Theories of Atlantis is a brand that truly defies categorization. Josh Stewart’s brain child has gone through more phases than most companies, first being a means for him to put out his own series of Static videos featuring New York skaters, to now being a full blown distribution house for smaller boutique skateboarding brands featured on this list. Josh also puts out a line of soft goods with the turn of every season, playing off conspiracy theory style graphics and imagery on staple items like zip hoodies and long sleeves.
Mixing a clean and colourful graphical identity with tongue-in-cheek parodies of existing brand logos (most notably the now largely discontinued Starbucks homage), Skateboard Cafe have carved a niche within the flooded UK skateboard market largely based on their skater-owned status, the lack of conceit in their identity and a regular and well-received output of video content.
As the name implies, a complete skateboard contains all the parts listed above, but in an already assembled ready-to-ride skateboard.  The advantage to buying a complete is it completely eliminates the research and guesswork of buying each product individually and ensures that the skateboard is assembled correctly and safely.  This is the approach I used when buying a skateboard for my nephew and what I recommend for people buying a skateboard as a gift or as their very first skateboard for themselves.
When you’re at the skate park or in a freestyle environment at a parking lot or structure, you want to have the most stability possible. You wouldn’t want your trucks cracking or a ball bearing spewing out during the landing of a nice front style 360 flip. If you’re in school, then choosing a skateboard brand for college while you’re away will be extremely easy given that this board is so very cheap and durable.
The magical thing about Supreme is that—despite what some may think—it actually caters to everyone. While they may not go out of their way to make you feel welcome, at its core, the brand is a legendary downtown skate institution, and there is no singular sensibility you can pin on Supreme. It's hip-hop and punk, menswear and streetwear. The unifying aspect is deep roots in skate, music, and art. Beyond that, anything goes.
Skateboarders from all over know Santa Cruz Skateboards for its “Screaming Hand” logo, designed by legendary artist Jim Phillips, and the monstrous artwork displayed on the decks, including series styles such as their Star Wars and Marvel series. Founded in 1973 and distributed by NHS, Inc., the California based brand is the oldest continuous skateboard company in the world. Santa Cruz boards are made from 100% North American maple and they offer complete skateboards, decks, and cruiser boards. The Santa Cruz Skateboards team consists of 16 professional skateboarders including names such as Blake Johnson, Dylan Williams, Emmanuel Guzman, and Eric Dressen.

The first skateboards started with wooden boxes, or boards, with roller skate wheels attached to the bottom. Crate scooters preceded skateboards, having a wooden crate attached to the nose (front of the board), which formed rudimentary handlebars.[6][7][8] The boxes turned into planks, similar to the skateboard decks of today.[9] An American WAC, Betty Magnuson, reported seeing French children in the Montmartre section of Paris riding on boards with roller skate wheels attached to them in late 1944.[10]


Stacy Peralta and George Powell rekindled their business relationship in 2010 and have since been extremely successful once more, particularly through the re-release of many of their classic legacy skateboards, assisted by the return of the legendary graphic artist Vernon Courtlandt Johnson (aka VCJ) who was responsible for creating many of the brand’s most iconic board graphics.
Skateboarding has become a very popular means of transport over the years. Skateboards are great, no matter if you’re a student looking for a product to help you get around, a mother of two or just a skateboarding enthusiast. Getting around can be tricky, especially if your city is packed with traffic and fumes, and you don’t want to add to the problem. If you don’t mind cruising on the side of a pavement or a relatively clean road, skateboards can be a great way to have some fun and experience a new hobby.
It is safe to say that Zero’s identity as a skateboard brand was built primarily on its skate videos which began in (1997) with Thrill of It All, there followed Misled Youth (1999), Dying to Live (2002), New Blood (2005), Strange World (2009), Cold War (2013) and No Ca$h Value (2014) with each video upping the ante in terms of the levels of danger involved.
It is safe to say that Zero’s identity as a skateboard brand was built primarily on its skate videos which began in (1997) with Thrill of It All, there followed Misled Youth (1999), Dying to Live (2002), New Blood (2005), Strange World (2009), Cold War (2013) and No Ca$h Value (2014) with each video upping the ante in terms of the levels of danger involved.
Also called Standard Kingpin Trucks, these trucks will mount to any standard or cruiser deck. They are the most versatile type of trucks and can be used for any type of skateboarding. There are many brands and various features to consider, including truck height, weight and replaceable components. Trucks are easily adjustable and allow you to loosen or tighten the board's responsiveness. For more information on trucks, check out our Skateboard Trucks Guide.
After riding Powell decks for many years, I was given the opportunity by Michael Furukawa at Skate One Corp. to create my own board brand. This was an honor but I needed a co-pilot for this mission to happen. I asked Mimi Knoop if she would join forces with me and this was the beginning of an all girls skate brand that we called hoopla skateboards.

By raising £790,000, the Long Live Southbank[70] initiative managed in 2017 to curb the destruction of a forty years old spot in London due to urban planning, a salvaging operation whose effect extends beyond skateboarding. The presence of a designated skating area within this public space keeps the space under nearly constant watch and drives homeless people away, increasing the feeling of safety in and near the space.[71] The activity attracts artists such as photographers and film makers, as well as a significant number of tourists, which in turn drives economic activity in the neighborhood.[72]
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