This brand gets its name from a slang term for strip club. One video was called “Chicken Bone Nowison,” and it opens with a scene of skater pummeling a security guard. Is that not awesome enough? If there is a company that embodies a more perfect IDGAF attitude in skateboarding, please let me know. For the homies, by the homies is their mantra, which is pretty cool with a team comprised of rippers like Theotis Beasley, Andrew Reynolds, Dustin Dollin, Jim Greco, Terry Kennedy, Lizard King… The list goes on.
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Manufacturers started to experiment with more exotic composites and metals, like fiberglass and aluminium, but the common skateboards were made of maple plywood. The skateboarders took advantage of the improved handling of their skateboards and started inventing new tricks. Skateboarders, most notably Ty Page, Bruce Logan, Bobby Piercy, Kevin Reed, and the Z-Boys started to skate the vertical walls of swimming pools that were left empty in the 1976 California drought. This started the "vert" trend in skateboarding. With increased control, vert skaters could skate faster and perform more dangerous tricks, such as slash grinds and frontside/backside airs. This caused liability concerns and increased insurance costs to skatepark owners, and the development (first by Norcon, then more successfully by Rector) of improved knee pads that had a hard sliding cap and strong strapping proved to be too-little-too-late. During this era, the "freestyle" movement in skateboarding began to splinter off and develop into a much more specialized discipline, characterized by the development of a wide assortment of flat-ground tricks.
Next, you’ll need to look at the deck material. Decks are typically wooden or plastic, but they may also be made of materials like carbon and fiberglass. Plastic boards, like the pennyboard, are more affordable, and still very durable, but many adult riders find that they can look a bit like a child’s toy rather than a “real” skateboard. Wood is the most popular choice for most skateboards, although if you want to invest in the pricier fiberglass or carbon options, you’ll get a very good quality deck for your money.
However, the deeper the concave is, the less stable the board will be for beginners. If you are still gaining confidence on a skateboard, it is best to start with something less dramatic. A longboard is often completely flat, or nearly so, and that makes it better for cruising on a very stable surface. This is a great choice for riders who aren’t necessarily interested in learning tricks.

They have continued to ride that wave over the past year, continuously putting out great edits, following cherry up with Sickness, Red Devil, Joyride, and Swoosh, all in collaboration with cherry’s filmer Bill Strobeck. We all know they will never fall off when it comes to putting out fire gear every new season and drop, but to keep it coming with actual great footage is another story, and is definitely making skateboarding better today.
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