Make no mistake, not all European skate brands are provincial microcosms. Cliché has one of the most stacked teams in the industry, including the Australian master of pop Andrew Brophy and manual wizard Joey Brezinski. But the real star of the squad is Frenchman Lucas Puig, who has a stellar signature shoe for adidas, and an upcoming line of caps called Hélas that you will undoubtedly be hearing more about in the near future. Team aside, thanks to strong art direction, a prolific video program, and a highly covetable product offering that includes a dope collab with NYC mainstay DQM, Cliché is très ill.
The World Industries logo used to be the marker of a diehard skater, but recently it's gotten into the children's skateboard market too. Because of the brand's long history and trusted reputation in the skateboard community at large, the boards are generally good quality. However, remember that the brand usually caters to hardcore skaters; some parents may not approve of some of the brand's imagery.
You can get a lot of advice (and maybe too many opinions) from fellow skaters. Some of it might not be as informed or educated as a shop owner's (and some might be flat-out bad advice), but it should at least be sincere! If you don't have a local skate park, or are too uncomfortable to walk up to people and ask, you can also ask around on a skateboarding forum. People there will be more than happy to tell you what they think about deck brands.
Obviously, price is an important consideration for most people when looking to buy anything. For skateboards, the price of the board is generally a good indicator of quality. In general, most pro branded skateboards that are made up of high-quality parts are in the $70-$100 range. You can usually find pro branded decks with average parts for $50-$70, and you can find blank options between $25-$50. I wouldn’t touch anything under $25, as it is likely poor quality and very prone to breakage.
The DreadXBoards Concave Skateboard has Plastic Deck Injection Molded for excellent durability. It features Urethane Wheels 59mm 78a, aluminum trucks, and Abec 7 Bearings. It is completely assembled and is ready to ride. It is perfect for beginners or experienced riders. It can load up to 185 lbs. It is great for kids and adults. It has an excellent rating of 4 on Amazon.
They have continued to ride that wave over the past year, continuously putting out great edits, following cherry up with Sickness, Red Devil, Joyride, and Swoosh, all in collaboration with cherry’s filmer Bill Strobeck. We all know they will never fall off when it comes to putting out fire gear every new season and drop, but to keep it coming with actual great footage is another story, and is definitely making skateboarding better today.
The board also boasts of its reasonably small size and lightweight nature, making it easy to control and ride. In addition, carrying it wherever you want to go is also much easier because of its lightness. It is flexible enough that it can accommodate the needs of different kinds of users, including cruisers, travelers, beginners, expert riders, and kids.
It is safe to say that Zero’s identity as a skateboard brand was built primarily on its skate videos which began in (1997) with Thrill of It All, there followed Misled Youth (1999), Dying to Live (2002), New Blood (2005), Strange World (2009), Cold War (2013) and No Ca$h Value (2014) with each video upping the ante in terms of the levels of danger involved.
By raising £790,000, the Long Live Southbank initiative managed in 2017 to curb the destruction of a forty years old spot in London due to urban planning, a salvaging operation whose effect extends beyond skateboarding. The presence of a designated skating area within this public space keeps the space under nearly constant watch and drives homeless people away, increasing the feeling of safety in and near the space. The activity attracts artists such as photographers and film makers, as well as a significant number of tourists, which in turn drives economic activity in the neighborhood.