Peralta put together the Powell skate team under the Bones Brigade moniker, employed the services of photographer, artist and visionary C R Stecyk III and was the talent scout responsible for bringing skaters such as Tony Hawk, Rodney Mullen, Lance Mountain, Mike Vallely, Guy Mariano, Tommy Guerreo and inventor of the ollie Alan ‘Ollie’ Gelfand, (amongst many others) to the attention of the global skateboard community.

Next, you’ll need to look at the deck material. Decks are typically wooden or plastic, but they may also be made of materials like carbon and fiberglass. Plastic boards, like the pennyboard, are more affordable, and still very durable, but many adult riders find that they can look a bit like a child’s toy rather than a “real” skateboard. Wood is the most popular choice for most skateboards, although if you want to invest in the pricier fiberglass or carbon options, you’ll get a very good quality deck for your money.


I have a dream to hook up some of the world’s best skateboarders, and make everybody know and love this awesome sport! So, in the summer of 2017, I launched SkatesZone with little more than a dollar and want it to become an interesting place for all skaters where you can find a plenty of skateboards information, tips & tricks, instructions, and more.
The Golden Dragon 2 can also reach very high speeds thanks to the smooth ride skateboard wheels that have been incorporated into the design. Many people report this skateboard to hold up very well, even after several seasons and years of use. This makes them perfect skateboards for adults and kids that are looking to use the board very regularly for practice purposes.
In 1976, skateboarding was transformed by the invention of the ollie by Alan "Ollie" Gelfand. It remained largely a unique Florida trick until the summer of 1978, when Gelfand made his first visit to California. Gelfand and his revolutionary maneuvers caught the attention of the West Coast skaters and the media where it began to spread worldwide. The ollie was adapted to flat ground by Rodney Mullen in 1982. Mullen also invented the "Magic Flip," which was later renamed the kickflip, as well as many other tricks including, the 360 Kickflip, which is a 360 pop shove-it and a kickflip in the same motion. The flat ground ollie allowed skateboarders to perform tricks in mid-air without any more equipment than the skateboard itself, it has formed the basis of many street skating tricks. A recent development in the world of trick skating is the 1080, which was first ever landed by Tom Schaar in 2012.[73][74]
Huf has come a long way since its humble beginnings slinging the best sneakers and streetwear in San Francisco's Tenderloin District. Keith Hufnagel and his team quickly outgrew the boutique niche and have becomea full blown skate apparel and footwear brand. Today Huf has a stacked teamed (including low-key legends like Joey Pepper, who recently got a signature shoe), a wildly popular range of product (weed socks, anyone?), and some hefty celebrity co-signs.
Positiv decks are usually maple, but some are hard birch. They are made using the same laminating process and glue that Powell Peralta boards use. These decks have Positiv’s super slide treatment (SST), which is essentially a plastic lining that makes the board slide more easily. The stuff works, and wax becomes less necessary for slides with these boards.

You can get a lot of advice (and maybe too many opinions) from fellow skaters. Some of it might not be as informed or educated as a shop owner's (and some might be flat-out bad advice), but it should at least be sincere! If you don't have a local skate park, or are too uncomfortable to walk up to people and ask, you can also ask around on a skateboarding forum. People there will be more than happy to tell you what they think about deck brands.
It’s a beautifully designed affordable skateboard that provides an optimum ride for both amateurs and pro riders. Its high-rebound, hand-cast polyurethane wheels are built to deliver best roll and grip during an action. Its 7.625 inches wide and 31.625 inches long top board offers ample grip and stable ride for the beginners who are still learning to stand while riding without any fear of slipping off the board. Its colorful screen-printed bottom lets you ride in style. It is built to meet demanding specifications.
The logo is the powerful icon that represents the company's legacy, while graphic styles tend to ebb and flow. Just as skateboarding has evolved and changed over the decades, the skateboard logo has as well, for better and for worse. Picking out the top 50 logos in skateboarding isn't an easy task. Do you separate the logo from the company and base it on visual appeal? I think that's impossible given the nature of skating. Ultimately, these are logos from companies that built the landscape of skateboarding from the ground up. So you have to take into consideration the impact of the brand as well as the logo it represents. If a logo has personal importance to you, then that's all that matters. My list is only one opinion and forged from jumping into skateboarding in 1984.
Aside from keeping the more fashion-oriented side of skateboarding placated with ultrasoft crewnecks and clean 6 panel caps, Dime keeps the side of skating focused on actual footage and hijinks fed through their Instagram and Snapchat accounts (@dimemtl), where they post their day-to-day in Montreal doing what skateboarders do best: having fun with their friends.
Well, independent skateboard brands, like Birdhouse skateboards or Blind Skateboards are prevalent. The DIY factor over the various skateboarding brands of course, acquires attention for the beginners in skating. But, for intermediate and expert level jumps, the names of best selling skateboard brands rule the market. Everyone considers the top 10 skateboard brands, but we have explained the top 12 skateboard brands for you. Why do we consider these top 12 skateboard brands? Well, our inclination lies in quality and efficiency. Whether, you belong to the beginner or expert level, whether you seek for the skateboard shoe brands or skateboard deck brands, we are here to assist you.
Plan B originated out of Irvine, CA and was initially created by skating pro Mike Ternasky. Unfortunately, Ternasky was involved in a car accident in 1994 and didn’t make it. The Plan B team and the boards that have emerged as his legacy to become a top skateboarding brand. Though the Plan B team had to take some time off, so as to mourn and regroup, they have returned with a vengeance and have become known as one of the top skateboarding brands. We like Plan B because of the customizable element they bring to the skateboard market and their flexible decks that stand out above other skateboarding companies.
Navigator is a newer truck company and may be hard to find (the Navigator site has a store locator that should help). I've listed them here because they have some unique features on their trucks. For example, they have a special addition beneath the baseplate that holds the kingpin in place so bushings can be replaced without taking the trucks off of the skateboard. Also, Navigator is the only truck company that pins their axles, so they can guarantee their axles will NEVER slip! The Navigator site lists many other features - take a look and see what you think.

If you're in the market for a skateboard for your child, there are some general points to keep in mind: A complete skateboard is one that comes fully built, size doesn't matter, and as with all things you buy, you get what you pay for. Conventional wisdom says to go with a good-quality board that will last longer and is safer. Here are some good choices to check out.
Flip Skateboards is a high-level skateboards company that moved from the UK to California to take advantage of the American skateboarding industry. It was launched in 1991 by Jeremy Fox and by professional skateboarder Geoff Rowley, both of whom are from the UK. They both knew that to achieve the highest levels as a skateboarding company it was important to gain the recognition one can only get in the U.S. Furthermore, in 2017, Flip partnered with the European skateboard production and distribution company HLC. The decks of Flip Skateboards are made from 7-ply maple. Customers can enjoy the standard decks as well as the P2 models which are made with an oval-shaped fiber reinforcement panel which makes them extra durable. Psychedelic designs adorned many of the Flip skateboards as well as other designs. The Flip team has 15 professional skateboarders, including names such as Tom Penny, David Gonzalez, and Luan Oliveira.
Lewis Marnell became Almost’s first fully-fledged amateur, an addition announced in a bonus section of Almost’s ground-breaking mini ramp video ‘Almost Cheese and Crackers‘ from (2006) that focused upon Chris Haslam and Daewon Song’s pushing of the boundaries of mini ramp skating and has subsequently been credited with ushering in a new wave of technical transition skating in its wake.

As with all penny boards, the Fade has a waffletop on the deck so that you have plenty of grip and stability as you ride. The plastic material of these boards is durable enough to withstand being run over, and the trucks and wheels are of similar high quality. This board is not made for the beginner that wants to skate downhill or do a lot of speedy skating – the short length makes it dangerous for that. But if you’re just interested in commuting and want something portable, this is a great choice.

A cruiser board is just that, a board that’s ideal for cruising across town. Cruiser boards have kicktails and are usually about the same size as “popsicle” decks, but with more variety in shapes. Cruisers are ideal for getting around because they are lighter and more nimble than larger longboards, allowing you to bob and weave through urban obstacles. Uniquely shaped cruiser decks have also become popular for transition skating because they add style and flavor without having a strong affect on the way the board skates.


There is one question that one or another might have had in mind before: What is the best skateboard deck brand? Unfortunately, we don’t have a satisfying answer. But we did our very best and moved mountains by coming up with a very complex formula that takes sold decks, brand shop visits, search queries and lots of other fripperies into consideration to display a list of your favourite skateboard brands of 2017.
Radiate Ride Good Skateboards are made of 7-ply maple construction with epoxy resin glue. It features 356A heat-treated cast aluminum high performance 5.0 trucks with grade 8 kingpins and axles. The super high rebound 99A PU wheels with grooved running surface provide better traction and abrasion resistance. The Abec 5 high precision speed bearings offer precision performance and a smooth ride. It has an 80 grit durable color matched grip tape with transparency. It is completely assembled and ready to go. This product has a 4.3 rating on Amazon.
Moreover, we love how this cruiser skateboard is a beautiful concave shape with stunning graphics. We love its 7 ply deck with its 65mm Road Rider 78a wheels that are perfect for a quick ride out of your door. Its cruiser shape is excellent for pulling off tricks and also downhill riding.  It has one of the best trucks around bullet B137 blue and white trucks and also comes with grip tape, Sand spray grip; measures 27.7 x 8.8 inches.
Ridge Skateboards For Beginners are a UK Brand and have taken over Europe. Now it is available in the U.S.A. exclusively through Amazon. The Deck measures 27″ long x 7.5″ wide (69cm x 19cm). It features 4″ wide high-performance trucks with 87A super soft yellow bushings. It is made of high quality secret plastic formula. It has a rating of 4.8 on Amazon.
If you decide that you don’t want to spend the money for a pro-quality complete, then this is your best bet for a completely blank skateboard.  You’re just not going to find anything else with similar quality anywhere near this price range.  This blank skateboard is an even 8″ with 9 layers of plywood in the deck.  This makes it ideal for any beginner especially adults or children with large feet.  A great option for someone on a budget or if you want to try a no-frills quality skateboard setup, before deciding if you want to invest further on a pro-style skateboard.
Sizing plays an important role in the performance of any deck. A large majority range in size from 7.75" to 8.5" in width. These will provide a great platform for shredding any obstacle and will excel in street and skatepark environments alike. For those who prefer a smaller board, decks are offered down to 7.5" in width- benefiting people with smaller feet or the technical skater. Conversely, those looking for a wider board will enjoy our selection ranging up to 8.9" wide. Larger decks will accommodate those with very large feet, as well as offer an amazing experience for cruising and shredding large ramps and transitions.
Skateboard decks width is probably one of the most important factors to consider when buying a deck.  Decks typically range from 7.25-8.5″.  7.5″,7.75″, and 8.0″ tend to be the standard widths if most decks and the general rule is that the bigger your feet are the wider the deck you should get.  Thinner decks are slightly easier to flip, however they are harder to land on due to the decreased surface area.  This is a tradeoff you have to consider, but the typical rule of thumb for younger guys is that you get wider decks the more advanced and larger you get.  Street skaters typically also like smaller decks as they are easier to navigate and carry around in crowded cities and areas.
The logos you grow up with always mean more to you than the ones that came before or after. I'm not even going to suggest that I can be unbiased about something that means so much to me; but I also like to think that as a skater who has worked within the industry as an artist and a skate rat that grew up in the Midwest, I can separate my love of the activity from my personal feelings about the industry and companies. These are important logos for many reasons. Some are more powerful and meaningful than others but what I'm addressing are icons that have come to represent skateboarding in a lot of ways... succinctly and graphically.
It's too cold and dark to skate in Sweden for about six months out of the year. That must be when brand mastermind/artist Pontus Alv schemes on the global takeover he's been orchestrating for Polar. Not only are the brand's hats, tees, and hoodies some of the most coveted gear in the skate universe, the Polar team travels the globe hosting events, filming video clips, and getting people hyped on vigilante-style street skating. Look for Polar to come to your hood and build awesome, illegal concrete skate obstacles under a bridge, then bounce like gnarly, European skate tooth fairies. Good luck finding a tee or hat at this point—hype has made to goods rare, but let's hope as the excitement grows Mr. Alv will expand his distro.

Founder Richard Novak is also widely credited as creating the skateboard industry as we know it today by establishing skateboarding as a separate culture and business by wrestling the sport away from the control of the roller-skating industry in the early 1970’s and promoting it through sponsoring events, supporting the nascent skateboard magazine culture, pioneering technologies within skateboard, truck and wheel construction and establishing the edgy cultural identity of skateboarding from the very beginning.
Skateboarding is an action sport which involves riding and performing tricks using a skateboard, as well as a recreational activity, an art form, a entertainment industry job, and a method of transportation.[1] Skateboarding has been shaped and influenced by many skateboarders throughout the years. A 2009 report found that the skateboarding market is worth an estimated $4.8 billion in annual revenue with 11.08 million active skateboarders in the world.[2] In 2016, it was announced that skateboarding will be represented at the 2020 Summer Olympics in Tokyo.[3]
Supreme may be something of an outlier in the skate industry where few brands have brick and mortar presence, and limited distribution is aproblem, not a strategy. Unlikely or not, Supreme kills it as a skate brand and as a brand in general. No other skate brand can claim the level of accomplishment that Supreme has achieved—nine retail stores around the world, collaborations with the biggest names in fashion and art, and a confounding secondary market of resellers and collectors. Supreme reigns supreme.
The skateboard has a solid and stiff mini-deck, which is around 22 inches and constructed out of 100% plastic material. Such deck is very lightweight. It is only four pounds but you have an assurance that it can handle up to 198 lbs. of weight. You will also fall in love with the board as it comes in 23 graphics and colors, so picking a favorite is much easier.
Similar to sandpaper, grip tape, or “grip” as it’s commonly referred to, is applied to the top of your deck for traction. Grip gives you the friction you need to perform tricks such as ollies and kickflips. Not all grip tape is the same however. Each brand's products perform differently, so you may want to experiment with different brands to get a feel for what you prefer.

“I think it’s just also like, people want to have fun. If you watch say those types of Street League type of skateboarders, who are super amazing skateboarders that can push these crazy tricks down rails and stairs, like switch tre down fifteen stairs or whatever trick they do — it’s amazing to see that level of skating, but if you are an average Joe living in a small town you’re just like, “I’m never going to be able to kickflip back noseblunt twenty-stair rails”. That’s always the biggest trick. If you ask me it’s like, “What videos do you really enjoy?” The videos that you can some how relate to. Like, “Hey, I could actually do some of these tricks.” You connect to it and you feel like you can picture yourself being a part of the whole thing. When people put out these amazing super stunt skateboarding videos, pushing it to the furthest level possible, that’s rad in one sense, but to me personally as a kid I could never in my wildest dreams believe that I could do that too. I respect it. I understand it. But does it make me want to go skate? No.”

If you want to do cruising and street style on the same board then you probably want a large board and larger wheels, as many have already commented. I think that an 8 inch board with at least 56 mm wheels will be best. I think that you should find a local shop to support and to talk to about gear. I would advise getting a shop deck, with Independent trucks (at the correct width for your board, which is one detail that a local shop should be able to help with) Bones street tech formula wheels (I like profiles 1 and, I think 5), and Bones Reds bearings (not super reds, super reds are not super).
Next, you’ll need to look at the deck material. Decks are typically wooden or plastic, but they may also be made of materials like carbon and fiberglass. Plastic boards, like the pennyboard, are more affordable, and still very durable, but many adult riders find that they can look a bit like a child’s toy rather than a “real” skateboard. Wood is the most popular choice for most skateboards, although if you want to invest in the pricier fiberglass or carbon options, you’ll get a very good quality deck for your money.
Founded by the original technical street skaters Daewon Song and Rodney Mullen, Almost Skateboards always pushes the envelope with fun, artistic cartoon graphics paired with high quality materials.  Almost was one of the first brands to implement carbon fiber layers to their decks in the “Impact” deck line to increase the deck’s life and better maintain its shape.

The magical thing about Supreme is that—despite what some may think—it actually caters to everyone. While they may not go out of their way to make you feel welcome, at its core, the brand is a legendary downtown skate institution, and there is no singular sensibility you can pin on Supreme. It's hip-hop and punk, menswear and streetwear. The unifying aspect is deep roots in skate, music, and art. Beyond that, anything goes.
Somehow, in the great effort to fight societal conformity, skateboarding always manages to create its own conformity. Trends in styles of skating and fashion come and go. A brand gets hot for a year or two because it's on trend, then it fades to make way for the next thing. Welcome Skateboards doesn't give a fuck about all that. Yes, they are a little weird. The graphics are vaguely Illuminati, and they can't seem to make a normal shaped deck, but that's just Welcome doing its own thing, and who wouldn't welcome that?

Krown has been producing skateboards since the late 1990s, which was the time when skateboards lived through a revival and became a popular hobby once again. Since then, Krown’s goal has been to create quality skateboards with budget prices. This has made Krown skateboards well sought after among beginners who want to try out extreme sports, and need a starting board. Even though Krown started out selling only skateboards, they have evolved to also sell longboards, pads, helmets and the alike over the years.
Despite what many young skaters may think, there is more to choosing a skateboard deck than the graphic on the bottom of the pro skater the deck company sponsors.  The best skateboard deck varies from person to person depending on external factors such as the rider’s weight, skate style, shoe size, and budget.  Person preferences can also impact the decision.  For example, you may want to support your favorite pro skateboarder, so you buy their pro deck.
The Landwalker 22″ Complete Skateboard has a sturdy 7 layer Canadian maple deck. It’s best for downhill, U table and slider because of its enormous stability. This board is best for teens and adults. It comes with Abec 7″ Bearings, PU wheels, Black Grip Tape, and hardware. It measures 79 x 20 x 10 cm. This board is an awesome gift for Christmas or Halloween.
Skateboarding has also become a major source of inspiration for high-end fashion brands, as they design their own interpretations of the skate culture and style from graphic T-shirts, five-panel hats, cropped, wide-leg pants, and skateboarding sneakers from the brands like Vans. But there’s no faking the original, and the brands that do it best are the ones that have a long-time heritage in the sport of the board, unlike the luxury labels simply trying to capitalize on the look.

It can be frustrating to choose the top skateboard brand for your needs with so many brands bubbling up in the market. How do you separate the top brands from the average ones? How does a customer know which skateboard brand will give them their money’s worth? Just to help you guys answer all those questions at one place, we came up the easiest solution.
Finally, consider the type of grip tape you'll want on the board. While function is important in this regard to give your feet ample support, there's nothing wrong with adding some bling to the board's surface either. Many skateboard retailers will offer you several choices of grip tape and board styles, so it's definitely important to ask a lot of questions.
Peralta put together the Powell skate team under the Bones Brigade moniker, employed the services of photographer, artist and visionary C R Stecyk III and was the talent scout responsible for bringing skaters such as Tony Hawk, Rodney Mullen, Lance Mountain, Mike Vallely, Guy Mariano, Tommy Guerreo and inventor of the ollie Alan ‘Ollie’ Gelfand, (amongst many others) to the attention of the global skateboard community.
This article is about regular street skateboards.  They are rounded on both ends and curved upwards.  Sometimes beginners are confused by longboards that are much larger and irregularly shaped or cruiser board that can be very small.  I just wanted to clarify this point, as this article is very helpful for choosing the best skateboard for beginners, but may provide incorrect or unimportant information if you are actually looking for longboards or cruisers.

The Landwalker 22″ Complete Skateboard has a sturdy 7 layer Canadian maple deck. It’s best for downhill, U table and slider because of its enormous stability. This board is best for teens and adults. It comes with Abec 7″ Bearings, PU wheels, Black Grip Tape, and hardware. It measures 79 x 20 x 10 cm. This board is an awesome gift for Christmas or Halloween.


The Quest can be considered as the best improving Longboard brand because in 2014 it was in the 4th position, whereas in 2018 it is in 2nd place. This is a good improvement for a Longboard brand in these competitive days! Even though it is now in 2nd place, it has a little gap with Sector 9. They mainly focused on the customer’s needs by collecting client opinions. They have been improving the size, quality, performance, speed, design, and color of their longboards.
Tensor trucks are the most highly engineered skateboard trucks on the market. Tensor trucks are like the Cadillac of trucks and have the brilliance of skateboarding legend / engineer Rodney Mullen as a driving force. Tensor trucks come in both standard and low designs, and should work excellently in most skateboarding situations. Sort of a perfect all-round well-built skateboarding truck.
The best criticism you could make about skateboarding in general right now is that it takes itself too seriously. Rightfully so. Skateboarders are often under attack, and what they do is illegal in most places. Skate culture is constantly being ripped off and bastardized. That's why it's so important to have a healthy sense of humor about it all, and that's why it's important that skateboarding has Roger.
101187 Killer Pads5boroABC Hat Co.AceAdidasAlien WorkshopAlltimersAlmostAltamontAndaleAnti-HeroArborAtlasBacon SkateboardsBakerBearBenny GoldBernBirdhouseBlack LabelBlindBlood OrangeBlood WizardBLVDBonesBones BearingsBrixtonBro StyleBronson Speed Co.BulletCaliberCanalChocolateChrystie NYCCloud RideClub MidniteColours CollectivConverseCortina Bearing Co.CreateCreatureCrupieDark SeasDarkroomDarkstarDB LongboardsDC ShoesDeath LensDeathwishDGKDial Tone Wheel Co.Diamond Supply CoDickiesDietaDivineDOGDont CareDooksDoom Sayers ClubDustersElementEmericaEnjoieSEtceteraEthikaEtniesEvisenFancy LadFKDFlipFootprint

WKND turned a successful web series on the popular skateboarding site The Berrics into a company that is truly nothing but homies having fun and making videos they think are funny. Some people might dismiss them as another flash in the pan brand started by a crew of guys with some extra cash, but those same people have probably never watched American WKND and realized these guys are no fluke.
The first skateboards started with wooden boxes, or boards, with roller skate wheels attached to the bottom. Crate scooters preceded skateboards, having a wooden crate attached to the nose (front of the board), which formed rudimentary handlebars.[6][7][8] The boxes turned into planks, similar to the skateboard decks of today.[9] An American WAC, Betty Magnuson, reported seeing French children in the Montmartre section of Paris riding on boards with roller skate wheels attached to them in late 1944.[10]

The logos you grow up with always mean more to you than the ones that came before or after. I'm not even going to suggest that I can be unbiased about something that means so much to me; but I also like to think that as a skater who has worked within the industry as an artist and a skate rat that grew up in the Midwest, I can separate my love of the activity from my personal feelings about the industry and companies. These are important logos for many reasons. Some are more powerful and meaningful than others but what I'm addressing are icons that have come to represent skateboarding in a lot of ways... succinctly and graphically.
7.12"7.25"7.3"7.5"7.56"7.62"7.7"7.75"7.8"7.81"7.87"7.875"7.88"7.9"8"8.02"8.06"8.1"8.12"8.125"8.13"8.18"8.19"8.2"8.25"8.27"8.28"8.28"8.3"8.31"8.32"8.35"8.37"8.375"8.38"8.4"8.44"8.45"8.47"8.5"8.55"8.6"8.62"8.63"8.67"8.68"8.7"8.75"8.8"8.87"8.88"8.9"8.948.989"9.05"9.1"9.12"9.13"9.16"9.18"9.2"9.25"9.265"9.3"9.31"9.32"9.37"9.375"9.38"9.4"9.42"9.5"9.56"9.57"9.6"9.62"9.625"9.739.75"9.78"9.8"9.81"9.849.85"9.87"9.875"9.89"9.9"9.97"9.9810"10.1"10.2"10.25"10.34"10.37"10.5"11.2"11.75"
Somehow, in the great effort to fight societal conformity, skateboarding always manages to create its own conformity. Trends in styles of skating and fashion come and go. A brand gets hot for a year or two because it's on trend, then it fades to make way for the next thing. Welcome Skateboards doesn't give a fuck about all that. Yes, they are a little weird. The graphics are vaguely Illuminati, and they can't seem to make a normal shaped deck, but that's just Welcome doing its own thing, and who wouldn't welcome that?
Bearings are very important if you want to keep rolling without pushing constantly, especially while street skating. They're typically rated with the ABEC (Annular Bearing Engineering Committee) scale. The ABEC scale only measures the precision of the bearing, not how well it rolls or how long it lasts. It's a common misconception that the ABEC scale refers to how fast the bearing rolls. Anything above 1 is precision and will perform fine for skateboarding, but it's recommended to go above a 3.

Since its inception in 1990, Alien Workshop has gone through a number of changes of ownership, first being bought by Burton Snowboards in February 2008, then purchased from Burton by original Alien Workshop rider and reality TV show star Rob Dyrdek in January 2012. Following Dyrdek’s purchase of the brand and its umbrella company DNA Distribution, (also incorporating Habitat skateboards, Habitat footwear and Reflex bearings), an announcement was made in October of 2013 that Dyrdek would remain as a minority shareholder of DNA Dist, with the majority of shares purchased by Pacific Vector Holdings, (also owners of No Fear clothing and Gatorz sunglasses).
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