If Supreme wasn’t featured on this list, we might get a long list of hate in the comments, but I’m not adding it just to satisfy the hypebeasts. Over the past few years, what was previously dismissed as a brand that catered mostly to resellers has once again gained a spot at the forefront of what is important in skateboarding today. With the release of cherry in 2014, Supreme showed the world that they haven’t forgotten their roots, and reminded us they will always be a skateboard company first and foremost.
The skateboard has a solid and stiff mini-deck, which is around 22 inches and constructed out of 100% plastic material. Such deck is very lightweight. It is only four pounds but you have an assurance that it can handle up to 198 lbs. of weight. You will also fall in love with the board as it comes in 23 graphics and colors, so picking a favorite is much easier.
There’s no way have never seen a Palace logo at this point, and if you haven’t that’s cause you shleep, bruh. Palace is one of the best out there doing the whole “high fashion or skate brand?” thing, and they hold a unique place on this list for being one of the few brands not based and started in the U.S. The Palace Wayward Boys Choir, like many before them, turned their group of friends into a successful crew of respected pros, who you will never see on Fox Sports 1 skating in a multi-million dollar contest.
While they might not be so well known as an apparel company as so many other brands on this list, Sk8mafia stays winning with skateboarding’s core base. Their most prominent pro, Wes Kremer, was named Thrasher’s Skater of the Year for 2014, and they continue to drop a monthly edit featuring their whole crew through Ride Channel. The Mafia keeps the streets fed.
“We make 38 different proprietary shapes, and what is more important than the shape is the leverage that we design on each board. The mold we use, and where we drill on each mold is the magic. Do all popsicles ride the same? Of course not. We are a step beyond almost everyone with that because I am nerdy about how stuff rides and performs. This is what our riders skate and love, we aren’t trying to capture some demographic.
Certain cities still oppose the building of skate parks in their neighborhoods, for fear of increased crime and drugs in the area. The rift between the old image of skateboarding and a newer one is quite visible: magazines such as Thrasher portray skateboarding as dirty, rebellious, and still firmly tied to punk, while other publications, Transworld Skateboarding as an example, paint a more diverse and controlled picture of skateboarding. As more professional skaters use hip hop, reggae, or hard rock music accompaniment in their videos, many urban youths, hip-hop fans, reggae fans, and hard rock fans are also drawn to skateboarding, further diluting the sport's punk image.
Quartersnacks has been on one these past few years, making soft goods that will instantly make you look like you don’t actually suck at skating (me), and getting the honor of customizing their own Nike SB Dunk Low. Name another company in skateboarding that has that, and a book about their first decade of history coming soon through the world-renowned Random House publishing company? We’ll wait.
“As far as the actual look of the vast majority of contemporary graphics goes, I’d say that it feels to me as if something has been lost. It’s down to what you can do with modern heat transfer printing techniques – you can literally just take a photograph from the Internet and print it identically straight onto a skateboard. Speaking personally, there’s very little to challenge you there: either from the point of view of creating graphics, or from the consumer’s perspective. Whereas back when screen-printing was the norm, every time a graphic was produced the artist was physically cutting the key line out by hand. The key line is the final black line that forms the outline of whatever it is that you’re printing and ties in all the other colours together. You can see this in the early Sean Cliver graphics for example, where it’s clear that he has hand cut the key lines as precisely as he was able to, but looked at from today’s perspective they’re not perfectly precise, which is what gives Cliver’s earliest stuff its specific look in my opinion.”
Most skaters consider width is the most important dimension of the deck. That is measured straight across at the widest point of the deck. Skateboard decks generally range between 7.0 to 10.0 inches depending on the shape of the deck. There are boards that are narrower and wider than that, but they are not common and not practical for all around skating.
The wheels of your skateboard can greatly affect your ride in numerous ways, such as the speed, your ability to take control of the skateboard’s movements, and what you feel while riding the board. The good news is that they come in various sizes, levels of durability, and colors, allowing you to pick one that suits your skateboard preference and style.
Founded by English freestyle skater, engineer and skateboarding entrepreneur Jeremy Fox in 1987 (Fox is also reputed to be the first person to import skateboard specific footwear ‘Pro-Keds’ into the UK) Deathbox in its heyday was one of only a handful of European brands that ever controlled enough market share to be a significant player in the skateboard industry.
OneHype Designer Board has its own one of a kind design which is placed through a heat transfer and not a sticker. It measures 8″ W x 31″ L. It’s ready to use. It includes shock pads, durable wheels, smooth bearings, colored bushings, and aluminum trucks. The 7 ply maple deck is tough and can handle several impacts. This board is suitable for all ages.
We have unfortunately seen low quality skateboards that even try to use plastic trucks (please avoid). However it can be really hard to spot a poorly made metal truck without skating it. Brand awareness can come into play here again. The manufacturers name should be marked on the trucks. A quality set of trucks (2 per board) could start out as low as around $30 and will go up from there.
Baker’s first company video proper ‘Baker 2G‘, featuring the original team of Mike Maldonado, Jeff Lenoce, Andrew Reynolds, Jeff Lenoce, Erik Ellington, Alex “Trainwreck” Gall, Knox Godoy, Bryan Herman, Terry Kennedy, Evan Hernandez, Jim Greco and Dustin Dollin was released in 2000, still featuring the distinctive elephant logo created by former Reynolds’ associate Jay Strickland, who went on to start up Bootleg skateboards.
Their hard and soft goods feature 90’s imagery like Kurt Cobain with Courtney Love and Corey and Topanga from Boy Meets World, and it comes together to become pure fun for the hell of it. With brand mastermind Grant Yansura holding a spot as an official videographer for Nike SB, you know he must be doing something right with all his work. His Cosmic Vomit series is just another insight into the breadth of his great work.
As loosely defined as Bronze is, Peter Sidlauskus seems to be incapable of doing anything wrong in his marketing for the brand, endlessly putting out amazingly hilarious and gnarly New York based edits featuring a loose group of guys we can say make up their “team.” Bronze brings an aesthetic that falls somewhere between vaporwave and deepweb, and is always making gear that you can rock on the daily, from pink dad hats to coaches jackets. You might have even seen their flip of the Windows 98 logo on the backs of people like ASAP Nast.
In 2015, Hockey was announced to the world as Fucking Awesome’s sister brand with the release of their first eponymous video clip ‘Hockey‘ featuring riders John Fitzgerald and Donovon Piscopo. Since that first release Hockey have added former Anti Hero rider Andrew Allen to their team, along with Ben Kadow, a move announced in their second video – Hockey II.
The promo was followed in late 2012 by another Polar Skate Co. Promo – No complies & wallrides & shuvits again filmed in and around Malmo, Sweden as well as Copenhagen, Denmark, New York and London, featuring skaters who appeared in the original promo, plus new addition and former Uk-born Blueprint skater Jerome Campbell and New York based Aaron Herrington who would go on to turn pro for Polar.
For example, regular skateboards are around 7.5” x 31”-8.5” x 32.5”, while skateboards for children are commonly sized 7”x28”. This ensures that young kids won’t be overwhelmed with the design of bigger skateboards from this buying guide. It also helps children ease-in into the skateboarding world, allowing them to see if it’s the right sport for them at an early age.
Next, you’ll need to look at the deck material. Decks are typically wooden or plastic, but they may also be made of materials like carbon and fiberglass. Plastic boards, like the pennyboard, are more affordable, and still very durable, but many adult riders find that they can look a bit like a child’s toy rather than a “real” skateboard. Wood is the most popular choice for most skateboards, although if you want to invest in the pricier fiberglass or carbon options, you’ll get a very good quality deck for your money.
You know how people say shit like: Ernest Hemingway is “a writer's writer” and it's not really clear what that means, but you sort of get it? Well Anti-Hero is a skater's skate brand. Founded by underground hero pro skater Julien Stranger, Anti-Hero is a direct expression of his attitude towards the skate industry, which is basically that skateboarding is life and fuck everything else. Anti-hero has a reputation for being one of the gnarliest skate brands around, thanks in part to their team of heavies which includes John Cardiel, Tony Trujillo, and Chris Pfanner.