Polar’s focus on its European roots and representing a type of skateboarding that everyone could relate to, plus Pontus’ masterful approach to video-making and product, created a groundswell of popularity for the brand which has retained its momentum. Mixing a heavy global team with an eclectic approach to soft goods, Polar is now viewed as one of the most influential brands in the skateboard industry as a whole.

'90s nostalgia is the name of the game. VHS tapes. Grimey hip-hop. Drinking forties, smoking blunts, skating filthy street spots at night, and general hooliganism are cornerstones of skateboarding's mid-90s golden years, and Palace is all about that life. No wonder you see the tees and skate decks stocked at Supreme, the only brand that compares to Palace when it comes to nailing that “fuck it” aesthetic. Palace gear has been causing an uproar lately—yes, Palace was on that designer parody tee shit before everyone else, and yes, the collab with Umbro was one of the best we've seen in years—but make no mistake the brand is skate to the core, and no amount of hype will change that. Let's hope, anyway.

Signature Sick Graphics – bLind initially used a grim reaper as their signature design. Today, they still use the grim reaper along with several other skull graphics. Decks are often released with sick graphics of flame engulfed skulls, high detailed grim reapers or graffiti blocks. The graphics used on bLind decks are one of a kind masterpieces that loudly display the bLind company message.


Efforts have been taken to improve recognition of the cultural heritage as well as the positive effects of encouraging skateboarding within designated spaces. In 2015, the John F. Kennedy Center for the Performing Arts in Washington, D.C., hosted an event at which skateboarders accompanied by music did tricks on a ramp constructed for a festival of American culture.[68] The event was the climax of a ten-day project that transformed a federal institution formerly off-limits to the skateboarding community into a platform for that community to show its relevance through shared cultural action in a cultural common space.[69]


Choosing a good skateboard can be tricky, if you're a beginner in the sport. There's a lot that you have to take into account, in addition to the cost. You have to also consider the complete board, the deck, the trucks, and the wheels, whether you're buying a ready-made skateboard or are putting together your own. Once you understand what makes a good skateboard, you'll be hitting up the skate parks in no time.
Emerging initially via a series of spoof news bulletins created by Lev Tanju called ‘PWBC Global Skateboard News‘ and hosted on the don’twatchthat.tv site, the aesthetic that the Palace Skateboards Brand would adopt was firmly established in these early videos. Sadly now mostly deleted from the Internet, aside from a few ‘best of’ videos, the PWBC News series were a pre-cursor for the route that the brand would adopt with its comedic take on the faux-seriousness of the Skateboard Industry of the time, an emphasis on the UK grime music scene, and the introduction of numerous characters within each news segment, including Francis Shower Face who still appears in Palace releases to this day, along with snippets of footage from various sources.
In 2003 Go Skateboarding Day was founded in southern California by the International Association of Skateboard Companies[53] to promote skateboarding throughout the world. It is celebrated annually on June 21 "to define skateboarding as the rebellious, creative celebration of independence it continues to be."[54][55][56][57][58] According to market research firm American Sports Data the number of skateboarders worldwide increased by more than 60 percent between 1999 and 2002—from 7.8 million to 12.5 million.[59]
If you are completely new to skateboarding, consider taking a minute to read through the Skateboard Decks Section in our Buyer’s Guide will be helpful, but a good rule of thumb is: the bigger your feet, the wider your board should be. If you wear a size 9 and up, you can’t go wrong with buying an 8” board. Narrow boards are easier to flip while wider boards are more stable, but there are no hard and fast rules to skateboarding. The only way to really find out what you like is by trying new shapes, sizes, and brands. Brands like Welcome, Baker, Chocolate, Deathwish, and Element all have a wide variety of sizes, shapes, and graphics.
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