Before Zoo York, Supreme, and 5Boro, New York had SHUT. For a short while, SHUT ruled, but soon the business fell out and founder Rodney Smith left to start Zoo York with Eli Morgan Gesner (who drew the original SHUT logo), and Adam Schatz. SHUT went dormant while the three men grew Zoo York into a successful business, and when they sold it off to Ecko in 2006, SHUT was reborn. The brand's flagship store resides on New York City's Lower East Side, so you can go witness skateboard history in person any time you want.
While they might not be so well known as an apparel company as so many other brands on this list, Sk8mafia stays winning with skateboarding’s core base. Their most prominent pro, Wes Kremer, was named Thrasher’s Skater of the Year for 2014, and they continue to drop a monthly edit featuring their whole crew through Ride Channel. The Mafia keeps the streets fed.
Even if the Rodriguez ‘One Way’ deck from Primitive suggests otherwise, there is only one direction for P-Rod: up! This is not only proved by the rocket launch of his brand into the top 16 at skatedeluxe but also by himself while being on board. Besides, neat graphics, high-quality materials and the perfect concave should convince you as well. Your new primitive deck costs 74.99 € | 60.00 GBP!
Somehow, in the great effort to fight societal conformity, skateboarding always manages to create its own conformity. Trends in styles of skating and fashion come and go. A brand gets hot for a year or two because it's on trend, then it fades to make way for the next thing. Welcome Skateboards doesn't give a fuck about all that. Yes, they are a little weird. The graphics are vaguely Illuminati, and they can't seem to make a normal shaped deck, but that's just Welcome doing its own thing, and who wouldn't welcome that?
If you are eager to have a new skateboard and need to take into consideration your budget, then Landwalker’s skateboard is the prefect board for you, based on personal preference. It’s by far one of the cheapest products on this list, while still giving you sufficient endurance and quality performance. Thanks to the high-density wood, you can rest assured that even if you fall, your skateboard will remain to be in one piece. Preassembled completes are ready to take out onto the road.
POSITIV has begun to gain some serious momentum in the past years. They released an entire line of team completes in sizes ranging from 7.5-8.0″ at very affordable prices. This specific deck is 7.75″ so it is a comfortable size for all ages and weights. The great thing about this board is that it includes MiniLogo bearings and other pro brand parts. The deck also uses a rare waterproof sealant and slide coat to ensure that the deck lasts longer and slides smoother than other skateboards on the market. The overwhelmingly “positive” (no pun intended) reviews speak for themselves with this skateboard.
Group spirit supposedly influences the members of this community. In presentations of this sort, showcasing of criminal tendencies is absent, and no attempt is made to tie extreme sports to any kind of illegal activity. Female based skateboarding groups also exist, such as Brujas which is based in New York City. Many women use their participation in skate crews to perform an alternative form of femininity. These female skate crews offer a safe haven for women and girls in cities, where they can skate and bond without male expectations or competition.
QuartetQuasiR.A.D.RandalRayneRealReality GripReflexRemind InsolesRicher PoorerRictaRIPNDIPRoger SkateboardsRogueRoyalRVCASabreSalt & StoneSanta CruzSanta Monica AirlinesSchmitt StixScramSector 9Shake JuntShortysSilverSK8MAFIASk8ologySkate MentalSkateknifeSkeleton Key MFGSkullcandySml.S-OneSourSOVRNSpitfireSquare UpStanceStateStereoTensorThank YouThe HundredsThe Killing FloorThe Quiet LifeTheoriesThrasherThunder TrucksTiredToy MachineTrafficTransworldTriple EightTurbokolorTwo Cents SkateboardsUnitVagrantVansVenomVentureVicious GriptapeVideoVisionVolcomWayward WheelsWelcomeWKNDZ FlexZero
'90s nostalgia is the name of the game. VHS tapes. Grimey hip-hop. Drinking forties, smoking blunts, skating filthy street spots at night, and general hooliganism are cornerstones of skateboarding's mid-90s golden years, and Palace is all about that life. No wonder you see the tees and skate decks stocked at Supreme, the only brand that compares to Palace when it comes to nailing that “fuck it” aesthetic. Palace gear has been causing an uproar lately—yes, Palace was on that designer parody tee shit before everyone else, and yes, the collab with Umbro was one of the best we've seen in years—but make no mistake the brand is skate to the core, and no amount of hype will change that. Let's hope, anyway.
Following The Real video, the brand released full-length videos at regular intervals, with each release being celebrated as a classic overview of the era involved. 1997’s Non-Fiction, featuring founder Jim Thiebaud and a revamped team including the likes of Mark Gonzales, Keith Hufnagel, Joey Bast, Drake Jones and one-time Real female rider Jamie Reyes is seen these days as one of the precursor’s of skateboarding’s general shift away from unbridled technical progression towards a heavier emphasis on style.
Velocity Boards Retro Banana Skateboard is a 22″ Complete Board Set with 6″ Aluminum Trucks, ABEC-7 Bearings, High-Quality Wheels, and Bushings. It is designed for maximum grip. The Deck measures about 22 x 6 x 4″. The truck Axle has a Width of 6″ and the Truck Hanger has a Width of 3″. It has a maximum load capacity of 176 lbs. (80 kgs.) It is best for skaters who are 6 years old and Up. It has an average Amazon rating of 4.7.
Regardless of your skating ability or style, CCS is the definitive place for the best skateboard decks around. With hundreds in stock, take your pick from some of the sickest decks available! Alien Workshop, Baker, Deathwish, Element, enjoi, Girl, Welcome. WKND, Santa Cruz, Primitive, and Real are among the most popular offered. Additionally, notable brands such as Almost, DGK, Flip, Krooked, Alien Workshop, Skate Mental, Zero, Creature, and Chocolate are available for all your skating needs.
In the ever-volatile skateboarding industry, brands come and go, then come back again, only to go out once more, and eventually make room for the next person who is really in tune with what skateboarding is today. While no two brands can really be compared, the true signifier of their importance in skateboarding is how they can make a difference in the culture and bring something new to the table that hasn’t been done before. Every single brand on this list has been a part of something unique that has made us pay attention to them above all the others out there doing it in this saturated market.
You know how people say shit like: Ernest Hemingway is “a writer's writer” and it's not really clear what that means, but you sort of get it? Well Anti-Hero is a skater's skate brand. Founded by underground hero pro skater Julien Stranger, Anti-Hero is a direct expression of his attitude towards the skate industry, which is basically that skateboarding is life and fuck everything else. Anti-hero has a reputation for being one of the gnarliest skate brands around, thanks in part to their team of heavies which includes John Cardiel, Tony Trujillo, and Chris Pfanner.
It is mainly because those items are guaranteed to help you familiarize yourself with the ins and outs of using them. They are a big help in making you feel comfortable when you push off with your feet while also balancing on top of the board when riding. It is not good to go for a very technical product, so it’s best to choose the mentioned types first.
Longboards are often 8 to 12 inches longer than a standard skateboard. That added length makes them more stable for long rides or high speed downhill runs. Available in a huge variety of shapes, sizes, and truck mounting options, longboards are highly customizable for many types of riding. If you want to push long distances, skate fast down hills, or are a beginner looking for an easy board for learning to balance, check our Guide to Longboarding for more info.
The Bamboo Skateboards Galaxy Series Cosmic Cloud Skateboard Deck is an excellent option. This concave board is made exclusively of a bamboo hybrid, rather than pure maple. This means the deck is lighter, stronger, more flexible, and can even absorb shock better. The non-carbonized, light-wood deck is made of 6-ply wood and is in its fourth generation of designs.
Freestyle skating remained healthy throughout this period, with pioneers such as Rodney Mullen inventing many of the basic tricks that would become the foundation of modern street skating, such as the "Impossible" and the "kickflip". The influence that freestyle exerted upon street skating became apparent during the mid-1980s; however, street skating was still performed on wide vert boards with short noses, slide rails, and large soft wheels. In response to the tensions created by this confluence of skateboarding "genres", a rapid evolution occurred in the late 1980s to accommodate the street skater. Since few skateparks were available to skaters at this time, street skating pushed skaters to seek out shopping centers and public and private property as their "spot" to skate. (Public opposition, in which businesses, governments, and property owners have banned skateboarding on properties under their jurisdiction or ownership, would progressively intensify over the following decades.) By 1992, only a small fraction of skateboarders continuing to take part in a highly technical version of street skating, combined with the decline of vert skating, produced a sport that lacked the mainstream appeal to attract new skaters.
Individuality and a self-expressed casual style have always been cultural values for skateboarders, as uniforms and jerseys are not typically worn. This type of personal style for skateboarders is often reflected in the graphical designs illustrated on the bottom of the deck of skateboards, since its initial conception in the mid seventies, when Wes Humpston and Jim Muri first began doing design work for Dogtown Skateboards out of their garage by hand, creating the very first iconic skateboard-deck art with the design of the "Dogtown Cross".
They have continued to ride that wave over the past year, continuously putting out great edits, following cherry up with Sickness, Red Devil, Joyride, and Swoosh, all in collaboration with cherry’s filmer Bill Strobeck. We all know they will never fall off when it comes to putting out fire gear every new season and drop, but to keep it coming with actual great footage is another story, and is definitely making skateboarding better today.