Proper skateboard wheels are made out of polyurethane with minimal additives. Toy skateboard wheels can be made of plastic or a low quality poly mix which leads to poor performance in the best case and even outright dangerous situations with cracked wheels in the worst case. This is a case where brand recognition and reputation can come into play. 
You should also look for the type of skateboard wheels that you will be getting with your skateboard. Soft wheels are great for cruising around uneven surfaces, while harder wheels are better for skateboard tricks and hard falls, which is vital for various skateboarding styles. The key thing to remember is the smaller wheels are slower, and bigger wheels are faster.
Skateboarding is an action sport which involves riding and performing tricks using a skateboard, as well as a recreational activity, an art form, a entertainment industry job, and a method of transportation.[1] Skateboarding has been shaped and influenced by many skateboarders throughout the years. A 2009 report found that the skateboarding market is worth an estimated $4.8 billion in annual revenue with 11.08 million active skateboarders in the world.[2] In 2016, it was announced that skateboarding will be represented at the 2020 Summer Olympics in Tokyo.[3]

If you didn’t already know, the “nose” of a skateboard is typically the front and the “tail” is the back.  When you fall or slip and your board slams into curbs, fences, or other hard objects, it’s common for the wooden ends to chip or become damaged upon impact.  Over time these chips can make it harder to preform tricks and even just cruise around.  These chips can be prevented by buying a carbon fiber or non-wood deck, or by there are some metal edges available that can be installed on the nose and tail.
Penny Skateboards have a reputation of exceeding customer expectations and have a growing fan base. People love their aesthetically pleasing, good functioning plastic skateboards which are also, by the way, best skateboards for beginners. Their plastic formula for skateboard decks makes their decks stronger and more flexible than all other plastic skateboards. Its light weight and small size makes it easier to use for beginners and kids alike. Moreover, Penny is also famous for the variety of skateboards that it provides ranging from their classic skateboards to their glow series, graphic and metallic fade skateboards. We saved the best for the last; you can even design your own Penny skateboard!
Unlike some deck options, which are completely bare, the Bamboo Skateboards Galaxy Series Cosmic Cloud Skateboard Deck features heat-stamped artwork on the underside of the board, including several geometric and interstellar designs, including a beautiful nebula. Bamboo Skateboards claims these boards last their customers three weeks longer than other decks. They come in three sizes: 7.75-by-31.5-inches, 8-by-31.75-inches, and 8.25-by-32-inches.
This board is an excellent option for beginners because of its simplicity and durability. The lightly concave design allows for simple turns but doesn’t require the rider to be an excellent navigator. You can start off riding this deck down the street and use it as you learn ollies, kickflips, and how to drop in to a half pipe. It will withstand it all and look good doing it.
They are also budget friendly when you compare their features and capabilities. The latest technology of developing created a new groundwork in the world of skates. That way the new skaters can quickly learn how to become better and how to practice for professional tournaments. It is widely popular, and that is the main reason why you will see at least one Alien skateboard in any skate park in the world.
As Palace’s reputation began to grow, the brand added more riders, including ex-Stereo Skateboards pro Benny Fairfax, ex-Blueprint Skateboards pros Danny Brady and Chewy Cannon and Southbank mainstays Karim Bakhtaoui and Blondey McCoy. From the outset, Palace’s approach was to mix a core skate team with a heavy emphasis on soft goods which almost immediately propelled their appeal way beyond the confines of the skateboard market and expedited their growth into one of the biggest names in the street wear arena.
Pro decks are what most people are familiar with and what is seen most commonly around skateparks and driveways around the US.  These decks can have a variety of different logos and images on them and sometimes are a specific professional skater’s pro deck.  Pro decks provide skaters a way to support their favorite riders and have the same equipment they see all their favorite pros using.  The quality of professional decks and parts are almost always very high as they have a reputable and brand image to uphold.  For this higher level of quality and you can expect to pay 2-3x the cost of a blank complete.  If you want to save some money and still have a pro look, there are options available that have generic blank parts with a pro deck.  This may be a good option for a beginner skater who is not yet doing complex tricks that may break these cheaper parts, but they still want the look and feel of a pro skateboard.  As the skater progresses they can then switch out these generic parts for higher-end options as necessary.
You know how people say shit like: Ernest Hemingway is “a writer's writer” and it's not really clear what that means, but you sort of get it? Well Anti-Hero is a skater's skate brand. Founded by underground hero pro skater Julien Stranger, Anti-Hero is a direct expression of his attitude towards the skate industry, which is basically that skateboarding is life and fuck everything else. Anti-hero has a reputation for being one of the gnarliest skate brands around, thanks in part to their team of heavies which includes John Cardiel, Tony Trujillo, and Chris Pfanner.
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