WKND turned a successful web series on the popular skateboarding site The Berrics into a company that is truly nothing but homies having fun and making videos they think are funny. Some people might dismiss them as another flash in the pan brand started by a crew of guys with some extra cash, but those same people have probably never watched American WKND and realized these guys are no fluke.
As loosely defined as Bronze is, Peter Sidlauskus seems to be incapable of doing anything wrong in his marketing for the brand, endlessly putting out amazingly hilarious and gnarly New York based edits featuring a loose group of guys we can say make up their “team.” Bronze brings an aesthetic that falls somewhere between vaporwave and deepweb, and is always making gear that you can rock on the daily, from pink dad hats to coaches jackets. You might have even seen their flip of the Windows 98 logo on the backs of people like ASAP Nast.
Polar’s focus on its European roots and representing a type of skateboarding that everyone could relate to, plus Pontus’ masterful approach to video-making and product, created a groundswell of popularity for the brand which has retained its momentum. Mixing a heavy global team with an eclectic approach to soft goods, Polar is now viewed as one of the most influential brands in the skateboard industry as a whole.
The Quest can be considered as the best improving Longboard brand because in 2014 it was in the 4th position, whereas in 2018 it is in 2nd place. This is a good improvement for a Longboard brand in these competitive days! Even though it is now in 2nd place, it has a little gap with Sector 9. They mainly focused on the customer’s needs by collecting client opinions. They have been improving the size, quality, performance, speed, design, and color of their longboards.
The magical thing about Supreme is that—despite what some may think—it actually caters to everyone. While they may not go out of their way to make you feel welcome, at its core, the brand is a legendary downtown skate institution, and there is no singular sensibility you can pin on Supreme. It's hip-hop and punk, menswear and streetwear. The unifying aspect is deep roots in skate, music, and art. Beyond that, anything goes.
Independent has been making skateboarding trucks for over 25 years. Independent's Stage 9 truck series are quality made, lightweight and still durable. They also feature "Fast Action Independent Geometry," which means they are designed to react more quickly to your motions than other trucks. Independent trucks are usually on the wider side, but all sizes are available. Independent trucks are also guaranteed for life against manufacturer defects but should last forever anyway.
Choosing a skateboard deck is a great place to start when building a complete skateboard. Unless you have experience riding a shaped board - something a little more retro or unusual, we recommend you start with a popsicle shape. CCS carries over 60 different skateboard deck brands that sell this popular popsicle shape. If you have questions on what size you should ride or have any other questions about building a complete, we recommend you check out our Skateboard Buyer’s Guide. Here, you’ll find helpful how-to’s for choosing a skateboard decks, skateboard trucks, skateboard wheels, skateboard bearings, and skateboard components. This guide explains every part of a skateboard and helps you choose which sizes and styles to best suit your needs.
Mixing a clean and colourful graphical identity with tongue-in-cheek parodies of existing brand logos (most notably the now largely discontinued Starbucks homage), Skateboard Cafe have carved a niche within the flooded UK skateboard market largely based on their skater-owned status, the lack of conceit in their identity and a regular and well-received output of video content.
If you are completely new to skateboarding, consider taking a minute to read through the Skateboard Decks Section in our Buyer’s Guide will be helpful, but a good rule of thumb is: the bigger your feet, the wider your board should be. If you wear a size 9 and up, you can’t go wrong with buying an 8” board. Narrow boards are easier to flip while wider boards are more stable, but there are no hard and fast rules to skateboarding. The only way to really find out what you like is by trying new shapes, sizes, and brands. Brands like Welcome, Baker, Chocolate, Deathwish, and Element all have a wide variety of sizes, shapes, and graphics.