Diamond has been a household name in streetwear for their dope caps, tees, hoodies, and sneaker collab hype that have had the Internet going nuts for years, but the brand's roots are in skate. While the list of collaborations and rapper co-signs is long (too long to list here), but for skate nerds the team is way more impressive—Raven Tershy, Ryan Sheckler, Torey Pudwill, Shane O'Neil, Stevie Williams, Paul Rodriguez… The list goes on.
It is safe to say that Zero’s identity as a skateboard brand was built primarily on its skate videos which began in (1997) with Thrill of It All, there followed Misled Youth (1999), Dying to Live (2002), New Blood (2005), Strange World (2009), Cold War (2013) and No Ca$h Value (2014) with each video upping the ante in terms of the levels of danger involved.
A cruiser board is just that, a board that’s ideal for cruising across town. Cruiser boards have kicktails and are usually about the same size as “popsicle” decks, but with more variety in shapes. Cruisers are ideal for getting around because they are lighter and more nimble than larger longboards, allowing you to bob and weave through urban obstacles. Uniquely shaped cruiser decks have also become popular for transition skating because they add style and flavor without having a strong affect on the way the board skates.
“I just felt like it was a window of opportunity within my own career. I might be one of those lucky few who’d be able to do that, start my own brand and move on. That window of opportunity only upholds for so long in skateboarding before you miss your prime, so I’d be kicking myself in the ass five years from now looking back and saying ‘how come I didn’t capitalise on that? Here I am, an older skater and not in my prime anymore and I have nothing still connecting me to skateboarding’”
A precursor to the extreme sport of street luge, that was sanctioned by the United States Skateboarding Association (USSA), also took place during the 1970s in Signal Hill, California. The competition was called "The Signal Hill Skateboarding Speed Run", with several competitors earning entries into the Guinness Book of World Records, at the time clocking speeds of over 50 mph on a skateboard. Due to technology and safety concerns at the time, when many competitors crashed during their runs, the sport did not gain popularity or support during this time.[36][37]
What began life as a screen-printing business back in 2001 has organically morphed into one of the UK’s most celebrated low-key bedroom brands. After completing a screen-printing and fine arts degree Stuart Smith set up Lovenskate to offer bespoke screen printing services to the skateboard industry and beyond from inside his parents garage. Over time, Lovenskate grew and formally metamorphosed into a skateboard brand back in 2001.
Zero Skateboards is one of the American top companies for skateboards that comes out of California. The brand, representing by a skull logo, was founded by professional skateboarder Jamie Thomas and is distributed by Dwindle Distribution. The Zero brand is about rebellion and freedom of expression despite society’s rules. The company offers complete skateboards that come with the deck, wheels, trucks, and bearings, as well as decks you can customize, accessories and clothing. In addition to Thomas, the Zero team is Tommy Sandoval, Dane Burman, James Brockman, Tony Cervantes, Windsor James, Adrian Lopez, Chris Wimer, and Kurt Hodge.
The skateboards on this list will all suit one type of person or another, but they all have drawbacks that keep them from being true pro boards. The best skateboards is the one that requires the fewest upgrades to be great. Replacing skateboard parts is just part of the game, as street skating is destructive by its very nature, but it should take a while.

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You know how people say shit like: Ernest Hemingway is “a writer's writer” and it's not really clear what that means, but you sort of get it? Well Anti-Hero is a skater's skate brand. Founded by underground hero pro skater Julien Stranger, Anti-Hero is a direct expression of his attitude towards the skate industry, which is basically that skateboarding is life and fuck everything else. Anti-hero has a reputation for being one of the gnarliest skate brands around, thanks in part to their team of heavies which includes John Cardiel, Tony Trujillo, and Chris Pfanner.
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