The promo was followed in late 2012 by another Polar Skate Co. Promo – No complies & wallrides & shuvits again filmed in and around Malmo, Sweden as well as Copenhagen, Denmark, New York and London, featuring skaters who appeared in the original promo, plus new addition and former Uk-born Blueprint skater Jerome Campbell and New York based Aaron Herrington who would go on to turn pro for Polar.
Theories of Atlantis is a brand that truly defies categorization. Josh Stewart’s brain child has gone through more phases than most companies, first being a means for him to put out his own series of Static videos featuring New York skaters, to now being a full blown distribution house for smaller boutique skateboarding brands featured on this list. Josh also puts out a line of soft goods with the turn of every season, playing off conspiracy theory style graphics and imagery on staple items like zip hoodies and long sleeves.
There are actually several types of skateboards but the most common ones are the longboard, cruiser, and carve skateboards. A longboard is usually at least 33 inches. It is a great mode of transportation and works well for cruising around. The cruiser also works well as a mode of transportation but many consider it more beneficial as it has a shorter skateboard, which promotes ease in transporting around.
James Haden is one of the owners of the Skateboarder community, together with Nash Gibson – his co-owner. He works as a full-time copywriter for a private company and also a true adventurer. He is an avid reader, writer, traveler, and extreme sports junkie. During his free time, he researches interesting content for their blog and continuously writes for their audience.
Polar’s inaugural video release, The Polar Skate Co. Promo – Wallride Oh Yeah Oh Yeah Oh Yeah (2012) with the tagline ‘Inspire others to inspire themselves’ featuring Pontus, fellow Swedes Oskar Rozenberg and Davd Stenstrom, Polish rider Michal Juras, Dane Hjalte Halberg, Tjark Thielker and original rider and Polar artistic contributor Jakke Ovgren.
For those of you who don't know, Mark Gonzales isn't just an artist who occasionally pens logos for Supreme. He's a bonafide legend, as an artist, a skater, and a personality. His brand Krooked is a perfect expression of that, with art direction from the man himself, and a videography of skate flicks that includes essential viewing Gnar Gnar, Kronichles, and Naughty. Supreme may top Krooked on this list, but true Gonz stans will always represent with Krooked.
The ENJOI line of skateboards is made to professional standards, which means that not only are you getting a durable ride, but you’ll also get a skateboard made to handle a lot of situations. You can ride this board on the street, at the skate park, on trails, and more. These decks are made with a very consistent method that is ideal for trick riding, especially.
As loosely defined as Bronze is, Peter Sidlauskus seems to be incapable of doing anything wrong in his marketing for the brand, endlessly putting out amazingly hilarious and gnarly New York based edits featuring a loose group of guys we can say make up their “team.” Bronze brings an aesthetic that falls somewhere between vaporwave and deepweb, and is always making gear that you can rock on the daily, from pink dad hats to coaches jackets. You might have even seen their flip of the Windows 98 logo on the backs of people like ASAP Nast.
Skateboarding has also become a major source of inspiration for high-end fashion brands, as they design their own interpretations of the skate culture and style from graphic T-shirts, five-panel hats, cropped, wide-leg pants, and skateboarding sneakers from the brands like Vans. But there’s no faking the original, and the brands that do it best are the ones that have a long-time heritage in the sport of the board, unlike the luxury labels simply trying to capitalize on the look.
The Rimable Complete 22″ Skateboard is the most compact street board that are ready-to-use. It is best for exercise and fun, and very portable. There are five colors that you can choose from Black, Blue, White, Purple, and Green. It has high-quality construction, with a high-density plastic deck. It features extremely smooth 59mm wheels along with ABEC7 bearings and solid aluminum trucks. It measures 22″ long and 6″ wide and weighs 4 pounds. It has the best rating of 4.3 on Amazon.
Finally, consider the type of grip tape you'll want on the board. While function is important in this regard to give your feet ample support, there's nothing wrong with adding some bling to the board's surface either. Many skateboard retailers will offer you several choices of grip tape and board styles, so it's definitely important to ask a lot of questions.
Their hard and soft goods feature 90’s imagery like Kurt Cobain with Courtney Love and Corey and Topanga from Boy Meets World, and it comes together to become pure fun for the hell of it. With brand mastermind Grant Yansura holding a spot as an official videographer for Nike SB, you know he must be doing something right with all his work. His Cosmic Vomit series is just another insight into the breadth of his great work.
These guys are unabashedly all about London and the party boy lifestyle. The self-aware attitude they carry themselves with shines in the corresponding product copy on their website—it’s contagious and makes you want a piece of it. Everyone from A$AP Rocky to Drake, and even seemingly out-of-touch Jay Z has been seen rocking the gear, and it’s understandable why. Palace’s design team, which includes Fergus Purcell of Marc Jacobs, have created an image that’s been exclusive and dope from its inception, and they’ve yet to break that streak. Who else could follow up a dope adidas collaboration with an excellent pair of penny loafers?
Krux make some great trucks. Krux makes "downlows" trucks, that have a lower hanger and kingpin than even Grind King. However, you will need a hex tool to adjust them. The Krux IIIs with Topless System are even lighter, with special bushings that feel broken in from the start, but that also provide a faster snap back into position. Krux trucks are light and low.
Here's a list of the best skateboard truck brands (read about Trucks in the Skateboard Dictionary). Trucks can be expensive, and picking out the right set of skate trucks can seem tough. But, if you get a pair of trucks off of this list, you should be good. There are other brands that are good quality too, but each of these brands has something that helps it to really stand out. These aren't put in any particular order.
In 1975 skateboarding had risen back in popularity enough to have one of the largest skateboarding competitions since the 1960s, the Del Mar National Championships, which is said to have had up to 500 competitors. The competition lasted two days and was sponsored by Bahne Skateboards & Cadillac Wheels. While the main event was won by freestyle spinning skate legend Russ Howell, a local skate team from Santa Monica, California, the Zephyr team, ushered in a new era of surfer style skateboarding during the competition that would have a lasting impact on skateboarding's history. With a team of 12, including skating legends such as Jay Adams, Tony Alva, Peggy Oki & Stacy Peralta, they brought a new progressive style of skateboarding to the event, based on the style of Hawaiian surfers Larry Bertlemann, Buttons Kaluhiokalani and Mark Liddell. Craig Stecyk, a photo journalist for Skateboarder Magazine, wrote about and photographed the team, along with Glen E. Friedman, and shortly afterwards ran a series on the team called the Dogtown articles, which eventually immortalized the Zephyr skateboard team. The team became known as the Z-Boys and would go on to become one of the most influential teams in skateboarding's history.
If you’re a beginner and you want a board that gives you a little of everything to discover, you cannot go wrong with this ENJOI board. You get everything you need, all ready to go out of the box, and made with professional-grade components. The ENJOI also earns points for having that classic cool artwork on the deck that makes it fun to show off at the park.
After expanding from a successful board brand featuring Pontus’s own art and photography, the brand grew into making a high quality line of apparel that borders between athletic wear and traditional skate style. Over the last couple of years, Polar dropped jerseys and polos in high quality athletic materials, collabed with Converse on a couple of Chuck Taylors, and always kept a steady stock of their classic heavy chinos and hoodies, building up a brand you could literally rock head-to-toe.
“I think it’s just also like, people want to have fun. If you watch say those types of Street League type of skateboarders, who are super amazing skateboarders that can push these crazy tricks down rails and stairs, like switch tre down fifteen stairs or whatever trick they do — it’s amazing to see that level of skating, but if you are an average Joe living in a small town you’re just like, “I’m never going to be able to kickflip back noseblunt twenty-stair rails”. That’s always the biggest trick. If you ask me it’s like, “What videos do you really enjoy?” The videos that you can some how relate to. Like, “Hey, I could actually do some of these tricks.” You connect to it and you feel like you can picture yourself being a part of the whole thing. When people put out these amazing super stunt skateboarding videos, pushing it to the furthest level possible, that’s rad in one sense, but to me personally as a kid I could never in my wildest dreams believe that I could do that too. I respect it. I understand it. But does it make me want to go skate? No.”
A precursor to the extreme sport of street luge, that was sanctioned by the United States Skateboarding Association (USSA), also took place during the 1970s in Signal Hill, California. The competition was called "The Signal Hill Skateboarding Speed Run", with several competitors earning entries into the Guinness Book of World Records, at the time clocking speeds of over 50 mph on a skateboard. Due to technology and safety concerns at the time, when many competitors crashed during their runs, the sport did not gain popularity or support during this time.
Whilst this A – Z is by no means exhaustive and there are many brands, both new and old that are not included, we feel that this cross section of companies represents a selection of some of the best choices out there today. The following list of 29 skateboard brands, beginning with Alien Workshop and ending with Zero, covers a huge range of the alternatives within the current market and will hopefully act as a handy guide to those dipping their feet into our world for the first time.