After numerous tour-based releases and the epic Lakai footwear video ‘Fully Flared‘ (2007), Girl Skateboard’s last (to date) full-length company release came in the form of ‘Pretty Sweet‘ (2012) which, aside from showcasing ground-breaking skateboarding, also set a new standard in terms of production values with Ty Evans employing cinematic camera technologies to capture the skateboarding, as well as the skits.
“I just felt like it was a window of opportunity within my own career. I might be one of those lucky few who’d be able to do that, start my own brand and move on. That window of opportunity only upholds for so long in skateboarding before you miss your prime, so I’d be kicking myself in the ass five years from now looking back and saying ‘how come I didn’t capitalise on that? Here I am, an older skater and not in my prime anymore and I have nothing still connecting me to skateboarding’”
Minority Maple Skateboard is an aesthetically engineered, quality starter skateboard. It is solid to the core. It is made with 7-ply hard rock maple cold pressed into 32×8-inch deck. It is built to endure weight up to 220 lbs. Its mediate concave design makes it perfect for performing tricks with ease and dexterity. Its 5-inch long trucks made with genuine aluminum alloy makes it an epitome of strength and endurance. Its carbon steel kingpin and 78A high rebound PU bushing adds to its strength. ABEC-9 precision bearings are manufactured using chrome steel with 52mm 102A PU wheels making the Minority Maple Skateboard a speedster.
The skateboard companies that are considered at the top include Element Skateboards. Founded by professional skateboarder Johnny Schillereff in 1992, the company’s goal was to expand on Johnny’s “Elementality” vision to build a company that helped to bring awareness to skateboarding. The goal is to focus on its uses in nature and the environment and the interconnecting of art and skateboarding. Developed from an urban mentality that was rough around the edges, the brand was transformed to embrace the “tree” logo with an emphasis on the positive and making the world a better place. A customer can purchase complete skateboards that include the decks, wheels, trucks, and bearings or they can customize a deck to suit their needs. Accessories and clothing are also offered. There are 20 professional skateboarders on the Elements team including such names as Brandon Westgate, Nyjah Houston, Mark Appleyard and Nick Garcia.
They have continued to ride that wave over the past year, continuously putting out great edits, following cherry up with Sickness, Red Devil, Joyride, and Swoosh, all in collaboration with cherry’s filmer Bill Strobeck. We all know they will never fall off when it comes to putting out fire gear every new season and drop, but to keep it coming with actual great footage is another story, and is definitely making skateboarding better today.