Chocolate Skateboards is a skateboarding company distributed by Crailtap. Following on the heels of Girl, Chocolate was launched in 1994 by Mike Carroll and Rick Howard and is known by its Chocolate hearts logo. Their skateboards are made of durable seven-ply maple. Graphics are also important to the Chocolate brand, and you will find things such as classic cars or cartoons. You can find complete Chocolate skateboards with deck, trucks, wheels and bearings, customized decks, accessories, and apparel. The Chocolate team consists of Vincent Alvarez, Kenny Anderson, Chico Brenes, Justin Eldridge, Jesus Fernandez, Chris Roberts, Elijah Berle, Stevie Perez, Raven Tershy, and Jerry Hsu.
Tony Hawk and Per Welinder developed the Birdhouse Projects Skateboard Company following the decline professional skateboarding saw in the late 1980’s to early 1990’s. Tony Hawk gave the Birdhouse Projects name instant notoriety and made it into one of the professional skateboard brands in the world. Many skaters who have followed Hawk, have faithfully chosen a birdhouse skateboard. Birdhouse grabs the third place spot with their boards that are built to last and also provide maneuverability and for being a top rated skateboard brand.
If you have a great passion for the downhill ride as well as cruising and you are a beginner of longboarding, then ultimately, this board can satisfy your needs. It’s a versatile board as you can use it for cruising and downhill riding. The board is equipped with the perfect wheel size — not so big and not so small. It is big enough to give you a smooth ride but it is not too big to get wheel bite. Isn’t it cool? The 44 inches size of its wheels is perfect for comfortable cruising as well as riding downhill. It has some flex which will reduce the stress on your ankle and knees.

By raising £790,000, the Long Live Southbank[70] initiative managed in 2017 to curb the destruction of a forty years old spot in London due to urban planning, a salvaging operation whose effect extends beyond skateboarding. The presence of a designated skating area within this public space keeps the space under nearly constant watch and drives homeless people away, increasing the feeling of safety in and near the space.[71] The activity attracts artists such as photographers and film makers, as well as a significant number of tourists, which in turn drives economic activity in the neighborhood.[72]


Grip tape adds additional assurance for a rider's feet. It is made from a sheet of colored paper or fabric with adhesive on one side and a fine, sand paper surface on the other. Applied to the top surface of a skateboard, grip tape gives a person's feet an improved grip while maintaining stability for performing tricks. Skateboard trucks connect both the wheels and ball bearings to the deck and are directly attached to the deck themselves. They are usually constructed from aluminum alloy. The wheels are mounted to their axles via steel bearings. The wheels are made from polyurethane and available in a range of different shapes and sizes to suit most any skill level.

Before Zoo York, Supreme, and 5Boro, New York had SHUT. For a short while, SHUT ruled, but soon the business fell out and founder Rodney Smith left to start Zoo York with Eli Morgan Gesner (who drew the original SHUT logo), and Adam Schatz. SHUT went dormant while the three men grew Zoo York into a successful business, and when they sold it off to Ecko in 2006, SHUT was reborn. The brand's flagship store resides on New York City's Lower East Side, so you can go witness skateboard history in person any time you want.

What the fuck is Bro Style? That's what a lot of skate nerds found themselves wondering at the end of 2012. Bro Style crept onto the scene with a goofy guerrilla-style internet marketing campaign that involved little more than the thumbs up logo. Little by little, product started to trickle out—beanies, snapbacks, pocket tees, socks, and other odd ephemera—and a few video clips. Bro Style is still something of a mystery, but one thing is clear, it's not meant to be taken too seriously. And that is seriously important for the skate industry to remember.

Quality wheels won’t mean much if you don’t have nice bearings which allow the wheels to spin freely on the axle of the skateboard truck. A quality set of bearings will spin well right away and actually get even better once broken in a bit. If quality bearings get dirty, they can typically be taken apart and cleaned relatively easily. A good set of bearings typically runs between $10 - $16.
The Golden Dragon is a fantastic board for beginners, and it’s all in the wheels. The high-rebound polyurethane wheels are hand-cast and offer amazing grip as you ride, plus fantastic roll. The deck itself is just slightly longer than a standard skateboard, which offers a bit more stability for beginners, who might be worried about sliding or slipping off a shorter board. Additionally, this board features the All Powell-Peralta Ligament strap, an important safety feature that keeps the deck together if it should break. This helps prevent injury and provides a little more peace of mind for the rider.
×