Today's skateboarders are founders in this sport—they're pioneers—they are the first. There is no history in Skateboarding—its being made now—by you. The sport is being molded and we believe that doing the right thing now will lead to a bright future for the sport. Already, there are storm clouds on the horizon with opponents of the sport talking about ban and restriction.[16]
Skateboarding might be a game but it teaches the biggest lessons of life. It helps kids to accept others being better than them and encourages them to put more effort to progress and be the best. When they ride in the park with people who are expert and know impressive drills, they come to learn that practice and efforts make a man perfect. Skateboarding also teaches kids to control and focus.
What began life as a screen-printing business back in 2001 has organically morphed into one of the UK’s most celebrated low-key bedroom brands. After completing a screen-printing and fine arts degree Stuart Smith set up Lovenskate to offer bespoke screen printing services to the skateboard industry and beyond from inside his parents garage. Over time, Lovenskate grew and formally metamorphosed into a skateboard brand back in 2001.

Real’s video output continued with Kicked out of Everywhere (1999), Real to Reel (2001) and Seeing Double (2002). Following these full-length releases Real adopted a different approach to video making with a number of shorter tour-based and remix video releases which chimed with the shorter attention spans of the Internet generation – these include titles such as Real ‘Remix Project V1.1 (2007) and Real ‘From the Vaults V.1 (2007).


Founded by the original technical street skaters Daewon Song and Rodney Mullen, Almost Skateboards always pushes the envelope with fun, artistic cartoon graphics paired with high quality materials.  Almost was one of the first brands to implement carbon fiber layers to their decks in the “Impact” deck line to increase the deck’s life and better maintain its shape.
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