“We make 38 different proprietary shapes, and what is more important than the shape is the leverage that we design on each board. The mold we use, and where we drill on each mold is the magic. Do all popsicles ride the same? Of course not. We are a step beyond almost everyone with that because I am nerdy about how stuff rides and performs. This is what our riders skate and love, we aren’t trying to capture some demographic.
It is safe to say that Zero’s identity as a skateboard brand was built primarily on its skate videos which began in (1997) with Thrill of It All, there followed Misled Youth (1999), Dying to Live (2002), New Blood (2005), Strange World (2009), Cold War (2013) and No Ca$h Value (2014) with each video upping the ante in terms of the levels of danger involved.
Rodney Mullen and Marc Johnson originally formed Enjoi Skateboards, one of the most innovative skateboarding brands. With the help of other professional skateboarders, they created the infamous “A-Team”, a group of skateboarders representing Enjoi. They have seen many changes over the years and have said goodbye to many great members of the Enjoi team. However, the one consistent trait is that they have continued to stand behind their signature panda boards, which are unique to other skateboarding brands. This is an all-around good brand providing quality boards great for beginners, which makes them a great skateboarding brand.
Aside from keeping the more fashion-oriented side of skateboarding placated with ultrasoft crewnecks and clean 6 panel caps, Dime keeps the side of skating focused on actual footage and hijinks fed through their Instagram and Snapchat accounts (@dimemtl), where they post their day-to-day in Montreal doing what skateboarders do best: having fun with their friends.