“I just felt like it was a window of opportunity within my own career. I might be one of those lucky few who’d be able to do that, start my own brand and move on. That window of opportunity only upholds for so long in skateboarding before you miss your prime, so I’d be kicking myself in the ass five years from now looking back and saying ‘how come I didn’t capitalise on that? Here I am, an older skater and not in my prime anymore and I have nothing still connecting me to skateboarding’”
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Their fan base loves them for pushing goofy but fun looking skating that in reality is heavier and rawer than most will realize, and their board graphics and t-shirts feature art from their riders in striking colorways. Their product immediately stands out among the bunch at any shop it’s stocked. These guys are doing things exactly their way, and it’s sticking.
HUF has clearly mastered the streetwear game and has moved on to trying to master the skate shoe game. The addition of Dylan Rieder and Austyn Gillette to their roster, and their subsequent pro shoe model releases have shown that they’re a brand that’s not afraid to take risks and try something new, pushing a fashion forward image supported by a group of guys who you might feel you can wreck in a fight, but who will probably steal your girl even after you punch their face in.
Founded by the original technical street skaters Daewon Song and Rodney Mullen, Almost Skateboards always pushes the envelope with fun, artistic cartoon graphics paired with high quality materials. Almost was one of the first brands to implement carbon fiber layers to their decks in the “Impact” deck line to increase the deck’s life and better maintain its shape.
They have continued to ride that wave over the past year, continuously putting out great edits, following cherry up with Sickness, Red Devil, Joyride, and Swoosh, all in collaboration with cherry’s filmer Bill Strobeck. We all know they will never fall off when it comes to putting out fire gear every new season and drop, but to keep it coming with actual great footage is another story, and is definitely making skateboarding better today.
If you are completely new to skateboarding, consider taking a minute to read through the Skateboard Decks Section in our Buyer’s Guide will be helpful, but a good rule of thumb is: the bigger your feet, the wider your board should be. If you wear a size 9 and up, you can’t go wrong with buying an 8” board. Narrow boards are easier to flip while wider boards are more stable, but there are no hard and fast rules to skateboarding. The only way to really find out what you like is by trying new shapes, sizes, and brands. Brands like Welcome, Baker, Chocolate, Deathwish, and Element all have a wide variety of sizes, shapes, and graphics.