(2) Goldchain, Michelle (July 31, 2018). "Why is Pennsylvania Avenue's Freedom Plaza such a failure?". Greater Greater Washington. Retrieved October 30, 2018. One group of people do use Freedom Plaza regularly: skateboarders. The open hardscape and railings of Freedom Plaza make an excellent and popular skate park, though skating there is not actually allowed and Park Police regularly chase skaters from the park.
Whilst this A – Z is by no means exhaustive and there are many brands, both new and old that are not included, we feel that this cross section of companies represents a selection of some of the best choices out there today. The following list of 29 skateboard brands, beginning with Alien Workshop and ending with Zero, covers a huge range of the alternatives within the current market and will hopefully act as a handy guide to those dipping their feet into our world for the first time.
However, the diversity of Santa Cruz skateboard’s stake in the skateboard business meant that they easily survived the mid-90’s slump in popularity and returned with an newly invigorated team and powered on with video after video from the mid-90’s to the present day. Similarly to Powell-Peralta, Santa Cruz are also notable for their Veteran Division (documented in their 2007 release ‘V Day‘) celebrating pro riders such as Keith Meek, Tom Knox and Eric Dressen from earlier eras of Santa Cruz’s existence. Santa Cruz Skateboards current line of product boasts many re-released classic boards from earlier eras of the brand and are as popular, if not more so, than they were originally, thanks to an explosion in the nostalgia and collector’s markets within skateboarding.
“We make 38 different proprietary shapes, and what is more important than the shape is the leverage that we design on each board. The mold we use, and where we drill on each mold is the magic. Do all popsicles ride the same? Of course not. We are a step beyond almost everyone with that because I am nerdy about how stuff rides and performs. This is what our riders skate and love, we aren’t trying to capture some demographic.
One European brand steady killing the game is France’s own Magenta. What Palace is for London, Magenta is for Paris, representing what it means to make do with skating in a place where you will literally get kicked out of everywhere just for riding on your board. With a recent collaboration with adidas, Magenta has shown they can turn their niche image into something with mass appeal, so long as the world will pay attention. Skateboarders already know the brand for their quick-footed style of skating and their unique illustration style, but they should know Magenta for their conscious effort to make sure we all are enjoying the pleasure and the freedom skateboarding brings.
Buy a quality deck. Decks available at your local department store are usually of low quality and have pictures of cartoon characters on the bottom. If you want an entire board, but don't know exactly what you want, buy a complete skateboard from a company or go to a skate shop and ask the employee about the products. If you want to ride on the streets, get a 7.5 to 8.0 deck, if you want to ride vert, 8.0 and up is probably best. However, it's all personal preference. People street skate all the time with decks over 8.0.
The skateboard companies that are considered at the top include Element Skateboards. Founded by professional skateboarder Johnny Schillereff in 1992, the company’s goal was to expand on Johnny’s “Elementality” vision to build a company that helped to bring awareness to skateboarding. The goal is to focus on its uses in nature and the environment and the interconnecting of art and skateboarding. Developed from an urban mentality that was rough around the edges, the brand was transformed to embrace the “tree” logo with an emphasis on the positive and making the world a better place. A customer can purchase complete skateboards that include the decks, wheels, trucks, and bearings or they can customize a deck to suit their needs. Accessories and clothing are also offered. There are 20 professional skateboarders on the Elements team including such names as Brandon Westgate, Nyjah Houston, Mark Appleyard and Nick Garcia.
Finally, consider the type of grip tape you'll want on the board. While function is important in this regard to give your feet ample support, there's nothing wrong with adding some bling to the board's surface either. Many skateboard retailers will offer you several choices of grip tape and board styles, so it's definitely important to ask a lot of questions.
The logo is the powerful icon that represents the company's legacy, while graphic styles tend to ebb and flow. Just as skateboarding has evolved and changed over the decades, the skateboard logo has as well, for better and for worse. Picking out the top 50 logos in skateboarding isn't an easy task. Do you separate the logo from the company and base it on visual appeal? I think that's impossible given the nature of skating. Ultimately, these are logos from companies that built the landscape of skateboarding from the ground up. So you have to take into consideration the impact of the brand as well as the logo it represents. If a logo has personal importance to you, then that's all that matters. My list is only one opinion and forged from jumping into skateboarding in 1984.
In this modern era, manufacturers are incorporating hi-tech processes and top-shelf materials into the construction of the skateboard. Companies such as Almost have several versions of hi-tech decks such as the Impact, Double Impact, and Uber Light Series. Element makes Highlight decks with inlayed fiberglass beams, and Foundation has its signature Fiberprime decks. Other manufactures such as Flip, Habitat, Plan B, Skate Mental, and Zero offer boards with high-end P2 Construction. Hi-tech decks differ from traditional 7-ply Maple in that they are inlayed with Carbon Fiber, Fiberglass, Poly Ply, or Kevlar to produce a stronger skateboard with more pop. For more options, head over to our stellar selection of Hi-Tech Decks! Although hi-tech decks have made a strong presence within the market, standard 7-ply Maple remain the gold standard. This is due to the solid feeling and pop afforded through layering 7 Maple wood veneers together. The large majority of skateboard decks offered are constructed of 7-ply Maple. Most board manufacturers offer both high-tech decks and standard 7-ply Maple. No matter what you desire, CCS offers a complete selection in multiple sizes, shapes, and construction types!
If you are completely new to skateboarding, consider taking a minute to read through the Skateboard Decks Section in our Buyer’s Guide will be helpful, but a good rule of thumb is: the bigger your feet, the wider your board should be. If you wear a size 9 and up, you can’t go wrong with buying an 8” board. Narrow boards are easier to flip while wider boards are more stable, but there are no hard and fast rules to skateboarding. The only way to really find out what you like is by trying new shapes, sizes, and brands. Brands like Welcome, Baker, Chocolate, Deathwish, and Element all have a wide variety of sizes, shapes, and graphics.