Make no mistake, not all European skate brands are provincial microcosms. Cliché has one of the most stacked teams in the industry, including the Australian master of pop Andrew Brophy and manual wizard Joey Brezinski. But the real star of the squad is Frenchman Lucas Puig, who has a stellar signature shoe for adidas, and an upcoming line of caps called Hélas that you will undoubtedly be hearing more about in the near future. Team aside, thanks to strong art direction, a prolific video program, and a highly covetable product offering that includes a dope collab with NYC mainstay DQM, Cliché is très ill.
You can get a lot of advice (and maybe too many opinions) from fellow skaters. Some of it might not be as informed or educated as a shop owner's (and some might be flat-out bad advice), but it should at least be sincere! If you don't have a local skate park, or are too uncomfortable to walk up to people and ask, you can also ask around on a skateboarding forum. People there will be more than happy to tell you what they think about deck brands.

The Wonnv Retro Mini Cruiser 22 inch Complete Skateboard is 22″ Light Up Clear Banana Skateboard.  It is complete with Light Up Board, Wheels, Metal Trucks, ABEC-7 Bearings, and High-Quality Bushings.  The set also includes 6″ Metal Trucks, High-Speed ABEC-7 Bearings, High-Quality Bushings, and Hardware.  It has a unique Textured Waffle Pattern on Deck and designed for Maximum Grip.  The Deck measures about 22 x 6 x 4″.  It has a 6″ Truck Axle and 3″ Truck Hanger.  It requires 2 AAA Batteries and is recommended for skaters who are 6 years old and Up.  It has a 5 rating on Amazon.


Skateboarding, as we know it, was probably born sometime in the late 1940s, or early 1950s,[citation needed] when surfers in California wanted something to do when the waves were flat. This was called "sidewalk surfing" – a new wave of surfing on the sidewalk as the sport of surfing became highly popular. No one knows who made the first board; it seems that several people came up with similar ideas at around the same time. The first manufactured skateboards were ordered by a Los Angeles, California surf shop, meant to be used by surfers in their downtime. The shop owner, Bill Richard, made a deal with the Chicago Roller Skate Company to produce sets of skate wheels, which they attached to square wooden boards. Accordingly, skateboarding was originally denoted "sidewalk surfing" and early skaters emulated surfing style and maneuvers, and performed barefoot.[6][9][11]
Almost every skate shop will have a wall of boards that is either organized by brand, size, or alphabetically. At our CCS skate shop, we have multiple walls of boards that we try and keep ordered alphabetically. A wall of skateboards, at first glance, can be overwhelming, but if you know what size and roughly what brands you like, it should be fairly easy for you to figure out what board you want. Now would be a good time to mention our CCS Skateboard Buyer’s Guide, specifically the Decks Guide. In the CCS Decks Guide, you’ll find all the information you need to gain a basic understanding of skateboard decks.
After riding Powell decks for many years, I was given the opportunity by Michael Furukawa at Skate One Corp. to create my own board brand. This was an honor but I needed a co-pilot for this mission to happen. I asked Mimi Knoop if she would join forces with me and this was the beginning of an all girls skate brand that we called hoopla skateboards.
The magazine only lasted four issues, but resumed publication as Skateboarder in 1975.[16][17][18] The first broadcast of an actual skateboarding competition was the 1965 National Skateboarding Championships, which were held in Anaheim, California and aired on ABC’s “Wide World of Sports.[19][20] Because skateboarding was a new sport during this time, there were only two original disciplines during competitions: flatland freestyle and slalom downhill racing.[6]

The skateboarding industry has changed so much in the last few years. Female skaters now get the support they need from bigger companies. I know hoopla helped pave the way for this to happen. It was so rewarding and surreal to have had such a rad team of girls represent hoopla over the years. I am stoked to have formed friendships with such a diverse and talented group.


“I just felt like it was a window of opportunity within my own career. I might be one of those lucky few who’d be able to do that, start my own brand and move on. That window of opportunity only upholds for so long in skateboarding before you miss your prime, so I’d be kicking myself in the ass five years from now looking back and saying ‘how come I didn’t capitalise on that? Here I am, an older skater and not in my prime anymore and I have nothing still connecting me to skateboarding’”
Without good grip tape, skaters have a tough time staying on top of their board. The main complaints about poor grip tape tend to be that it was never very grippy or lost its grip really quickly. Once again, we recommend trusting in name brands with years of experience supporting skateboarders. Unfortunately, if you are buying a pre-made complete skateboard, you probably won't have access to the brand name of the grip. 
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