In the skateboarding industry, brands tend to come and go with ease. It’s rare for them to stay in the spotlight for any substantial amount of time. But the constant reshuffling of the deck (pun not intended) allows for a rotation of new brands to make a name for themselves. Whether they’re known primarily for their skateboarding parts essential to the craft (like decks, trucks, wheels, and shoes) or for their apparel and accessories, the skateboarding universe has been expanding ever since the sport caught the attention of the mainstream in the late ‘90s. Everyone may remember exactly where they were when Tony Hawk landed the 900° on national television, but the world of skateboarding brands is much larger than just that and more expansive than you may realize.
You know how people say shit like: Ernest Hemingway is “a writer's writer” and it's not really clear what that means, but you sort of get it? Well Anti-Hero is a skater's skate brand. Founded by underground hero pro skater Julien Stranger, Anti-Hero is a direct expression of his attitude towards the skate industry, which is basically that skateboarding is life and fuck everything else. Anti-hero has a reputation for being one of the gnarliest skate brands around, thanks in part to their team of heavies which includes John Cardiel, Tony Trujillo, and Chris Pfanner.