The logo is the powerful icon that represents the company's legacy, while graphic styles tend to ebb and flow. Just as skateboarding has evolved and changed over the decades, the skateboard logo has as well, for better and for worse. Picking out the top 50 logos in skateboarding isn't an easy task. Do you separate the logo from the company and base it on visual appeal? I think that's impossible given the nature of skating. Ultimately, these are logos from companies that built the landscape of skateboarding from the ground up. So you have to take into consideration the impact of the brand as well as the logo it represents. If a logo has personal importance to you, then that's all that matters. My list is only one opinion and forged from jumping into skateboarding in 1984.
The 18 has made some moves over the past few years that have shown they’re not a bunch of old hesh dudes that piled out and are just holding onto their stronghold with guys who are all about tattoos and brews. They collabed with Supreme and had one of their legends, Andy Roy, model the lookbook, and also put out Destination Unknown, a full video about their vagabond travels in the hunt for anything to skate. Most recently, they released What’s Up Monkey?, an all iPhone full-length video shot all across the world.
Another bonus of shopping at an actual skate shop is that you get to see what the boards look like in person. Most skate shops will have a cool wall of boards, and it's fun to just stand there and look at all the graphics. If one jumps out and grabs you, then you can ask the shop owner about the brand, and whether it's a good one. There's nothing wrong at all with buying a skateboard deck because you like the graphics!
If you're in the market for a skateboard for your child, there are some general points to keep in mind: A complete skateboard is one that comes fully built, size doesn't matter, and as with all things you buy, you get what you pay for. Conventional wisdom says to go with a good-quality board that will last longer and is safer. Here are some good choices to check out.
Girl Skateboards, with its distinct “women’s bathroom” logo, is a brand distributed by Crailtap and founded in 1993 mainly by professional skateboarders Mike Carroll and Rick Howard and was created to give pro skateboarders a future. A “Girl” deck is made of seven-ply maple, which is strong and resistant. Decks can be customized in a wide variety of graphics or can feature the “Girl” logo. For those who don’t want to customize, complete skateboards are available that include the deck, wheels, trucks and bearings. Clothing, featuring the Girl logo, are available in a wide variety of styles. Not only does Girl distribute skateboards, but they also make films, videos and more. The Girl team consists of Sean Malto, Brandon Biebel, Andrew Brophy, Mike Mo Capaldi, Cory Kennedy, Rick McCrank, Jeron Wilson, Mike Carroll, Rick Howard, Tyler Pacheco, and Simon Bannerot.
TIP: Extra width and short noses make old school boards more difficult to flip or lift off the ground, so they are not ideal for street skating. With some old school boards, the truck mounting holes are drilled to only fit certain trucks, so make note of the truck pattern before you buy the deck. If you’re not sure your trucks will fit, just give us a call and we’ll figure it out. Shop Old School Compatible Trucks
The Californian brand has performed nothing less than a triple flip and catapulted itself from #11 exactly into the centre to #8. This isn’t only nice for us, but also for skatedeluxe team rider Denny Pham, who literally stands on Flip. How hard you can skate these decks is also shown by his team colleagues Arto Saari, Louie Lopez, Curren Caples and Co. Price: from 64.99 € | 55.00 GBP!
Polar’s focus on its European roots and representing a type of skateboarding that everyone could relate to, plus Pontus’ masterful approach to video-making and product, created a groundswell of popularity for the brand which has retained its momentum. Mixing a heavy global team with an eclectic approach to soft goods, Polar is now viewed as one of the most influential brands in the skateboard industry as a whole.
“They built the industry before they built their business,” said Denike who became one of the early product testers as a 15-year-old when he was approached by Novak and Shuirman in a skateboard park. “It was just raw entrepreneurial spirit. They took it from a fad to an actual business and, as a group, decided they were going to focus on growing the industry. If they were good businessmen, they would get a piece of that pie.”
Skateboarding was popularized by the 1986 skateboarding cult classic Thrashin'. Directed by David Winters and starring Josh Brolin, it features appearances from many famous skaters such as Tony Alva, Tony Hawk, Christian Hosoi and Steve Caballero. Thrashin' also had a direct impact on Lords of Dogtown, as Catherine Hardwicke, who directed Lords of Dogtown, was hired by Winters to work on Thrashin' as a production designer where she met, worked with and befriended many famous skaters including the real Tony Alva, Tony Hawk, Christian Hosoi and Steve Caballero.
A good helmet protects your most important vital organ. Remember that in some states helmets are required by law. In Oregon, for example, skaters 15 and under can be fined for not wearing a helmet. Knee and elbow pads will also save you from bumps and bruises. Knee pads are particularly valuable when learning to skate tall vertical walls because they allow you to slide down the wall on your knees instead of having to run out of every bailed attempt. Wrist and ankle injuries are common in skateboarding, so braces are another great investment.
Supreme may be something of an outlier in the skate industry where few brands have brick and mortar presence, and limited distribution is aproblem, not a strategy. Unlikely or not, Supreme kills it as a skate brand and as a brand in general. No other skate brand can claim the level of accomplishment that Supreme has achieved—nine retail stores around the world, collaborations with the biggest names in fashion and art, and a confounding secondary market of resellers and collectors. Supreme reigns supreme.
The criteria used to select the brands featured varies – some are included due to their commitment to technological innovation and for their efforts to improve the products they offer through experimentation, others are included for what they offer in terms of cultural depth and for their contributions to skateboarding culture as a whole, whether that be through graphics, video output or simple attitude.
In the skateboarding industry, brands tend to come and go with ease. It’s rare for them to stay in the spotlight for any substantial amount of time. But the constant reshuffling of the deck (pun not intended) allows for a rotation of new brands to make a name for themselves. Whether they’re known primarily for their skateboarding parts essential to the craft (like decks, trucks, wheels, and shoes) or for their apparel and accessories, the skateboarding universe has been expanding ever since the sport caught the attention of the mainstream in the late ‘90s. Everyone may remember exactly where they were when Tony Hawk landed the 900° on national television, but the world of skateboarding brands is much larger than just that and more expansive than you may realize.
Positiv decks are usually maple, but some are hard birch. They are made using the same laminating process and glue that Powell Peralta boards use. These decks have Positiv’s super slide treatment (SST), which is essentially a plastic lining that makes the board slide more easily. The stuff works, and wax becomes less necessary for slides with these boards.
Now you need to look at the wheels of your skateboard. There are dozens of different sizes, materials, shapes, and features of skateboard wheels, and it can get confusing for beginners. The most common type of wheel is a hard plastic wheel, and for beginners, you’ll usually see a “90a” level wheel. Professional skaters often choose even harder wheels, up to a 100a, because it gives them more “pop” for tricks. But somewhere between a 90a and a 97a is usually best for beginners.
Without good grip tape, skaters have a tough time staying on top of their board. The main complaints about poor grip tape tend to be that it was never very grippy or lost its grip really quickly. Once again, we recommend trusting in name brands with years of experience supporting skateboarders. Unfortunately, if you are buying a pre-made complete skateboard, you probably won't have access to the brand name of the grip.