Make no mistake, not all European skate brands are provincial microcosms. Cliché has one of the most stacked teams in the industry, including the Australian master of pop Andrew Brophy and manual wizard Joey Brezinski. But the real star of the squad is Frenchman Lucas Puig, who has a stellar signature shoe for adidas, and an upcoming line of caps called Hélas that you will undoubtedly be hearing more about in the near future. Team aside, thanks to strong art direction, a prolific video program, and a highly covetable product offering that includes a dope collab with NYC mainstay DQM, Cliché is très ill.
Girl Skateboards is the foundation of all the other brands under the Crailtap umbrella (Royal Trucks, Chocolate Skateboards, Lakai footwear etc) and was established by Mike Carroll and Rick Howard during a mass exodus of pro skaters from Steve Rocco’s brands (Plan B, Blind, 101, World Industries) reputably inspired after arguments of wheel sales royalties.
In 1975 skateboarding had risen back in popularity enough to have one of the largest skateboarding competitions since the 1960s, the Del Mar National Championships, which is said to have had up to 500 competitors. The competition lasted two days and was sponsored by Bahne Skateboards & Cadillac Wheels. While the main event was won by freestyle spinning skate legend Russ Howell, a local skate team from Santa Monica, California, the Zephyr team, ushered in a new era of surfer style skateboarding during the competition that would have a lasting impact on skateboarding's history. With a team of 12, including skating legends such as Jay Adams, Tony Alva, Peggy Oki & Stacy Peralta, they brought a new progressive style of skateboarding to the event, based on the style of Hawaiian surfers Larry Bertlemann, Buttons Kaluhiokalani and Mark Liddell. Craig Stecyk, a photo journalist for Skateboarder Magazine, wrote about and photographed the team, along with Glen E. Friedman, and shortly afterwards ran a series on the team called the Dogtown articles, which eventually immortalized the Zephyr skateboard team. The team became known as the Z-Boys and would go on to become one of the most influential teams in skateboarding's history.
Phantom 2 trucks have a low profile, are lightweight and have a nice smooth edge for grinding. They also just look nice. The thing that sets Phantom trucks (both regular Phantoms and Phantom 2s) are their built in shock pads. Phantom calls it an "Impact Dispersion System," a 1.5 mm rubber shock pad built onto the bottom of the trucks. Shock pads help reduce stress from the trucks to the board.
Skateboarders like things that aren't skateboarding, too, you know. Camping, fishing, motorcycles… Uh, skateboarding? Crap. Whatever. Pro skater Adrian Lopez founded Loser machine and the Dark Seas Division as a way to explore other facets of the culture through cool clothing. Loser Machine is a complete collection that goes far beyond that typical tees, jeans, and hats formula that many skate apparel brands rely on—leather motorcycle gloves, denim vests, and floral print button-downs are all evidence that this is a well-conceived project from a skater with good taste.
You guys still hype the brand from southern Germany which is why EMillion took their place in our top skateboard decks ranking again this year. Next to the brand, EMillion & skatedeluxe team rider Ben Dillinger proves that skateboarding is no stranger to our latitudes. EMillion skateboard decks are available at skatedeluxe from 49.99 EUR | 40.00 GBP.
It can be frustrating to choose the top skateboard brand for your needs with so many brands bubbling up in the market. How do you separate the top brands from the average ones? How does a customer know which skateboard brand will give them their money’s worth? Just to help you guys answer all those questions at one place, we came up the easiest solution.
Manufacturers started to experiment with more exotic composites and metals, like fiberglass and aluminium, but the common skateboards were made of maple plywood. The skateboarders took advantage of the improved handling of their skateboards and started inventing new tricks. Skateboarders, most notably Ty Page, Bruce Logan, Bobby Piercy, Kevin Reed, and the Z-Boys started to skate the vertical walls of swimming pools that were left empty in the 1976 California drought. This started the "vert" trend in skateboarding. With increased control, vert skaters could skate faster and perform more dangerous tricks, such as slash grinds and frontside/backside airs. This caused liability concerns and increased insurance costs to skatepark owners, and the development (first by Norcon, then more successfully by Rector) of improved knee pads that had a hard sliding cap and strong strapping proved to be too-little-too-late. During this era, the "freestyle" movement in skateboarding began to splinter off and develop into a much more specialized discipline, characterized by the development of a wide assortment of flat-ground tricks.
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Even if the Rodriguez ‘One Way’ deck from Primitive suggests otherwise, there is only one direction for P-Rod: up! This is not only proved by the rocket launch of his brand into the top 16 at skatedeluxe but also by himself while being on board. Besides, neat graphics, high-quality materials and the perfect concave should convince you as well. Your new primitive deck costs 74.99 € | 60.00 GBP!
We would also like to point out one amazing detail about Plan B that makes it stand out from the other top skateboard brands, the deck technology that it uses. I already talked about how their decks are pretty strong and have minimal flex. But its other products like Plan B BLK ICE decks with wax used on their standard build decks to increase the speed and smoothness of skating a rail and the Flashback Series that uses prospect skateboard deck technology to make the boards thinner, lighter and stronger, are amazing!
For those of you who don't know, Mark Gonzales isn't just an artist who occasionally pens logos for Supreme. He's a bonafide legend, as an artist, a skater, and a personality. His brand Krooked is a perfect expression of that, with art direction from the man himself, and a videography of skate flicks that includes essential viewing Gnar Gnar, Kronichles, and Naughty. Supreme may top Krooked on this list, but true Gonz stans will always represent with Krooked.
If you are completely new to skateboarding, consider taking a minute to read through the Skateboard Decks Section in our Buyer’s Guide will be helpful, but a good rule of thumb is: the bigger your feet, the wider your board should be. If you wear a size 9 and up, you can’t go wrong with buying an 8” board. Narrow boards are easier to flip while wider boards are more stable, but there are no hard and fast rules to skateboarding. The only way to really find out what you like is by trying new shapes, sizes, and brands. Brands like Welcome, Baker, Chocolate, Deathwish, and Element all have a wide variety of sizes, shapes, and graphics.