Whilst early skateboarders generally rode barefoot, preferring direct foot-to-board contact, and some skaters continue to do so, one of the early leading trends associated with the sub-culture of skateboarding itself, was the sticky-soled slip-on skate shoe, most popularized by Sean Penn's skateboarding character from the film Fast Times at Ridgemont High. Because early skateboarders were actually surfers trying to emulate the sport of surfing, at the time when skateboards first came out on the market, many skateboarded barefoot. But skaters often lacked traction, which led to foot injuries. This necessitated the need for a shoe that was specifically designed and marketed for skateboarding, such as the Randy "720", manufactured by the Randolph Rubber Company, and Vans sneakers, which eventually became cultural iconic signifiers for skateboarders during the 1970s and '80s as skateboarding became more widespread.
What the fuck is Bro Style? That's what a lot of skate nerds found themselves wondering at the end of 2012. Bro Style crept onto the scene with a goofy guerrilla-style internet marketing campaign that involved little more than the thumbs up logo. Little by little, product started to trickle out—beanies, snapbacks, pocket tees, socks, and other odd ephemera—and a few video clips. Bro Style is still something of a mystery, but one thing is clear, it's not meant to be taken too seriously. And that is seriously important for the skate industry to remember.
See, not all boards are actually bidirectional. Most have a thick tail and a small nose but not this board. So if you’re a switch skater then this board brand is perfect for you. The urethane wheels are designed for the high stress environments and provide the top speed available. The deck tape provides the perfect grip even for those of us with older shoes that are essentially smooth on the bottom.
In the early 1970s, Frank Nasworthy started to develop a skateboard wheel made of polyurethane, calling his company Cadillac Wheels. Prior to this new material, skateboards wheels were metal or "clay" wheels. The improvement in traction and performance was so immense that from the wheel's release in 1972 the popularity of skateboarding started to rise rapidly again, causing companies to invest more in product development. Nasworthy commissioned artist Jim Evans to do a series of paintings promoting Cadillac Wheels, they were featured as ads and posters in the resurrected Skateboarder magazine, and proved immensely popular in promoting the new style of skateboarding.
If what you want is the classic skate park skateboard that you see teens riding around all day, the MINORITY is the board for you. This is an extremely sturdy and durable board that can hold up to 220 pounds, and is made for trick riding especially. The strong trucks, medium concave shape, and high-rebound bushing all make this a fantastic board for ramps, pools, and street riding.
When you’re searching for one of the best decks on the market, it’s important to not go overboard. You don’t need one that is made from the rarest wood or that has the most unique design. The best boards may be the ones that balance cost, design, and quality. After all, with healthy use, you’ll eventually have to replace your deck anyway. You want the one that will give you the most functionality and enjoyment while you use it.
If you are a beginner, the best thing you can do before you buy a board is to ask yourself what kind of skateboarding you want to do. Do you want to go cruising around a mostly flat area for fun? A longboard may be the best choice for you. Are you interested in learning tricks and stunts? A double-kick skateboard may be the best option. A classic skateboard is perfect for the rider that isn’t really sure what they want just yet.
The most common shape in skateboarding is called a popsicle shape. It has a curved tail and nose and features concave, which gives the board it’s shape. New skateboarders looking to learn how to carve, push, ollie, kickflip, and grind boxes, ledges, and rails should start with a popsicle shape. If you’re interested in knowing, we explain selecting a board by width, riding style, and board shape in the skateboard decks section of the buyer’s guide.
This is an interesting option because it is basically a hybrid between a blank and pro skateboard deck. It’s like a pro board in that is has a “brand” and logo, but the cost is similar to blanks and they don’t sponsor the same quantity and caliber of professional skaters that other pro brands do. While the logo is really cool and the rest of the parts seem to be high quality, you may not get the same brand recognition with Punisher as you would with other brands like Element or Toy Machine. This deck is also 7.5″ which makes it a great choice for a younger beginner. This is the perfect beginner skateboard for someone who doesn’t really care about the brand name, but still wants the style and performance of an above average professional skateboard.
Swing boarding is the activity where a skateboard deck is suspended from a pivot point above the rider which allows the rider to swing about that pivot point. The board swings in an arc which is a similar movement to riding a half pipe. The incorporation of a harness and frame allows the rider to perform turns spins all while flying though the air.
Longboards are often 8 to 12 inches longer than a standard skateboard. That added length makes them more stable for long rides or high speed downhill runs. Available in a huge variety of shapes, sizes, and truck mounting options, longboards are highly customizable for many types of riding. If you want to push long distances, skate fast down hills, or are a beginner looking for an easy board for learning to balance, check our Guide to Longboarding for more info.
In an industry as diverse as skateboarding, the sheer number of skateboard brands on the market can be bewildering. With a seemingly never-ending amount of new brands emerging, alongside the numerous pre-existing ones, the market can certainly appear over crowded and confusing at times, which is hopefully where this list of some of our favourite skateboard brands comes in.