WKND turned a successful web series on the popular skateboarding site The Berrics into a company that is truly nothing but homies having fun and making videos they think are funny. Some people might dismiss them as another flash in the pan brand started by a crew of guys with some extra cash, but those same people have probably never watched American WKND and realized these guys are no fluke.
Element has also diversified their business model with ventures into retail with Element stores across the globe, advocate programs supporting artists such as Thomas Campbell and Fred ‘French Fred’ Mortagne, Women’s fashion through the Element Women’s range and the most cohesive approach to supporting European skateboarding of any brand in the industry through their dedicated European team.
Chocolate Skateboards is a skateboarding company distributed by Crailtap. Following on the heels of Girl, Chocolate was launched in 1994 by Mike Carroll and Rick Howard and is known by its Chocolate hearts logo. Their skateboards are made of durable seven-ply maple. Graphics are also important to the Chocolate brand, and you will find things such as classic cars or cartoons. You can find complete Chocolate skateboards with deck, trucks, wheels and bearings, customized decks, accessories, and apparel. The Chocolate team consists of Vincent Alvarez, Kenny Anderson, Chico Brenes, Justin Eldridge, Jesus Fernandez, Chris Roberts, Elijah Berle, Stevie Perez, Raven Tershy, and Jerry Hsu.
Real Skateboards are also notable for the brand’s deep involvement in raising awareness and funds for charitable concerns related to the skateboard community across the globe with the brand supporting everything from DIY skatepark builds, to releasing bespoke Real boards for fallen members of the skateboarding community including releasing a board in memory of UK skate shop owner and stalwart of the British skate scene Steven ‘Bingo’ Binks back in 2011.
The National Skate Co‘s approach to marketing retained this air of intrigue with the release of their first video, ‘The National Skateboard Co. Promo‘ in 2013 with minimal promotion beforehand. This promo video featured lo-fi VX2000 footage of original team members Thomas Harrison, Danijel Stankovic, David Mackey, Joshua Young, Vaughan Jones and Neil Smith interspersed with found footage and black and white news reel clips.
QuartetQuasiR.A.D.RandalRayneRealReality GripReflexRemind InsolesRicher PoorerRictaRIPNDIPRoger SkateboardsRogueRoyalRVCASabreSalt & StoneSanta CruzSanta Monica AirlinesSchmitt StixScramSector 9Shake JuntShortysSilverSK8MAFIASk8ologySkate MentalSkateknifeSkeleton Key MFGSkullcandySml.S-OneSourSOVRNSpitfireSquare UpStanceStateStereoTensorThank YouThe HundredsThe Killing FloorThe Quiet LifeTheoriesThrasherThunder TrucksTiredToy MachineTrafficTransworldTriple EightTurbokolorTwo Cents SkateboardsUnitVagrantVansVenomVentureVicious GriptapeVideoVisionVolcomWayward WheelsWelcomeWKNDZ FlexZero
Powell has made sure to provide their customers with more than one design of one of their most sought-after skateboards. The Golden Dragon 2 is very similar to its predecessor, the Golden Dragon and is just as reliable as its sister model. When it comes to skateboarding, you can’t ask for a better board than the Golden Dragon 2. It’s durable, firm and thanks to the concave skateboard deck design, will allow you to do many tricks. Tricks, that other boards could possibly not support as well.
What started off as a crew of Montreal skaters filming full videos featured on SLAP magazine has suddenly turned into one of the highest quality and apparel brands in skating today. When Virgil Abloh drops by to your pop-up shop and your skate contest, you must be doing something right. Coming fresh off a recent collaboration with Vans, Dime seems to be keeping the clean silhouettes and instant classics on deck.
When looking at skateboarding’s history, the only thing that’s stayed the same is the overall structure: every board consists of four skateboard wheels, two skateboard trucks, and a riding surface of some kind. And while we’ve come a long way from the days of metal and clay wheels, some aspects of skateboarding - like the brands manufacturing some of the most trusted products - haven’t changed at all. Independent Trucks has been designing trucks since 1978. Powell Peralta, the company responsible for Powell Skateboards, Bones Wheels, Bones Bearings, and the Bones Brigade also started in 1978. NHS, Inc., the company that produces Santa Cruz Skateboards, Independent Trucks, Bronson Speed Bearings, Krux trucks, Flip Skateboards, Ricta Wheels, Mob Grip, and OJ Wheels started in 1973. It’s no wonder these brands are still doing so well - they’ve been with skateboarding since the beginning. Since the day skateboarding went from something surfers did when the waves were flat to its own sport that involves technique, practice, and careful consideration, a small handful companies have been there to help skateboarding become what it is today.
It is safe to say that Zero’s identity as a skateboard brand was built primarily on its skate videos which began in (1997) with Thrill of It All, there followed Misled Youth (1999), Dying to Live (2002), New Blood (2005), Strange World (2009), Cold War (2013) and No Ca$h Value (2014) with each video upping the ante in terms of the levels of danger involved.
You should also look for the type of skateboard wheels that you will be getting with your skateboard. Soft wheels are great for cruising around uneven surfaces, while harder wheels are better for skateboard tricks and hard falls, which is vital for various skateboarding styles. The key thing to remember is the smaller wheels are slower, and bigger wheels are faster.
Toy Machine is an Ed Templeton company and one of the best skateboard companies of its time. Ed is an Orange County original skater and developed the board he wanted to skate on, thus creating the Toy Machine Brand. Though the Toy Machine team has seen many changes, it has always held onto professional skaters that can provide insight in the latest needs of boards. Toy Machine skateboards are known for their signature monster graphics, which have made them a top skateboard brand.
Skate graphics have often incorporated blood, guts, and gore into board and T-shirt designs, but few brands render gnarliness quite as well as Heroin Skateboards. It's no surprise that a brand founded by artist Mark “Fos” Foster would have such tight art direction. Fos has a loose, low-fi handstyle that can be see in much of the brand's designs, and the delinquent band of team riders and their antics are a perfect embodimentof whatever “image” Fos is after.
Hardware won’t have an effect on your skating. Standard 7/8 - 1 inch hardware will work for most skateboards. However, if you use riser pads, be sure that you have long enough hardware to go all the way through the deck, trucks and riser pad. If you're unsure what length of hardware you need, give one of our experts a call at 888.450.5060 and we'll be stoked to help you out.
Stacy Peralta and George Powell rekindled their business relationship in 2010 and have since been extremely successful once more, particularly through the re-release of many of their classic legacy skateboards, assisted by the return of the legendary graphic artist Vernon Courtlandt Johnson (aka VCJ) who was responsible for creating many of the brand’s most iconic board graphics.
Skateboarding during the 1990s became dominated by street skateboarding. Most boards are about 7 1⁄4 to 8 inches (180 to 200 mm) wide and 30 to 32 inches (760 to 810 mm) long. The wheels are made of an extremely hard polyurethane, with hardness (durometer) approximately 99A. The wheel sizes are relatively small so that the boards are lighter, and the wheels' inertia is overcome quicker, thus making tricks more manageable. Board styles have changed dramatically since the 1970s but have remained mostly alike since the mid-1990s. The contemporary shape of the skateboard is derived from the freestyle boards of the 1980s with a largely symmetrical shape and relatively narrow width. This form had become standard by the mid '90s.
Element Skateboards are also one of the most popular and best skateboards in the world of boarding. If you choose to purchase it, you will get high-quality skateboards that will stand the test of time. The best thing about them is environmental friendliness that they promote along the way. Therefore, you will enjoy in Driftwood deck, which are much more affordable and lighter.
Blank decks have no graphic on them and are typically priced very reasonably. Blank decks are usually colored a solid color or may even be made of unpainted wood. Historically blank decks have gotten a bad reputation for poor quality, however, there are a few brands of blanks today that are very similar in quality to pro boards and much more affordable. The downside to buying a blank complete with all blank parts is the lack of style and customization when compared to a pro deck. Also, blank skateboards may vary in quality from batch to batch, so it may be hard to find the same blank skateboard if you want to buy another one. Overall, blank skateboards can be a solid option if you have a tight budget and the person you are buying for doesn’t really care about the logo and brand.
First off, it’s important to decide what you will be using your skateboard for and what you will be doing with it. That’s why it’s important to ask a few key questions: Are you going to be using it every day? Is it for a new hobby? Is it for competition practice? What surface will you be skating on? Will you be partaking in park skating, or street skating?
Jessup is considered to be the standard grip tape, and it is the grip we offer for free with all decks. MOB is known for their coarser grip, which gives excellent traction, but also wears down your shoes faster. MOB M-80, Grizzly and Shake Junt grip tapes fall somewhere in the middle, offering good overall traction without the heavy abrasion. There are other extra course grip options for downhill skateboarding (Vicious, Blood Orange, etc.). That stuff locks your foot in place but it is so coarse it would quickly destroy your shoes if you tried flip tricks with it.
Make no mistake, not all European skate brands are provincial microcosms. Cliché has one of the most stacked teams in the industry, including the Australian master of pop Andrew Brophy and manual wizard Joey Brezinski. But the real star of the squad is Frenchman Lucas Puig, who has a stellar signature shoe for adidas, and an upcoming line of caps called Hélas that you will undoubtedly be hearing more about in the near future. Team aside, thanks to strong art direction, a prolific video program, and a highly covetable product offering that includes a dope collab with NYC mainstay DQM, Cliché is très ill.
The G & S video ‘Footage’ (created by Mike Hill and Neil Blender and released in 1990 just prior to them leaving to start their own brand) set the precedent for Alien Workshop’s later video aesthetic with the use of non-skate footage intercut throughout the skate sections and the mysterious, almost otherworldly atmosphere that permeates all of Alien Workshop’s subsequent video releases. To many people ‘Footage’ is the pre-cursor to every Alien video release that followed in its wake.