It is safe to say that Zero’s identity as a skateboard brand was built primarily on its skate videos which began in (1997) with Thrill of It All, there followed Misled Youth (1999), Dying to Live (2002), New Blood (2005), Strange World (2009), Cold War (2013) and No Ca$h Value (2014) with each video upping the ante in terms of the levels of danger involved.
Let's be clear: Mike Carroll and Rick Howard are legends and modern skating wouldn't be shit without them. There. When the two good pals left Plan B to start their own brand in 1993, skateboard history was made. Girl and Chocolate are separate brands, but they act like two sides of the same family, and after 20 years making decks and apparel for skateboarders, the clan is stronger than ever.
Whilst early skateboarders generally rode barefoot, preferring direct foot-to-board contact, and some skaters continue to do so, one of the early leading trends associated with the sub-culture of skateboarding itself, was the sticky-soled slip-on skate shoe, most popularized by Sean Penn's skateboarding character from the film Fast Times at Ridgemont High. Because early skateboarders were actually surfers trying to emulate the sport of surfing, at the time when skateboards first came out on the market, many skateboarded barefoot. But skaters often lacked traction, which led to foot injuries. This necessitated the need for a shoe that was specifically designed and marketed for skateboarding, such as the Randy "720", manufactured by the Randolph Rubber Company, and Vans sneakers, which eventually became cultural iconic signifiers for skateboarders during the 1970s and '80s as skateboarding became more widespread.
It was a slow start for 3D, who had Alex Olson bail on them when they first started out before they could even get their first run of boards inside of shops, leaving the company at just two riders: Brian Anderson and Austyn Gillette. Now, due at least partially in part to Brian Anderson’s solidified status as a skateboarding legend, 3D has taken off and become an established brand that’s not taking itself too seriously, but still putting on for skateboarding. 3Ds first video offering, featuring amateur rider Tom Karangolov in a dreamy pink colorcast world, has even showed that they’re looking to shake things up in the stale footage side of skateboarding.
Grind King skateboard trucks are the best trucks available for grinding. The truck hangar is made from aluminum, making it softer and weaker, but better for grinding. This means you will have to replace them faster if you grind, but your grinds will be smoother and better. Grind King trucks do use special hex-head kingpins, so you will need a special tool to adjust them.
Covering multiple countries all over the world, Skatro is widely received as one of the top mini-cruiser suppliers that are in existence. Starting from a very small office and humble beginnings, Skatro brand was determined to provide excellent care and respect to their clients while maintaining a quality product that is both mechanically sound as well as financially viable.
As it eventually became more apparent that skateboarding had a particular identity with a style of shoe, other brands of shoe companies began to specifically design skate shoes for functionality and style to further enhance the experience and culture of skateboarding including such brands as; Converse, Nike, DC Shoes, Globe, Adidas, Zoo York and World Industries. Many professional skateboarders are designed a pro-model skate shoe, with their name on it, once they have received a skateboarding sponsorship after becoming notable skateboarders. Some shoe companies involved with skateboarding, like Sole Technology, an American footwear company that makes the Etnies skate shoe brand, further distinguish themselves in the market by collaborating with local cities to open public Skateparks, such as the etnies skatepark in Lake Forest, California.
Real Skateboards are also notable for the brand’s deep involvement in raising awareness and funds for charitable concerns related to the skateboard community across the globe with the brand supporting everything from DIY skatepark builds, to releasing bespoke Real boards for fallen members of the skateboarding community including releasing a board in memory of UK skate shop owner and stalwart of the British skate scene Steven ‘Bingo’ Binks back in 2011.