has been seen rocking the gear, and it’s understandable why. Palace’s design team, which includes Fergus Purcell of Marc Jacobs, have created an image that’s been exclusive and dope from its inception, and they’ve yet to break that streak. Who else could follow up a dope adidas collaboration with an excellent pair of penny loafers?
FoundationFriendship SkateboardsFrogGhetto WearGirlGlassyGlobeGoldGood Worth & Co.GoProGrizzlyGullwingHabitatHappy HourHard LuckHawgsHeritageHeroinHoppsHosoi SkatesH-StreetHUFIllegal CivilizationIndependentIsleJessupJust Have FunKnow Bad DazeKrookedKruxKryptonicsLakaiLandyachtzLevi'sLib TechLitraLoadedLoser MachineLowcardLuckyLurkvilleMagentaMatixMini LogoMizuMOB GRIPModusMoonshine MFGMouseNew BalanceNike SBNorthern CompanyNumbers EditionOfficialOJOrangatangOrbsOthernessPaisleyParisPassportPigPizzaPlan BPolar Skate Co.PoliticPortland Wheel CompanyPowell PeraltaPowerflexPrismProgramProTecPyramid Country
Buy a quality deck. Decks available at your local department store are usually of low quality and have pictures of cartoon characters on the bottom. If you want an entire board, but don't know exactly what you want, buy a complete skateboard from a company or go to a skate shop and ask the employee about the products. If you want to ride on the streets, get a 7.5 to 8.0 deck, if you want to ride vert, 8.0 and up is probably best. However, it's all personal preference. People street skate all the time with decks over 8.0.
Element Skateboards are also one of the most popular and best skateboards in the world of boarding. If you choose to purchase it, you will get high-quality skateboards that will stand the test of time. The best thing about them is environmental friendliness that they promote along the way. Therefore, you will enjoy in Driftwood deck, which are much more affordable and lighter.

Also called the mounting hardware, the skateboard hardware is useful in connecting the trucks to the deck. Every truck is actually in need of 4 bolts and locknuts. If you are planning to buy hardware for your custom skateboard, then note that they are often sold in sets composed of 8 parts, though it is also possible for you to buy individual parts separately when required.
“We make 38 different proprietary shapes, and what is more important than the shape is the leverage that we design on each board. The mold we use, and where we drill on each mold is the magic. Do all popsicles ride the same? Of course not. We are a step beyond almost everyone with that because I am nerdy about how stuff rides and performs. This is what our riders skate and love, we aren’t trying to capture some demographic.
Minority Maple Skateboard is an aesthetically engineered, quality starter skateboard. It is solid to the core. It is made with 7-ply hard rock maple cold pressed into 32×8-inch deck. It is built to endure weight up to 220 lbs. Its mediate concave design makes it perfect for performing tricks with ease and dexterity. Its 5-inch long trucks made with genuine aluminum alloy makes it an epitome of strength and endurance. Its carbon steel kingpin and 78A high rebound PU bushing adds to its strength. ABEC-9 precision bearings are manufactured using chrome steel with 52mm 102A PU wheels making the Minority Maple Skateboard a speedster.
Longboards excel when covering longer distances on roads and bike paths or for “bombing” hills. The wider trucks and wheelbase provide superior stability, and larger wheel options help retain speed for faster commuting. Still, longboards are less responsive than shorter boards and don’t always have kick tails, making them less functional in tight spaces.
The magical thing about Supreme is that—despite what some may think—it actually caters to everyone. While they may not go out of their way to make you feel welcome, at its core, the brand is a legendary downtown skate institution, and there is no singular sensibility you can pin on Supreme. It's hip-hop and punk, menswear and streetwear. The unifying aspect is deep roots in skate, music, and art. Beyond that, anything goes.
The growth of the sport during this period can also be seen in sales figures for Makaha, which quoted $10 million worth of board sales between 1963 and 1965 (Weyland, 2002:28). By 1966 a variety of sources began to claim that skateboarding was dangerous, resulting in shops being reluctant to sell them, and parents being reluctant to buy them. In 1966 sales had dropped significantly (ibid) and Skateboarder Magazine had stopped publication. The popularity of skateboarding dropped and remained low until the early 1970s.[7][25][26]
Real’s video output continued with Kicked out of Everywhere (1999), Real to Reel (2001) and Seeing Double (2002). Following these full-length releases Real adopted a different approach to video making with a number of shorter tour-based and remix video releases which chimed with the shorter attention spans of the Internet generation – these include titles such as Real ‘Remix Project V1.1 (2007) and Real ‘From the Vaults V.1 (2007).

“The skateboard industry’s current focus on performance by displaying almost exclusively difficult tricks, whether technical or dangerous, is not something we relate to on our daily experience on our boards. We feel that skateboarding has much more to offer than being only a sport. It has cultural, social, artistic, sociological values and much more and it seems all these aspects are being widely overlooked by the industry. Magenta is our outlet for representing the wide spectrum of possibilities that skateboarding carries within itself.”
The grip tape found on a skateboard can actually be defined as the grainy sheet, which resembles sandpaper that also comes with a sticky underside. Such underside needs to adhere to the deck’s surfaces as a means of increasing traction or grip. No matter what skating style you use, the grip tape is extremely helpful in your attempt to stay on the board.
We spent 43 hours on research, videography, and editing, to review the top options for this wiki. Whether you are an amateur or a seasoned pro, you'll find a skateboard among our selection that will have you doing everything from acid drops to wheel slides in no time. Or you can simply use one to get around town or to and from school. We've included models for younger riders through to adults, in styles and designs to match any taste, and at prices to meet any person's budget. When users buy our independently chosen editorial picks, we may earn commissions to support our work. Skip to the best skateboard on Amazon.
“The skateboard industry’s current focus on performance by displaying almost exclusively difficult tricks, whether technical or dangerous, is not something we relate to on our daily experience on our boards. We feel that skateboarding has much more to offer than being only a sport. It has cultural, social, artistic, sociological values and much more and it seems all these aspects are being widely overlooked by the industry. Magenta is our outlet for representing the wide spectrum of possibilities that skateboarding carries within itself.”
Skateboards have been gaining an increasing popularity since the end of the 1990s. Since then, it has been a common hobby and form of entertainment for many. However, due to the popularity of skateboards now, it can be hard to find a reliable and quality product. There are plenty of skateboards out there that will break easily when placed on harder gravel. That’s why we made this article, the list and the information sections, to help you choose the best product for you.
It’s a beautifully designed affordable skateboard that provides an optimum ride for both amateurs and pro riders. Its high-rebound, hand-cast polyurethane wheels are built to deliver best roll and grip during an action. Its 7.625 inches wide and 31.625 inches long top board offers ample grip and stable ride for the beginners who are still learning to stand while riding without any fear of slipping off the board. Its colorful screen-printed bottom lets you ride in style. It is built to meet demanding specifications.
Proper skateboard wheels are made out of polyurethane with minimal additives. Toy skateboard wheels can be made of plastic or a low quality poly mix which leads to poor performance in the best case and even outright dangerous situations with cracked wheels in the worst case. This is a case where brand recognition and reputation can come into play. 
We would also like to point out one amazing detail about Plan B that makes it stand out from the other top skateboard brands, the deck technology that it uses. I already talked about how their decks are pretty strong and have minimal flex. But its other products like Plan B BLK ICE decks with wax used on their standard build decks to increase the speed and smoothness of skating a rail and the Flashback Series that uses prospect skateboard deck technology to make the boards thinner, lighter and stronger, are amazing!
SkateXS is a very popular brand among parents that have kids that are enthusiastic about skating. They have a variety of skateboards, plenty of color choices and even add a name tag of your child on the grip tape. This helps the child feel like they have full control over the board and its development. This, in turn, will make them treasure it more.
The promo was followed in late 2012 by another Polar Skate Co. Promo – No complies & wallrides & shuvits again filmed in and around Malmo, Sweden as well as Copenhagen, Denmark, New York and London, featuring skaters who appeared in the original promo, plus new addition and former Uk-born Blueprint skater Jerome Campbell and New York based Aaron Herrington who would go on to turn pro for Polar.
Blank decks have no graphic on them and are typically priced very reasonably.  Blank decks are usually colored a solid color or may even be made of unpainted wood.  Historically blank decks have gotten a bad reputation for poor quality, however, there are a few brands of blanks today that are very similar in quality to pro boards and much more affordable.  The downside to buying a blank complete with all blank parts is the lack of style and customization when compared to a pro deck.  Also, blank skateboards may vary in quality from batch to batch, so it may be hard to find the same blank skateboard if you want to buy another one.  Overall, blank skateboards can be a solid option if you have a tight budget and the person you are buying for doesn’t really care about the logo and brand.

A 100% genuine Penny board. It is a complete skateboard featuring classic design. Its design reference comes from 1970s boards. It replicates the retro era skateboard. Its small size makes it an ideal cruiser providing you with ease of using it anywhere. Whether commuting to your school or surfing along with friends, Penny Complete Skateboard provides a smooth ride. It is lightweight and easy to carry around as well. It can easily bear heavy weight and will not give in. You can easily master your skateboarding skills and become a pro using genuine Penny Australia Classic Complete Skateboard.
For the latest in skateboard clothing, fashion clothing and accessories, you have come to the right place here at SkateHut. We are the number one online skate shop and we are product leaders in all things skate – and that includes one of the most extensive collections of skate clothing around! Shop online today for a full range of skate clothes; browse our website for everything from hoodies and outerwear to t-shirts and tank tops, shirts and jeans to hats, belts and accessories. We offer stylish skateboard clothing for babies and toddlers, kids and adults so you can find skate clothing for the entire family. Browse online for the best skate brands and clothing brands around including Vans, MPG, Puma, Neff, Oakley, DC, WeSC, Aplinestars, Santa Cruz, Under Armour, Nike and many, many more. To view the full range, shop now and filter by product at your own convenience and leisure or call our team if you are looking for a specific product or you need help in choosing the right skate clothing for you. With hundreds of styles to choose from, we are confident that you will find the most stylish skateboard clothing to meet your sporting requirements.
Quartersnacks has been on one these past few years, making soft goods that will instantly make you look like you don’t actually suck at skating (me), and getting the honor of customizing their own Nike SB Dunk Low. Name another company in skateboarding that has that, and a book about their first decade of history coming soon through the world-renowned Random House publishing company? We’ll wait.
Made with bamboo and fiberglass, this board is tough, flexible, and ready for anything. The construction is designed to feel and act like a snowboard. The drop-through design is perfect for freestyle longboarding, commuting, carving, pumping, and more. It gives you better stability and more wheel clearance. The board is definitely best designed for carving but tricks and kicks are easily done as well.
Modern decks are made with a composite of thin layers of either maple or bamboo pressed into a near symmetrical shape with a nose equal to or longer than the tail. The deck should be concave (subtle U shape) along the whole board with both the nose and tail angled upwards (the "kick" of the board). Conceptually while the skateboard is a platform, it also serves to cup the balls of the skater’s feet with rising sides, nose and tail providing the foundation for pretty much all modern skateboard tricks.
Camber & Rocker: The camber skateboards are the ones with a raised middle while rockers have dropped middle. The angle you get with camber and rocker is pretty mellow. However, the difference in shape dramatically affects the flex of your deck. Since most of the decks come with a neutral deck camber, you can still find some cruisers and longboards who feature a camber—style deck. Needless-to-say, decks having positive camber have more flex because of the higher center of gravity. In case of rocker decks, the center of gravity is low and have a sloped shape which the riders love.
Keep in mind that the deck width will also affect the size of the trucks that you use. You’ll need wider trucks to make a wider deck more stable. If you see a wide deck with narrow trucks, you can expect the ride to be wobbly and hard to manage. Pay attention to the bushings on the board as well. If the bushings are very firm, you’ll have a more stable ride, but it also makes it harder to turn. Soft bushings are much more responsive, but you do lose a little bit of stability. If you don’t know if your bushings are firm or soft, you likely have soft bushings, since this is the default.

Severe injuries are relatively rare.[103] Commonly, a skateboarder who falls suffers from scrapes, cuts, bruises, and sprains.[103] Among injuries reported to a hospital, about half involve broken bones, usually the long bones in the leg or arm.[102] One-third of skateboarders with reported injuries are very new to the sport, having started skating within one week of the injury.[102] Although less common, involving 3.5–9 percent of reported injuries, traumatic head injuries and death are possible severe outcomes.[102]

It’s best to not go overboard with spending a lot of cash on your first skateboard. After all, it will take a lot of beating, and will surely be reduced to looking like a scratched plank of wood! Best skateboards to learn on include budget, beginner skateboards that offer you all the quality features a more expensive skateboard would, but at a lower expense. If you are new to skateboarding, it’s also recommended to get a skateboard with smaller wheels, since they go slower and are less intimidating!
7.12"7.25"7.3"7.5"7.56"7.62"7.7"7.75"7.8"7.81"7.87"7.875"7.88"7.9"8"8.02"8.06"8.1"8.12"8.125"8.13"8.18"8.19"8.2"8.25"8.27"8.28"8.28"8.3"8.31"8.32"8.35"8.37"8.375"8.38"8.4"8.44"8.45"8.47"8.5"8.55"8.6"8.62"8.63"8.67"8.68"8.7"8.75"8.8"8.87"8.88"8.9"8.948.989"9.05"9.1"9.12"9.13"9.16"9.18"9.2"9.25"9.265"9.3"9.31"9.32"9.37"9.375"9.38"9.4"9.42"9.5"9.56"9.57"9.6"9.62"9.625"9.739.75"9.78"9.8"9.81"9.849.85"9.87"9.875"9.89"9.9"9.97"9.9810"10.1"10.2"10.25"10.34"10.37"10.5"11.2"11.75"
The “popsicle” deck is the most popular shape because of its versatility and durability. These decks resemble the shape of a popsicle stick because they feature both a nose and a tail that are exactly or nearly symmetrical. Since the nose and the tail are shaped about the same, it’s easy to do tricks no matter which direction you’re headed in. Most skateboarders stick to popsicle decks because of their functionality and reliability.

In 1975 skateboarding had risen back in popularity enough to have one of the largest skateboarding competitions since the 1960s, the Del Mar National Championships, which is said to have had up to 500 competitors. The competition lasted two days and was sponsored by Bahne Skateboards & Cadillac Wheels. While the main event was won by freestyle spinning skate legend Russ Howell,[30][31] a local skate team from Santa Monica, California, the Zephyr team, ushered in a new era of surfer style skateboarding during the competition that would have a lasting impact on skateboarding's history. With a team of 12, including skating legends such as Jay Adams, Tony Alva, Peggy Oki & Stacy Peralta, they brought a new progressive style of skateboarding to the event, based on the style of Hawaiian surfers Larry Bertlemann, Buttons Kaluhiokalani and Mark Liddell.[32] Craig Stecyk, a photo journalist for Skateboarder Magazine, wrote about and photographed the team, along with Glen E. Friedman, and shortly afterwards ran a series on the team called the Dogtown articles, which eventually immortalized the Zephyr skateboard team. The team became known as the Z-Boys and would go on to become one of the most influential teams in skateboarding's history.[27][33][34]
Over the years skateboard-deck art has continued to influence and expand the culture of skateboarding, as many people began collecting skateboards based on their artistic value and nostalgia. Productions of limited editions with particular designs and types of collectible prints that can be hung on the wall, have been created by such famous artist as Andy Warhol and Keith Haring. Most professional skateboarders today have their own signature skateboard decks, with their favorite artistic designs printed on them using computer graphics.[100][101]
If Supreme wasn’t featured on this list, we might get a long list of hate in the comments, but I’m not adding it just to satisfy the hypebeasts. Over the past few years, what was previously dismissed as a brand that catered mostly to resellers has once again gained a spot at the forefront of what is important in skateboarding today. With the release of cherry in 2014, Supreme showed the world that they haven’t forgotten their roots, and reminded us they will always be a skateboard company first and foremost.

Skate graphics have often incorporated blood, guts, and gore into board and T-shirt designs, but few brands render gnarliness quite as well as Heroin Skateboards. It's no surprise that a brand founded by artist Mark “Fos” Foster would have such tight art direction. Fos has a loose, low-fi handstyle that can be see in much of the brand's designs, and the delinquent band of team riders and their antics are a perfect embodimentof whatever “image” Fos is after.

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Santa Cruz’s earliest videos Wheels of Fire (1987), Streets on Fire (1989), Speed Freaks (1989) A Reason for Living (1990) and Risk It (1990) are viewed today as paradigm-shifting releases which promoted interest in skateboarding globally by giving a platform to every kind of skateboarding that existed, from street and vert skating, through to the more niche genres such as slalom, downhill and freestyle, whilst at the same time retaining the aesthetic of skateboarding’s subcultural position in society.
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