The logo is the powerful icon that represents the company's legacy, while graphic styles tend to ebb and flow. Just as skateboarding has evolved and changed over the decades, the skateboard logo has as well, for better and for worse. Picking out the top 50 logos in skateboarding isn't an easy task. Do you separate the logo from the company and base it on visual appeal? I think that's impossible given the nature of skating. Ultimately, these are logos from companies that built the landscape of skateboarding from the ground up. So you have to take into consideration the impact of the brand as well as the logo it represents. If a logo has personal importance to you, then that's all that matters. My list is only one opinion and forged from jumping into skateboarding in 1984.
The 18 has made some moves over the past few years that have shown they’re not a bunch of old hesh dudes that piled out and are just holding onto their stronghold with guys who are all about tattoos and brews. They collabed with Supreme and had one of their legends, Andy Roy, model the lookbook, and also put out Destination Unknown, a full video about their vagabond travels in the hunt for anything to skate. Most recently, they released What’s Up Monkey?, an all iPhone full-length video shot all across the world.
This is an interesting option because it is basically a hybrid between a blank and pro skateboard deck. It’s like a pro board in that is has a “brand” and logo, but the cost is similar to blanks and they don’t sponsor the same quantity and caliber of professional skaters that other pro brands do. While the logo is really cool and the rest of the parts seem to be high quality, you may not get the same brand recognition with Punisher as you would with other brands like Element or Toy Machine. This deck is also 7.5″ which makes it a great choice for a younger beginner. This is the perfect beginner skateboard for someone who doesn’t really care about the brand name, but still wants the style and performance of an above average professional skateboard.
They have continued to ride that wave over the past year, continuously putting out great edits, following cherry up with Sickness, Red Devil, Joyride, and Swoosh, all in collaboration with cherry’s filmer Bill Strobeck. We all know they will never fall off when it comes to putting out fire gear every new season and drop, but to keep it coming with actual great footage is another story, and is definitely making skateboarding better today.