Skateboarder owned and operated is Magenta's mantra. “No middle-man or business-person involved,” it says on the brand's site, so you know what you're getting from this French brand is pure, uncut skate to the core. All of the art direction and graphics are done by co-founder and team rider Soy Panday, who has developed a unique artistic perspective for Magenta. You'll likely to see numerous skaters kicking around on Magenta boards in NYC these days, and with a strong offering of T-shirts, coaches jackets, caps, and a funny boxer short collab with Lousy Livin, there is plenty to appreciate.
It's too cold and dark to skate in Sweden for about six months out of the year. That must be when brand mastermind/artist Pontus Alv schemes on the global takeover he's been orchestrating for Polar. Not only are the brand's hats, tees, and hoodies some of the most coveted gear in the skate universe, the Polar team travels the globe hosting events, filming video clips, and getting people hyped on vigilante-style street skating. Look for Polar to come to your hood and build awesome, illegal concrete skate obstacles under a bridge, then bounce like gnarly, European skate tooth fairies. Good luck finding a tee or hat at this point—hype has made to goods rare, but let's hope as the excitement grows Mr. Alv will expand his distro.
Started by a group of guys who decided to stick together after the fall of Alien Workshop, Quasi skateboards presses boards and prints shirts featuring psychedelic art for the year 2015, offering something different than most board brands today. Backed by a team boasting hometown heroes and certified style gawds, Quasi is a board company everybody wanted that nobody had made yet.
Mini Cruisers have exploded in popularity in recent years. These short and skinny boards may not have the versatility of a standard skateboard, allowing for a full range of tricks and travel, but they are ideal for urban and college living where space for storage and riding are both minimal. If you want to ride a mini-cruiser, but you hate the plastic decks or you want to build your own, check out the Bamboo Skateboard mini cruiser deck.
By raising £790,000, the Long Live Southbank initiative managed in 2017 to curb the destruction of a forty years old spot in London due to urban planning, a salvaging operation whose effect extends beyond skateboarding. The presence of a designated skating area within this public space keeps the space under nearly constant watch and drives homeless people away, increasing the feeling of safety in and near the space. The activity attracts artists such as photographers and film makers, as well as a significant number of tourists, which in turn drives economic activity in the neighborhood.
Santa Cruz’s earliest videos Wheels of Fire (1987), Streets on Fire (1989), Speed Freaks (1989) A Reason for Living (1990) and Risk It (1990) are viewed today as paradigm-shifting releases which promoted interest in skateboarding globally by giving a platform to every kind of skateboarding that existed, from street and vert skating, through to the more niche genres such as slalom, downhill and freestyle, whilst at the same time retaining the aesthetic of skateboarding’s subcultural position in society.
As the name implies, a complete skateboard contains all the parts listed above, but in an already assembled ready-to-ride skateboard. The advantage to buying a complete is it completely eliminates the research and guesswork of buying each product individually and ensures that the skateboard is assembled correctly and safely. This is the approach I used when buying a skateboard for my nephew and what I recommend for people buying a skateboard as a gift or as their very first skateboard for themselves.
The magical thing about Supreme is that—despite what some may think—it actually caters to everyone. While they may not go out of their way to make you feel welcome, at its core, the brand is a legendary downtown skate institution, and there is no singular sensibility you can pin on Supreme. It's hip-hop and punk, menswear and streetwear. The unifying aspect is deep roots in skate, music, and art. Beyond that, anything goes.
In the skateboarding world, there is considerable shuffling of the famous top brands as not many of them manage to stay in the spotlight for long. This continuous reshuffling paves way for new skateboard brands to come into the spotlight. However, it is important to note that no two brands are the same and comparing them is difficult but the following list has been created by extensive research of the saturated skateboard market and features the best skateboard brands out there that you must give a try.