It is safe to say that Zero’s identity as a skateboard brand was built primarily on its skate videos which began in (1997) with Thrill of It All, there followed Misled Youth (1999), Dying to Live (2002), New Blood (2005), Strange World (2009), Cold War (2013) and No Ca$h Value (2014) with each video upping the ante in terms of the levels of danger involved.
Moreover, we love how this cruiser skateboard is a beautiful concave shape with stunning graphics. We love its 7 ply deck with its 65mm Road Rider 78a wheels that are perfect for a quick ride out of your door. Its cruiser shape is excellent for pulling off tricks and also downhill riding.  It has one of the best trucks around bullet B137 blue and white trucks and also comes with grip tape, Sand spray grip; measures 27.7 x 8.8 inches.

Girl’s next full-length video came in 2003 with the release of ‘Yeah Right‘ which introduced a crew of younger Girl riders including Paul Rodriguez and Jereme Rogers, along with announcing videographer Ty Evans addition to the Crailtap family. From 2002 onwards, Ty Evans had been the main driving force behind Crailtap’s video output as Spike Jonze’s Hollywood directorial career took off.
Goldfish and Mouse established Girl’s video aesthetic with numerous movie skits inter-cut with the skating, including the infamous Eric Koston as Charlie Chaplin skit. Pioneering skate photographer and film-maker Spike Jonze (also responsible for Blind Skateboard’s Video Days) as a part-owner of Crailtap has been involved in the making of all of their videos to date and it is his cinematic approach that lends Girl’s video output its uniqueness.
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Punisher Skateboards Warphant measures 31 x 7.5 inch.  It has a 9-Ply Maple Black Board with Concave Deck and Double Kick Tail.  It comes with ABEC-3 Bearings, 5-inch V-style Heavy Duty Alloy Trucks, and Bases.  It uses 54 x 36 mm PU injection molded wheels and PE Riser Pad with PU Cushion and Punisher Logo.  It is perfect for learning and doing tricks.  It is best suited for riders who are 8 years old and above.  It has a 5 rating on Amazon.
Make no mistake, not all European skate brands are provincial microcosms. Cliché has one of the most stacked teams in the industry, including the Australian master of pop Andrew Brophy and manual wizard Joey Brezinski. But the real star of the squad is Frenchman Lucas Puig, who has a stellar signature shoe for adidas, and an upcoming line of caps called Hélas that you will undoubtedly be hearing more about in the near future. Team aside, thanks to strong art direction, a prolific video program, and a highly covetable product offering that includes a dope collab with NYC mainstay DQM, Cliché is très ill.

Progressive designs deliver a more dramatic upward curve and a wider base, providing increasingly secure footing and a locked-in feel. The W-concave shape is more narrow with an additional center curve, allowing for a greater shift in energy between the heel and toe. This design also boasts more responsive control and quick turning capabilities. Tub concave decks resemble the radial shape, however their rails extend at a sharp angle instead of a gradual curve. Asymmetrical decks feature rails that extend at different angles, affording more power to a rider's heels when making turns. Less commonly used are decks with convex and completely flat shapes. Convex boards offer an upwards-arching shape, which some downhill skateboarders prefer for a more natural feel, whereas flat designs increase available foot space and are more popular for experienced riders looking to perform fancy tricks.


The wheels of your skateboard can greatly affect your ride in numerous ways, such as the speed, your ability to take control of the skateboard’s movements, and what you feel while riding the board. The good news is that they come in various sizes, levels of durability, and colors, allowing you to pick one that suits your skateboard preference and style.
Supreme may be something of an outlier in the skate industry where few brands have brick and mortar presence, and limited distribution is aproblem, not a strategy. Unlikely or not, Supreme kills it as a skate brand and as a brand in general. No other skate brand can claim the level of accomplishment that Supreme has achieved—nine retail stores around the world, collaborations with the biggest names in fashion and art, and a confounding secondary market of resellers and collectors. Supreme reigns supreme.

Element Skateboards are also one of the most popular and best skateboards in the world of boarding. If you choose to purchase it, you will get high-quality skateboards that will stand the test of time. The best thing about them is environmental friendliness that they promote along the way. Therefore, you will enjoy in Driftwood deck, which are much more affordable and lighter.


Now let us have a look at the features of the Powell Golden Dragon Flying Dragon which make it such an amazing buy. Firstly, it is affordable and works great for both, skateboard beginners and intermediate riders. We love its high rebound wheels; the hand-cast polyurethane wheels roll perfectly and have a good grip too. We also love how the aesthetically pleasing graphics bottom is paired with a top that measures 7.625 inches in width and 31.625 inches in length. The board has easy control and glides smoothly. And guess what? You get all of this at an amazing price.
This article is about regular street skateboards.  They are rounded on both ends and curved upwards.  Sometimes beginners are confused by longboards that are much larger and irregularly shaped or cruiser board that can be very small.  I just wanted to clarify this point, as this article is very helpful for choosing the best skateboard for beginners, but may provide incorrect or unimportant information if you are actually looking for longboards or cruisers.
Skateboarders like things that aren't skateboarding, too, you know. Camping, fishing, motorcycles… Uh, skateboarding? Crap. Whatever. Pro skater Adrian Lopez founded Loser machine and the Dark Seas Division as a way to explore other facets of the culture through cool clothing. Loser Machine is a complete collection that goes far beyond that typical tees, jeans, and hats formula that many skate apparel brands rely on—leather motorcycle gloves, denim vests, and floral print button-downs are all evidence that this is a well-conceived project from a skater with good taste.
POSITIV has begun to gain some serious momentum in the past years.  They released an entire line of team completes in sizes ranging from 7.5-8.0″ at very affordable prices. This specific deck is 7.75″ so it is a comfortable size for all ages and weights.  The great thing about this board is that it includes MiniLogo bearings and other pro brand parts.  The deck also uses a rare waterproof sealant and slide coat to ensure that the deck lasts longer and slides smoother than other skateboards on the market.  The overwhelmingly “positive” (no pun intended) reviews speak for themselves with this skateboard.
The skateboarding industry has changed so much in the last few years. Female skaters now get the support they need from bigger companies. I know hoopla helped pave the way for this to happen. It was so rewarding and surreal to have had such a rad team of girls represent hoopla over the years. I am stoked to have formed friendships with such a diverse and talented group.
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Remember don't get those cheap skateboards from Walmart. They won't hold up to any skating and can break from a single ollie that is landed improperly. I know they are cheap, but 2 cheap boards a week for a few weeks adds up to the price of 2 or 3 expensive boards. These boards are also heavier and slow which makes them much more difficult to do tricks on.
By 2001 skateboarding had gained so much popularity that more people under the age of 18 rode skateboards (10.6 million) than played baseball (8.2 million), although traditional organized team sports still dominated youth programs overall.[43] Skateboarding and skateparks began to be viewed and used in a variety of new ways to complement academic lessons in schools, including new non-traditional physical education skateboarding programs, like Skatepass[44] and Skateistan,[45] to encourage youth to have better attendance, self-discipline and confidence.[46][47][48] This was also based on the healthy physical opportunities skateboarding was understood to bring participants for muscle & bone strengthening and balance, as well as the positive impacts it can have on youth in teaching them mutual respect, social networking, artistic expression and an appreciation of the environment.[49][50][51][52]

One European brand steady killing the game is France’s own Magenta. What Palace is for London, Magenta is for Paris, representing what it means to make do with skating in a place where you will literally get kicked out of everywhere just for riding on your board. With a recent collaboration with adidas, Magenta has shown they can turn their niche image into something with mass appeal, so long as the world will pay attention. Skateboarders already know the brand for their quick-footed style of skating and their unique illustration style, but they should know Magenta for their conscious effort to make sure we all are enjoying the pleasure and the freedom skateboarding brings.


Element has also diversified their business model with ventures into retail with Element stores across the globe, advocate programs supporting artists such as Thomas Campbell and Fred ‘French Fred’ Mortagne, Women’s fashion through the Element Women’s range and the most cohesive approach to supporting European skateboarding of any brand in the industry through their dedicated European team.
It is mainly because those items are guaranteed to help you familiarize yourself with the ins and outs of using them. They are a big help in making you feel comfortable when you push off with your feet while also balancing on top of the board when riding. It is not good to go for a very technical product, so it’s best to choose the mentioned types first.

WKND turned a successful web series on the popular skateboarding site The Berrics into a company that is truly nothing but homies having fun and making videos they think are funny. Some people might dismiss them as another flash in the pan brand started by a crew of guys with some extra cash, but those same people have probably never watched American WKND and realized these guys are no fluke.
Typically when looking at different completes you will see size dimensions in the format of ~7-8 x 31-34″.  This measurement is referring to the width and length of the skateboard deck.  Typically all other parts are relatively standard and the deck size is the main thing to look for.  Standard skateboard widths for beginners are between 7.5-8.25 with smaller boards being better for younger and smaller guys.  You don’t really have to worry about length much as long as it’s shaped regularly.  You may hear about the concave of the deck or a special type of board construction, but for the most part, it will not matter much to a beginner.  If you have no idea what size would be best you will never go wrong with a 7.5 or 7.75.
Originally referred to as sidewalk surfing, the birth of skateboarding dates back to the early 1940s and the use of wooden boxes with roller skates attached to their bottoms. While the board itself cannot necessarily be attributed to a single inventor of the time and was, instead, a spontaneous invention from multiple sources, the modern style of many of today's skateboards took form during the 1950s when California surfers were looking for a physical activity to keep them busy during times when the waves were flat. The first manufactured skateboards were ordered by a Los Angeles surf shop and were designed to be used by surf enthusiasts during their downtime. At the time, the shop owner set up an arrangement with the Chicago Roller Skate Company to produce sets of skate wheels, which the shop would then attach to square wooden boards.
In 2003 Go Skateboarding Day was founded in southern California by the International Association of Skateboard Companies[53] to promote skateboarding throughout the world. It is celebrated annually on June 21 "to define skateboarding as the rebellious, creative celebration of independence it continues to be."[54][55][56][57][58] According to market research firm American Sports Data the number of skateboarders worldwide increased by more than 60 percent between 1999 and 2002—from 7.8 million to 12.5 million.[59]
The most recent Girl Films production, Pretty Sweet, signified a passing of the torch for one of the most talented skate teams in the biz. Some may have been disappointed to see Rick Howard and other OGs ride the bench, but new jacks like Alex Olson and Mike Mo Capaldi, and the Trunk Boyz Elijah Berle, Raven Tershy, Stevie Perez, Vincent Alvarez, and Cory Kennedy, leave little doubt that we're in for another 20 years of epic skating and killer goods.
As loosely defined as Bronze is, Peter Sidlauskus seems to be incapable of doing anything wrong in his marketing for the brand, endlessly putting out amazingly hilarious and gnarly New York based edits featuring a loose group of guys we can say make up their “team.” Bronze brings an aesthetic that falls somewhere between vaporwave and deepweb, and is always making gear that you can rock on the daily, from pink dad hats to coaches jackets. You might have even seen their flip of the Windows 98 logo on the backs of people like ASAP Nast.
In terms of their skateboard output, Palace have released numerous videos online since their inception, including Gangbanging at Ground Zero (2011), Niggaz with Altitude (2013), a Danny Brady welcome clip ‘Definitely Brady‘ in 2014 and most recently, Very Nice in 2016 featuring newer team riders Shawn Powers and early viral internet star Jamal Smith. Palace are currently working on a full-length video.

The wheelbase of a skateboard deck is the distance between the centers of the inner most truck mounting holes. This distance ranges between 13.5 to 16 inches and is generally proportional to the deck length on standard popsicle decks. Some specially shaped boards and cruiser decks have differing length/wheelbase ratios. Wheelbase can impact stability and turning radius, but the effect is often subtle and not a major concern for a beginner.
The criteria used to select the brands featured varies – some are included due to their commitment to technological innovation and for their efforts to improve the products they offer through experimentation, others are included for what they offer in terms of cultural depth and for their contributions to skateboarding culture as a whole, whether that be through graphics, video output or simple attitude.
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