Element has also diversified their business model with ventures into retail with Element stores across the globe, advocate programs supporting artists such as Thomas Campbell and Fred ‘French Fred’ Mortagne, Women’s fashion through the Element Women’s range and the most cohesive approach to supporting European skateboarding of any brand in the industry through their dedicated European team.
There’s no way have never seen a Palace logo at this point, and if you haven’t that’s cause you shleep, bruh. Palace is one of the best out there doing the whole “high fashion or skate brand?” thing, and they hold a unique place on this list for being one of the few brands not based and started in the U.S. The Palace Wayward Boys Choir, like many before them, turned their group of friends into a successful crew of respected pros, who you will never see on Fox Sports 1 skating in a multi-million dollar contest.
You might have seen people talking about cruising styles and board drills but don’t find the talk attractive because you are not a skateboarder. This game gives you a lot of stuff to talk about with your friends and family relatives who skate as well. In fact, when you will get old, you will love to contribute to the pro conversations about skateboarding styles and maneuvers. It’s all about the ride and talks!
You know how people say shit like: Ernest Hemingway is “a writer's writer” and it's not really clear what that means, but you sort of get it? Well Anti-Hero is a skater's skate brand. Founded by underground hero pro skater Julien Stranger, Anti-Hero is a direct expression of his attitude towards the skate industry, which is basically that skateboarding is life and fuck everything else. Anti-hero has a reputation for being one of the gnarliest skate brands around, thanks in part to their team of heavies which includes John Cardiel, Tony Trujillo, and Chris Pfanner.