Alex Olson’s Bianca Chandôn has quickly blurred and crossed back and forth between the line that currently divides high fashion and skateboarding, pushing an androgynous aesthetic inspired by looks found in Tom Bianchi’s Polaroid book Fire Island Pines, which nobody was ready for. Olson has turned what started off as an idea for a small board brand into a hype machine that has become a hit across the world.
Stacy Peralta and George Powell rekindled their business relationship in 2010 and have since been extremely successful once more, particularly through the re-release of many of their classic legacy skateboards, assisted by the return of the legendary graphic artist Vernon Courtlandt Johnson (aka VCJ) who was responsible for creating many of the brand’s most iconic board graphics.

Founded by the pro skateboarder Marc Johnson in the year 2000, enjoi has been on the market for over two decades now. They have since expanded, and started producing skateboarding accessories and clothing apart from just skateboards. Since then, they have adopted a panda as their logo. This logo is featured on most of their products and has quickly become the company’s trademark.
Remember the cool skate kids wearing Workshop tees in the '90s? Well you don't see too many of those these days, but AW is still one of the best “big” skate brands going. The team alone—featuring Supreme muse Jason Dill, tech-gnar wizard Anthony Van Engelen, and the most handsome guy on a board, Dylan Rieder—puts the brand in the top 10. And even though you might not associate legacy riders like Rob Dyrdek with anything cool at all, he pulled one of the most boss moves in all skate business history when he bought the brand that first sponsored him 20 years ago back from Burton (who bought the brand from Chris Carter in 2008) last year, so Workshop is once again skater-owned.
Skateboarding is an action sport which involves riding and performing tricks using a skateboard, as well as a recreational activity, an art form, a entertainment industry job, and a method of transportation.[1] Skateboarding has been shaped and influenced by many skateboarders throughout the years. A 2009 report found that the skateboarding market is worth an estimated $4.8 billion in annual revenue with 11.08 million active skateboarders in the world.[2] In 2016, it was announced that skateboarding will be represented at the 2020 Summer Olympics in Tokyo.[3]
Peralta put together the Powell skate team under the Bones Brigade moniker, employed the services of photographer, artist and visionary C R Stecyk III and was the talent scout responsible for bringing skaters such as Tony Hawk, Rodney Mullen, Lance Mountain, Mike Vallely, Guy Mariano, Tommy Guerreo and inventor of the ollie Alan ‘Ollie’ Gelfand, (amongst many others) to the attention of the global skateboard community.
This deck is 6-inches-by-22.5-inches with that classic cruiser shape. The board is made with 6-ply bamboo and maple construction, which is lightweight, flexible, and eco-friendly. Bamboo Skateboards claims this board has a turning radius not seen in most mini decks. The small, blank deck is heavy duty and durable in a way not all mini cruisers are. This non-carbonized board is ready for you to slap on the grip tape and artwork you want and then get riding.
Skateboarding during the 1990s became dominated by street skateboarding. Most boards are about 7 1⁄4 to 8 inches (180 to 200 mm) wide and 30 to 32 inches (760 to 810 mm) long. The wheels are made of an extremely hard polyurethane, with hardness (durometer) approximately 99A. The wheel sizes are relatively small so that the boards are lighter, and the wheels' inertia is overcome quicker, thus making tricks more manageable. Board styles have changed dramatically since the 1970s but have remained mostly alike since the mid-1990s. The contemporary shape of the skateboard is derived from the freestyle boards of the 1980s with a largely symmetrical shape and relatively narrow width. This form had become standard by the mid '90s.[42]
Element, based out of Irvine, CA, is one of the cool skateboard brands today. They came in first on our list due to their quality boards, sustainable practices and the affordability they offer customers. They’re an environmentally responsible brand who creates their boards without causing any environmental damage. The Element team behind the company is comprised of a group of professional skateboarders who interact with a strong belief in the Element brand. They not only offer great products, but stand for an open minded and active lifestyle and have become one of the best skateboard brands in the world.
The smaller the wheel diameter, the easier it is to do tricks, because it makes the board sit closer to the ground. But beginners will definitely have an easier time controlling a board with larger diameter wheels. Think of the larger wheels as being akin to training wheels. If you don’t want your board to have “pop” as you are learning, you can choose softer wheels, all the way down to a 73a. They won’t let you go as fast, and you’ll have to push off more often, but they do make it more likely that your board will stay on the ground.
Mark Gonzalez can do no wrong, and as long as he is at the head of Krooked, Krooked will be in the conversation. Krooked has been the Gonz’s brainchild for some time now, always featuring a great selection of his unique style of art and illustration. No brand can be held up by one man alone, and the Gonz has made sure to keep his selection of riders carefully picked, with each one bringing their own offerings to the table. Brad Cromer is not Ronnie Sandoval is not Mike Anderson, yet somehow it all works out and comes together to create one of the best brands out.
Hardware won’t have an effect on your skating. Standard 7/8 - 1 inch hardware will work for most skateboards. However, if you use riser pads, be sure that you have long enough hardware to go all the way through the deck, trucks and riser pad. If you're unsure what length of hardware you need, give one of our experts a call at 888.450.5060 and we'll be stoked to help you out.
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You can get a lot of advice (and maybe too many opinions) from fellow skaters. Some of it might not be as informed or educated as a shop owner's (and some might be flat-out bad advice), but it should at least be sincere! If you don't have a local skate park, or are too uncomfortable to walk up to people and ask, you can also ask around on a skateboarding forum. People there will be more than happy to tell you what they think about deck brands.
Ever notice small vertical or horizontal cracks through your grip tape or by the hardware of your trucks?  These are called stress or pressure cracks and are basically mini fractures of your skateboard deck that typically are seen in the areas of the deck that withstand the greatest impact (around the trucks).  A few pressure cracks is generally no big deal and you won’t even notice them while skating, but they can compound and grow larger and make your deck lose “pop” and increase the chance of snapping.  To avoid pressure cracks, you cant use riser pads underneath your trucks to reduce the level of impact your deck takes.  You should also avoid over tightening your hardware and storing your skateboard in a very humid place as both of these practices can also make your board weaker and more susceptible to pressure cracks.
The board itself is actually very portable in the sense that it only weighs a modest four pounds. Which means you can jump on and off in any situation that may warrant you to walk or ride. The ABEC7 bearings are top quality bearings and of the highest class. Also accompanying all of these fine features comes the kick-tail end of the board. This is to ensure that maneuvering and tricks can be performed with this utmost of ease.
You may think that this is a cheap board with a low quality. If you are, then you are certainly wrong, my dear. It has soft wheels which will help you to get stability when riding. It also takes less effort to push the board because the deck is low compared to the other boards. Henceforth, it is the most comfortable board to ride for the beginners.
Baker is a classic good old fashioned, anti-establishment skateboard brand.  Baker has a great professional team including founder Andrew Reynolds.  Reynolds is also heavily involved in other well-known skateboard brands like Deathwish, Emerica, and Shake Junt.  Notable street artist Neckface has a limited edition line of Baker decks that is one of the coolest in skateboarding in my opinion.
This is the way most serious skateboarders buy new skateboards.  In some cases they choose different brands for the wheels, bearings, trucks, deck, and hardware and customize it to their own unique style and preferences. The benefit to buying part like this you can replace only certain parts that are worn down and you have more control over each aspect of your skateboard.  I recommend this approach to intermediate and advanced skateboarders who want to experiment with different brands and styles.   However, if you are looking to try skateboarding for the first time or buy it as a gift for someone else I would recommend buying an already assembled complete skateboard.
Skateboard hardware is used to connect the skateboard trucks to the skateboard deck. Skateboard hardware refers to the bolts and locknuts used when building a board. The bolts can have an Allen or Phillips head. Skateboard hardware comes in many different lengths, and often includes one different colored bolt so that the rider can mark the nose of their board.
In the early 1970s skateparks hadn't been invented yet, so skateboarders would flock and skateboard in such urban places as The Escondido reservoir in San Diego, California. Skateboarding magazine would publish the location and Skateboarders made up nicknames for each location such as the Tea Bowl, the Fruit Bowl, Bellagio, the Rabbit Hole, Bird Bath, the Egg Bowl, Upland Pool and the Sewer Slide. Some of the development concepts in the terrain of skateparks were actually taken from the Escondido reservoir.[27][28][29] Many companies started to manufacture trucks (axles) specially designed for skateboarding, reached in 1976 by Tracker Trucks. As the equipment became more maneuverable, the decks started to get wider, reaching widths of 10 inches (250 mm) and over, thus giving the skateboarder even more control. A banana board is a skinny, flexible skateboard made of polypropylene with ribs on the underside for structural support. These were very popular during the mid-1970s and were available in a myriad of colors, bright yellow probably being the most memorable, hence the name.
Magenta Skateboards are one of only a few mainland European based brand in this list, founded in Paris and currently based in Bordeaux, France. Magenta’s outlook on skateboarding as a cultural phenomenon, and consequently their output in terms of both products and video, is deliberately at odds with the prevailing conception of skateboarding as represented by most major brands.
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Serving skateboarding since 1976, we now offer the finest complete range of skate products in the world, handcrafted to serve skaters from their first skateboard to the top professional level. Our mission is to make the best skate equipment you can buy. If you don’t already know what you want, let us help you select the skateboard components that will enable you to take your skating to the next level. Whether you’re a first-time customer or a loyal fan, we’re proud to serve you.
Founder Richard Novak is also widely credited as creating the skateboard industry as we know it today by establishing skateboarding as a separate culture and business by wrestling the sport away from the control of the roller-skating industry in the early 1970’s and promoting it through sponsoring events, supporting the nascent skateboard magazine culture, pioneering technologies within skateboard, truck and wheel construction and establishing the edgy cultural identity of skateboarding from the very beginning.

The logos you grow up with always mean more to you than the ones that came before or after. I'm not even going to suggest that I can be unbiased about something that means so much to me; but I also like to think that as a skater who has worked within the industry as an artist and a skate rat that grew up in the Midwest, I can separate my love of the activity from my personal feelings about the industry and companies. These are important logos for many reasons. Some are more powerful and meaningful than others but what I'm addressing are icons that have come to represent skateboarding in a lot of ways... succinctly and graphically.
Now you need to look at the wheels of your skateboard. There are dozens of different sizes, materials, shapes, and features of skateboard wheels, and it can get confusing for beginners. The most common type of wheel is a hard plastic wheel, and for beginners, you’ll usually see a “90a” level wheel. Professional skaters often choose even harder wheels, up to a 100a, because it gives them more “pop” for tricks. But somewhere between a 90a and a 97a is usually best for beginners.

Skateboard Cafe’s video releases to date include the initial Skateboard Cafe Promo (2012) featuring the original team of Harry Ogilvie, Shaun Currie, Josh Arnott, Tom Gibbs, Louis Marshall and Pat Garrahy plus associated friends. This was followed by Skateboard Cafe’s first full-length video ‘Alfresco‘ in 2015, followed by a rash of single rider and tour-based video releases since. Skateboard Cafe are also notable for conducting every aspect of their business in-house with all video, design and product sourcing undertaken by the owners, as well as using video look-books to promote each new drop of Skateboard Cafe product.

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As it eventually became more apparent that skateboarding had a particular identity with a style of shoe, other brands of shoe companies began to specifically design skate shoes for functionality and style to further enhance the experience and culture of skateboarding including such brands as; Converse, Nike, DC Shoes, Globe, Adidas, Zoo York and World Industries. Many professional skateboarders are designed a pro-model skate shoe, with their name on it, once they have received a skateboarding sponsorship after becoming notable skateboarders. Some shoe companies involved with skateboarding, like Sole Technology, an American footwear company that makes the Etnies skate shoe brand, further distinguish themselves in the market by collaborating with local cities to open public Skateparks, such as the etnies skatepark in Lake Forest, California.[83][83][84][86][87]
There’s a bit of self-induced CONFUSION with Kryptonics inc. When they first came out, they made, literally, a Revolutionary Wheel, one that BOUNCED. That resilience made them VERY Fast on rougher surfaces, and perhaps even stickier (for a given hardness) than other wheels. You can buy that type of wheel (as a ‘Re-Issue’ “C-Series” in 55,60,65,70+75 mm sizes) now, and it’s STILL HIGH QUALITY, FAST, + STICKY! Even by today’s ‘longboard Race’ criteria, these are wheels to be reckoned with.
Habitat proved itself as an established power in skateboarding when it survived the downfall of the parent company that owned and killed Alien Workshop, being able to persevere and even name new pros through the whole restructuring. They moved their products under Tum Yeto Collective, the parent company/distribution house of other powerhouse skateboard brands like Toy Machine, and now it’s as if they were never in any danger. If you have any doubts about why Habitat is on this list, just watch Mark Suciu’s part in Search The Horizon and never question it again.
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Keep in mind that the deck width will also affect the size of the trucks that you use. You’ll need wider trucks to make a wider deck more stable. If you see a wide deck with narrow trucks, you can expect the ride to be wobbly and hard to manage. Pay attention to the bushings on the board as well. If the bushings are very firm, you’ll have a more stable ride, but it also makes it harder to turn. Soft bushings are much more responsive, but you do lose a little bit of stability. If you don’t know if your bushings are firm or soft, you likely have soft bushings, since this is the default.
It is safe to say that Zero’s identity as a skateboard brand was built primarily on its skate videos which began in (1997) with Thrill of It All, there followed Misled Youth (1999), Dying to Live (2002), New Blood (2005), Strange World (2009), Cold War (2013) and No Ca$h Value (2014) with each video upping the ante in terms of the levels of danger involved.
It’s best to not go overboard with spending a lot of cash on your first skateboard. After all, it will take a lot of beating, and will surely be reduced to looking like a scratched plank of wood! Best skateboards to learn on include budget, beginner skateboards that offer you all the quality features a more expensive skateboard would, but at a lower expense. If you are new to skateboarding, it’s also recommended to get a skateboard with smaller wheels, since they go slower and are less intimidating!
The deck is expertly constructed with a vertically laminated bamboo core and bamboo veneer exterior, all attached with triaxial glass and epoxy as well as a course grip tape top. The grip tape is arranged in an unusual and stylish, yet functional, design. The 34-inch board features a 13-degree nose angle and an 18-degree tail angle. With its directional shape, you’ll easily be able to cruise on this board or pull a few tricks.
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