Founded in 2008 in Pennsylvania, Punisher’s goal has been to make graphically pleasing skateboards that have designs that resonate with the rider on a deeper level. Each artist is handpicked by Punisher to design an original, unique image that is then incorporated into the skateboard. The fantastic graphic designs combined with the quality of the skateboard itself make for a very personalized riding experience.
Manufacturers started to experiment with more exotic composites and metals, like fiberglass and aluminium, but the common skateboards were made of maple plywood. The skateboarders took advantage of the improved handling of their skateboards and started inventing new tricks. Skateboarders, most notably Ty Page, Bruce Logan, Bobby Piercy, Kevin Reed, and the Z-Boys started to skate the vertical walls of swimming pools that were left empty in the 1976 California drought. This started the "vert" trend in skateboarding. With increased control, vert skaters could skate faster and perform more dangerous tricks, such as slash grinds and frontside/backside airs. This caused liability concerns and increased insurance costs to skatepark owners, and the development (first by Norcon, then more successfully by Rector) of improved knee pads that had a hard sliding cap and strong strapping proved to be too-little-too-late. During this era, the "freestyle" movement in skateboarding began to splinter off and develop into a much more specialized discipline, characterized by the development of a wide assortment of flat-ground tricks.
The criteria used to select the brands featured varies – some are included due to their commitment to technological innovation and for their efforts to improve the products they offer through experimentation, others are included for what they offer in terms of cultural depth and for their contributions to skateboarding culture as a whole, whether that be through graphics, video output or simple attitude.
By 2001 skateboarding had gained so much popularity that more people under the age of 18 rode skateboards (10.6 million) than played baseball (8.2 million), although traditional organized team sports still dominated youth programs overall. Skateboarding and skateparks began to be viewed and used in a variety of new ways to complement academic lessons in schools, including new non-traditional physical education skateboarding programs, like Skatepass and Skateistan, to encourage youth to have better attendance, self-discipline and confidence. This was also based on the healthy physical opportunities skateboarding was understood to bring participants for muscle & bone strengthening and balance, as well as the positive impacts it can have on youth in teaching them mutual respect, social networking, artistic expression and an appreciation of the environment.
Decks come in a variety of shapes and sizes. You can choose a mini-board, a cruiser, a drop-through, or a standard deck for your favorite set of wheels and hardware. Widths range too from a few inches with a 22-inch board to the wide size of a true cruiser. Some decks are flat as possible while others are significantly concave for optimized turning. You can buy a deck with artwork and grip tape already attached for a quick install or you can get a bare-bones wooden deck to truly customize.