Baker’s first company video proper ‘Baker 2G‘, featuring the original team of Mike Maldonado, Jeff Lenoce, Andrew Reynolds, Jeff Lenoce, Erik Ellington, Alex “Trainwreck” Gall, Knox Godoy, Bryan Herman, Terry Kennedy, Evan Hernandez, Jim Greco and Dustin Dollin was released in 2000, still featuring the distinctive elephant logo created by former Reynolds’ associate Jay Strickland, who went on to start up Bootleg skateboards.
“They built the industry before they built their business,” said Denike who became one of the early product testers as a 15-year-old when he was approached by Novak and Shuirman in a skateboard park. “It was just raw entrepreneurial spirit. They took it from a fad to an actual business and, as a group, decided they were going to focus on growing the industry. If they were good businessmen, they would get a piece of that pie.”
Originally referred to as sidewalk surfing, the birth of skateboarding dates back to the early 1940s and the use of wooden boxes with roller skates attached to their bottoms. While the board itself cannot necessarily be attributed to a single inventor of the time and was, instead, a spontaneous invention from multiple sources, the modern style of many of today's skateboards took form during the 1950s when California surfers were looking for a physical activity to keep them busy during times when the waves were flat. The first manufactured skateboards were ordered by a Los Angeles surf shop and were designed to be used by surf enthusiasts during their downtime. At the time, the shop owner set up an arrangement with the Chicago Roller Skate Company to produce sets of skate wheels, which the shop would then attach to square wooden boards.
These guys are unabashedly all about London and the party boy lifestyle. The self-aware attitude they carry themselves with shines in the corresponding product copy on their website—it’s contagious and makes you want a piece of it. Everyone from A$AP Rocky to Drake, and even seemingly out-of-touch Jay Z has been seen rocking the gear, and it’s understandable why. Palace’s design team, which includes Fergus Purcell of Marc Jacobs, have created an image that’s been exclusive and dope from its inception, and they’ve yet to break that streak. Who else could follow up a dope adidas collaboration with an excellent pair of penny loafers?
Girl’s next full-length video came in 2003 with the release of ‘Yeah Right‘ which introduced a crew of younger Girl riders including Paul Rodriguez and Jereme Rogers, along with announcing videographer Ty Evans addition to the Crailtap family. From 2002 onwards, Ty Evans had been the main driving force behind Crailtap’s video output as Spike Jonze’s Hollywood directorial career took off.
The ENJOI line of skateboards is made to professional standards, which means that not only are you getting a durable ride, but you’ll also get a skateboard made to handle a lot of situations. You can ride this board on the street, at the skate park, on trails, and more. These decks are made with a very consistent method that is ideal for trick riding, especially.
The wheelbase of a skateboard deck is the distance between the centers of the inner most truck mounting holes. This distance ranges between 13.5 to 16 inches and is generally proportional to the deck length on standard popsicle decks. Some specially shaped boards and cruiser decks have differing length/wheelbase ratios. Wheelbase can impact stability and turning radius, but the effect is often subtle and not a major concern for a beginner.
If you are a beginner, the best thing you can do before you buy a board is to ask yourself what kind of skateboarding you want to do. Do you want to go cruising around a mostly flat area for fun? A longboard may be the best choice for you. Are you interested in learning tricks and stunts? A double-kick skateboard may be the best option. A classic skateboard is perfect for the rider that isn’t really sure what they want just yet.
The board also boasts of its reasonably small size and lightweight nature, making it easy to control and ride. In addition, carrying it wherever you want to go is also much easier because of its lightness. It is flexible enough that it can accommodate the needs of different kinds of users, including cruisers, travelers, beginners, expert riders, and kids.