Real’s video output continued with Kicked out of Everywhere (1999), Real to Reel (2001) and Seeing Double (2002). Following these full-length releases Real adopted a different approach to video making with a number of shorter tour-based and remix video releases which chimed with the shorter attention spans of the Internet generation – these include titles such as Real ‘Remix Project V1.1 (2007) and Real ‘From the Vaults V.1 (2007).
In 2003 Go Skateboarding Day was founded in southern California by the International Association of Skateboard Companies to promote skateboarding throughout the world. It is celebrated annually on June 21 "to define skateboarding as the rebellious, creative celebration of independence it continues to be." According to market research firm American Sports Data the number of skateboarders worldwide increased by more than 60 percent between 1999 and 2002—from 7.8 million to 12.5 million.
I'm 31 years old and just started skateboarding for the first time I bought a creature because of the p2 kevlar veneer they throw in before the final veneer goes on plus the nose is a little less tapered then the tail making it slightly bigger but the pop I get or the spring is nutty you can feel the board torgue up power in the tail just before you launch very happy with my puchase salvatore rochester ny
One European brand steady killing the game is France’s own Magenta. What Palace is for London, Magenta is for Paris, representing what it means to make do with skating in a place where you will literally get kicked out of everywhere just for riding on your board. With a recent collaboration with adidas, Magenta has shown they can turn their niche image into something with mass appeal, so long as the world will pay attention. Skateboarders already know the brand for their quick-footed style of skating and their unique illustration style, but they should know Magenta for their conscious effort to make sure we all are enjoying the pleasure and the freedom skateboarding brings.
Founded by English freestyle skater, engineer and skateboarding entrepreneur Jeremy Fox in 1987 (Fox is also reputed to be the first person to import skateboard specific footwear ‘Pro-Keds’ into the UK) Deathbox in its heyday was one of only a handful of European brands that ever controlled enough market share to be a significant player in the skateboard industry.
As with all penny boards, the Fade has a waffletop on the deck so that you have plenty of grip and stability as you ride. The plastic material of these boards is durable enough to withstand being run over, and the trucks and wheels are of similar high quality. This board is not made for the beginner that wants to skate downhill or do a lot of speedy skating – the short length makes it dangerous for that. But if you’re just interested in commuting and want something portable, this is a great choice.
Skateboards just aren’t what they used to be, and that doesn’t make Jim Greco, Baker and Deathwish OG, happy whatsoever. Greco started the company last year as an effort to bring back skateboard manufacturing to the USA from overseas in China, using the traditional silk screen ink transfer and hand shaping methods from the early days of skateboarding.
Element has also diversified their business model with ventures into retail with Element stores across the globe, advocate programs supporting artists such as Thomas Campbell and Fred ‘French Fred’ Mortagne, Women’s fashion through the Element Women’s range and the most cohesive approach to supporting European skateboarding of any brand in the industry through their dedicated European team.
Launched in 1991 by professional skateboarder Mike Ternasky who was killed in a car accident in 1994, Plan B Skateboards was renewed in 2005 by professional skateboarders Danny Way and Colin McKay. The top Skateboards brand, recognized by its unique logo, offers customization, but it also produces skateboards that come already assembled and ready for immediate action with everything a skateboarder needs including the deck, wheels, trucks, and bearings. The decks are made with a durable and thick seven-ply maple. They are also designed for you to make them uniquely yours with cool graphics that reveal your personality. In addition to the decks, Plan B also produces wheels, toolkits, and the kind of hip clothing that every skateboarder wants to be seen wearing. In addition to Way and McKay, the Plan B team consists of pro skateboarders PJ Ladd, Chris Cole, Pat Duffy, Ryan Sheckler, Torey Pudwill, Leticia Bufoni, Chris Joslin, Felipe Gustavo and Sean Sheffey.
In the ever-volatile skateboarding industry, brands come and go, then come back again, only to go out once more, and eventually make room for the next person who is really in tune with what skateboarding is today. While no two brands can really be compared, the true signifier of their importance in skateboarding is how they can make a difference in the culture and bring something new to the table that hasn’t been done before. Every single brand on this list has been a part of something unique that has made us pay attention to them above all the others out there doing it in this saturated market.
The growth of the sport during this period can also be seen in sales figures for Makaha, which quoted $10 million worth of board sales between 1963 and 1965 (Weyland, 2002:28). By 1966 a variety of sources began to claim that skateboarding was dangerous, resulting in shops being reluctant to sell them, and parents being reluctant to buy them. In 1966 sales had dropped significantly (ibid) and Skateboarder Magazine had stopped publication. The popularity of skateboarding dropped and remained low until the early 1970s.
Founded in 2008 in Pennsylvania, Punisher’s goal has been to make graphically pleasing skateboards that have designs that resonate with the rider on a deeper level. Each artist is handpicked by Punisher to design an original, unique image that is then incorporated into the skateboard. The fantastic graphic designs combined with the quality of the skateboard itself make for a very personalized riding experience.
The Golden Dragon is a fantastic board for beginners, and it’s all in the wheels. The high-rebound polyurethane wheels are hand-cast and offer amazing grip as you ride, plus fantastic roll. The deck itself is just slightly longer than a standard skateboard, which offers a bit more stability for beginners, who might be worried about sliding or slipping off a shorter board. Additionally, this board features the All Powell-Peralta Ligament strap, an important safety feature that keeps the deck together if it should break. This helps prevent injury and provides a little more peace of mind for the rider.