Bearings are very important if you want to keep rolling without pushing constantly, especially while street skating. They're typically rated with the ABEC (Annular Bearing Engineering Committee) scale. The ABEC scale only measures the precision of the bearing, not how well it rolls or how long it lasts. It's a common misconception that the ABEC scale refers to how fast the bearing rolls. Anything above 1 is precision and will perform fine for skateboarding, but it's recommended to go above a 3.
Amongst the chaos of trends and contrived images GOOD Skateboards remains true to the roots. The preach and practice of the philosophy that it's not WHAT you do but HOW you do it. Spear headed by legendary pro Tosh Townend, GOOD Skateboards is that much needed breath of fresh air in an industry polluted by heartless money fiends and exploitative mind sets. Made in the USA and as Grass Roots as you could possibly get Tosh and good friend Tommy De Maria bring to you something straight from the core of skateboarding; actual skateboarding. No egos, no attitudes; GOOD Skateboards' roots run deep with an utmost respect for skateboarding's past and a rich understanding of skateboarding's history. Support GOOD and support skateboarding in the hands of skateboarders.
Spotting a poorly made skateboard deck can be hit or miss. Some toy skateboards don’t even try to look “real". They might have no concave to their shape and may not even have a extended nose. Others may be shaped to resemble a real skateboard, but are made with cheap woods and fillers. If that is the case, they may be both thicker and heavier than a quality board, or they may be ready to fall apart quite quickly and easily. Consider that it isn’t easy to make a real skateboard deck. Most legitimate skateboard decks will sell for somewhere between $35 - $55. If you are paying that much for the entire skateboard, it is unfortunately a sign that significant corners were cut on quality. 
Following The Real video, the brand released full-length videos at regular intervals, with each release being celebrated as a classic overview of the era involved. 1997’s Non-Fiction, featuring founder Jim Thiebaud and a revamped team including the likes of Mark Gonzales, Keith Hufnagel, Joey Bast, Drake Jones and one-time Real female rider Jamie Reyes is seen these days as one of the precursor’s of skateboarding’s general shift away from unbridled technical progression towards a heavier emphasis on style.
After riding Powell decks for many years, I was given the opportunity by Michael Furukawa at Skate One Corp. to create my own board brand. This was an honor but I needed a co-pilot for this mission to happen. I asked Mimi Knoop if she would join forces with me and this was the beginning of an all girls skate brand that we called hoopla skateboards.
What’s important to consider here is choosing the length based on your riding needs. You might be a street rider and love to do some tricks. You probably need a short board with a narrow profile. Whereas the longboard is only recommended if you are a professional skateboarded and love to cruise around the town and want to improve your balance and stability.
The Krown Rookie Skateboard Complete 7.5 comes with thick, sturdy 7-ply maple wood deck. It gives you more control and permits you to perform various tricks. It features carbon steel ABEC-3 bearings, aluminum trucks, bushings and 54mm x 34mm wheels. This board is perfect for kids who are 8 years and older. It has a maximum weight capacity of up to 220 lbs.
In this modern era, manufacturers are incorporating hi-tech processes and top-shelf materials into the construction of the skateboard. Companies such as Almost have several versions of hi-tech decks such as the Impact, Double Impact, and Uber Light Series. Element makes Highlight decks with inlayed fiberglass beams, and Foundation has its signature Fiberprime decks. Other manufactures such as Flip, Habitat, Plan B, Skate Mental, and Zero offer boards with high-end P2 Construction. Hi-tech decks differ from traditional 7-ply Maple in that they are inlayed with Carbon Fiber, Fiberglass, Poly Ply, or Kevlar to produce a stronger skateboard with more pop. For more options, head over to our stellar selection of Hi-Tech Decks! Although hi-tech decks have made a strong presence within the market, standard 7-ply Maple remain the gold standard. This is due to the solid feeling and pop afforded through layering 7 Maple wood veneers together. The large majority of skateboard decks offered are constructed of 7-ply Maple. Most board manufacturers offer both high-tech decks and standard 7-ply Maple. No matter what you desire, CCS offers a complete selection in multiple sizes, shapes, and construction types!

Polar’s focus on its European roots and representing a type of skateboarding that everyone could relate to, plus Pontus’ masterful approach to video-making and product, created a groundswell of popularity for the brand which has retained its momentum. Mixing a heavy global team with an eclectic approach to soft goods, Polar is now viewed as one of the most influential brands in the skateboard industry as a whole.

If you want to do cruising and street style on the same board then you probably want a large board and larger wheels, as many have already commented. I think that an 8 inch board with at least 56 mm wheels will be best. I think that you should find a local shop to support and to talk to about gear. I would advise getting a shop deck, with Independent trucks (at the correct width for your board, which is one detail that a local shop should be able to help with) Bones street tech formula wheels (I like profiles 1 and, I think 5), and Bones Reds bearings (not super reds, super reds are not super).
Skateboarding is an action sport which involves riding and performing tricks using a skateboard, as well as a recreational activity, an art form, a entertainment industry job, and a method of transportation.[1] Skateboarding has been shaped and influenced by many skateboarders throughout the years. A 2009 report found that the skateboarding market is worth an estimated $4.8 billion in annual revenue with 11.08 million active skateboarders in the world.[2] In 2016, it was announced that skateboarding will be represented at the 2020 Summer Olympics in Tokyo.[3]
Flip Skateboards is a high-level skateboards company that moved from the UK to California to take advantage of the American skateboarding industry. It was launched in 1991 by Jeremy Fox and by professional skateboarder Geoff Rowley, both of whom are from the UK. They both knew that to achieve the highest levels as a skateboarding company it was important to gain the recognition one can only get in the U.S. Furthermore, in 2017, Flip partnered with the European skateboard production and distribution company HLC. The decks of Flip Skateboards are made from 7-ply maple. Customers can enjoy the standard decks as well as the P2 models which are made with an oval-shaped fiber reinforcement panel which makes them extra durable. Psychedelic designs adorned many of the Flip skateboards as well as other designs. The Flip team has 15 professional skateboarders, including names such as Tom Penny, David Gonzalez, and Luan Oliveira.

Figuring out how to buy a skateboard can be daunting, especially if you’re not sure what you are looking for. There are customizable parts, accessories and some fancy technology that can be overwhelming. Good news is, we can simplify it for you! At Tactics, our crew is full of daily skaters, so we put our heads together to break it all down and give you the basics, plus a few recommendations.
Independent has been making skateboarding trucks for over 25 years. Independent's Stage 9 truck series are quality made, lightweight and still durable. They also feature "Fast Action Independent Geometry," which means they are designed to react more quickly to your motions than other trucks. Independent trucks are usually on the wider side, but all sizes are available. Independent trucks are also guaranteed for life against manufacturer defects but should last forever anyway.

The first thing to consider is what kind of skateboarding you want to do. Do you want to skate your local skate park and learn tricks? Do you want something for commuting across town or campus? Or, would you enjoy charging down hills at high speeds? Take a look at the options below and note which features work well for the type of skating you want to do.
What the fuck is Bro Style? That's what a lot of skate nerds found themselves wondering at the end of 2012. Bro Style crept onto the scene with a goofy guerrilla-style internet marketing campaign that involved little more than the thumbs up logo. Little by little, product started to trickle out—beanies, snapbacks, pocket tees, socks, and other odd ephemera—and a few video clips. Bro Style is still something of a mystery, but one thing is clear, it's not meant to be taken too seriously. And that is seriously important for the skate industry to remember.
These guys are unabashedly all about London and the party boy lifestyle. The self-aware attitude they carry themselves with shines in the corresponding product copy on their website—it’s contagious and makes you want a piece of it.  Everyone from A$AP Rocky to Drake, and even seemingly out-of-touch Jay Z has been seen rocking the gear, and it’s understandable why. Palace’s design team, which includes Fergus Purcell of Marc Jacobs, have created an image that’s been exclusive and dope from its inception, and they’ve yet to break that streak. Who else could follow up a dope adidas collaboration with an excellent pair of penny loafers?
Zoo York originated in 1993 and is based out of New York. Its name and signature name came from the underground subway tunnel dubbed as Zoo York. The tunnel runs under the Central Park Zoo, however it’s primarily known from the graffiti subculture of the 1960’s and the 1970’s. The Zoo York tunnel was a prime hangout of its day and was originally tagged by some of the first east coast graffiti artists. Zoo York carries a unique style from the subway tunnel days, and it comes through in their graphics and street skating designs; not to mention their high durability design. They round off our list of the 10 top skateboard brands in the market. Zoo York is an innovative company that has worked its way up to being one of the best skateboard brands in the world.
Following stints on the US brands Mad Circle and Arcade and a pro model on the then hugely popular European brand Cliche skateboards, Pontus Alv quit his board sponsor and moved back to his hometown of Malmo, Sweden in the early to mid 00’s. During this time Pontus took what might be called a creative hiatus but which would be more accurately explained as a re-connection with his roots. After returning to Malmo, Alv became heavily involved in building and creating the scene there, working alongside friends to build a number of DIY skatespots through the city such as the now legendary Savanna-side and Steppeside projects.
Welcome is doing everything the way that people would probably tell you not to when it comes to how they run their board company. With no real full-length project out since it became a company, and with no pros to name, but boasting a full roster of official riders, Welcome is as unorthodox of a skate company as it gets. They don’t even make a single board in the traditional popsicle shape most boards are made today.
Efforts have been taken to improve recognition of the cultural heritage as well as the positive effects of encouraging skateboarding within designated spaces. In 2015, the John F. Kennedy Center for the Performing Arts in Washington, D.C., hosted an event at which skateboarders accompanied by music did tricks on a ramp constructed for a festival of American culture.[68] The event was the climax of a ten-day project that transformed a federal institution formerly off-limits to the skateboarding community into a platform for that community to show its relevance through shared cultural action in a cultural common space.[69]
Diamond has been a household name in streetwear for their dope caps, tees, hoodies, and sneaker collab hype that have had the Internet going nuts for years, but the brand's roots are in skate. While the list of collaborations and rapper co-signs is long (too long to list here), but for skate nerds the team is way more impressive—Raven Tershy, Ryan Sheckler, Torey Pudwill, Shane O'Neil, Stevie Williams, Paul Rodriguez… The list goes on.
OneHype Designer Board has its own one of a kind design which is placed through a heat transfer and not a sticker. It measures 8″ W x 31″ L. It’s ready to use. It includes shock pads, durable wheels, smooth bearings, colored bushings, and aluminum trucks. The 7 ply maple deck is tough and can handle several impacts. This board is suitable for all ages.

I'm not talking about mall chain stores, like Zumiez; I mean a locally owned and operated skateboard shop. Look around at what they sell, and talk to the staff about the different brands. Of course, they may be biased toward the brands they carry, but chances are you'll learn something that will help you make a decision. There are some big-name board brands that you'll find in most shops, but there should also be some smaller brands you may not have heard or seen around town. There might even be a a local skater or manufacturer that you could support. 
Thunder trucks are solid, with some great innovations. Thunder's light truck range claims ​to be the lightest available, with the quickest turning. Thunder's team is also pretty impressive, with Thomas, Appleyard, Marks, Steamer, Ellington. The list is actually pretty huge. If having a lot of pros ride the same trucks as you is important (which isn't a bad idea - these people are skating in competitions, and want the best!), then take a look at Thunder.

This board is also a very smooth ride, and surprisingly offers plenty of stability as well, which makes it safe for beginners to learn with. Finally, it’s one of the few boards on this list that comes in a huge array of styles and artwork so that you can get the board that suits your style best. If what you want is a board that looks and performs like the boards you see at sporting events, this is the perfect choice. The only downside is that it’s not the most flexible board out there, which could make it a little harder to ease into turns – however, this feature is what makes the board just right for learning tricks on.
There is one question that one or another might have had in mind before: What is the best skateboard deck brand? Unfortunately, we don’t have a satisfying answer. But we did our very best and moved mountains by coming up with a very complex formula that takes sold decks, brand shop visits, search queries and lots of other fripperies into consideration to display a list of your favourite skateboard brands of 2017.
Manufacturers started to experiment with more exotic composites and metals, like fiberglass and aluminium, but the common skateboards were made of maple plywood. The skateboarders took advantage of the improved handling of their skateboards and started inventing new tricks. Skateboarders, most notably Ty Page, Bruce Logan, Bobby Piercy, Kevin Reed, and the Z-Boys started to skate the vertical walls of swimming pools that were left empty in the 1976 California drought. This started the "vert" trend in skateboarding. With increased control, vert skaters could skate faster and perform more dangerous tricks, such as slash grinds and frontside/backside airs. This caused liability concerns and increased insurance costs to skatepark owners, and the development (first by Norcon, then more successfully by Rector) of improved knee pads that had a hard sliding cap and strong strapping proved to be too-little-too-late. During this era, the "freestyle" movement in skateboarding began to splinter off and develop into a much more specialized discipline, characterized by the development of a wide assortment of flat-ground tricks.
You’re just looking for a quality skateboard to buy for a beginner (either you or someone you know), but you have no idea where to start.  You see bearings, hardware, wheels, decks, and trucks being advertised but don’t want to spend hours researching which individual part to buy.  This is how I felt when I was first looking to but a complete skateboard for my nephew for Christmas many years ago. I wanted something that he would love, but also that was safe and would not break the bank.  After researching and making a decision I thought it would be useful to share this information with others who may be in a similar situation.
If you want to do cruising and street style on the same board then you probably want a large board and larger wheels, as many have already commented. I think that an 8 inch board with at least 56 mm wheels will be best. I think that you should find a local shop to support and to talk to about gear. I would advise getting a shop deck, with Independent trucks (at the correct width for your board, which is one detail that a local shop should be able to help with) Bones street tech formula wheels (I like profiles 1 and, I think 5), and Bones Reds bearings (not super reds, super reds are not super).
After numerous tour-based releases and the epic Lakai footwear video ‘Fully Flared‘ (2007), Girl Skateboard’s last (to date) full-length company release came in the form of ‘Pretty Sweet‘ (2012) which, aside from showcasing ground-breaking skateboarding, also set a new standard in terms of production values with Ty Evans employing cinematic camera technologies to capture the skateboarding, as well as the skits.
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