Make no mistake, not all European skate brands are provincial microcosms. Cliché has one of the most stacked teams in the industry, including the Australian master of pop Andrew Brophy and manual wizard Joey Brezinski. But the real star of the squad is Frenchman Lucas Puig, who has a stellar signature shoe for adidas, and an upcoming line of caps called Hélas that you will undoubtedly be hearing more about in the near future. Team aside, thanks to strong art direction, a prolific video program, and a highly covetable product offering that includes a dope collab with NYC mainstay DQM, Cliché is très ill.
You know how people say shit like: Ernest Hemingway is “a writer's writer” and it's not really clear what that means, but you sort of get it? Well Anti-Hero is a skater's skate brand. Founded by underground hero pro skater Julien Stranger, Anti-Hero is a direct expression of his attitude towards the skate industry, which is basically that skateboarding is life and fuck everything else. Anti-hero has a reputation for being one of the gnarliest skate brands around, thanks in part to their team of heavies which includes John Cardiel, Tony Trujillo, and Chris Pfanner.