In the early 1970s, Frank Nasworthy started to develop a skateboard wheel made of polyurethane, calling his company Cadillac Wheels.[7] Prior to this new material, skateboards wheels were metal or "clay" wheels. The improvement in traction and performance was so immense that from the wheel's release in 1972 the popularity of skateboarding started to rise rapidly again, causing companies to invest more in product development. Nasworthy commissioned artist Jim Evans to do a series of paintings promoting Cadillac Wheels, they were featured as ads and posters in the resurrected Skateboarder magazine, and proved immensely popular in promoting the new style of skateboarding.

Skateboard Cafe’s video releases to date include the initial Skateboard Cafe Promo (2012) featuring the original team of Harry Ogilvie, Shaun Currie, Josh Arnott, Tom Gibbs, Louis Marshall and Pat Garrahy plus associated friends. This was followed by Skateboard Cafe’s first full-length video ‘Alfresco‘ in 2015, followed by a rash of single rider and tour-based video releases since. Skateboard Cafe are also notable for conducting every aspect of their business in-house with all video, design and product sourcing undertaken by the owners, as well as using video look-books to promote each new drop of Skateboard Cafe product.
Hardware won’t have an effect on your skating. Standard 7/8 - 1 inch hardware will work for most skateboards. However, if you use riser pads, be sure that you have long enough hardware to go all the way through the deck, trucks and riser pad. If you're unsure what length of hardware you need, give one of our experts a call at 888.450.5060 and we'll be stoked to help you out.

The DreadXBoards Concave Skateboard has Plastic Deck Injection Molded for excellent durability. It features Urethane Wheels 59mm 78a, aluminum trucks, and Abec 7 Bearings. It is completely assembled and is ready to ride. It is perfect for beginners or experienced riders. It can load up to 185 lbs. It is great for kids and adults. It has an excellent rating of 4 on Amazon.
What’s important to consider here is choosing the length based on your riding needs. You might be a street rider and love to do some tricks. You probably need a short board with a narrow profile. Whereas the longboard is only recommended if you are a professional skateboarded and love to cruise around the town and want to improve your balance and stability.
Girl skateboards are know for their witty graphics and high quality canadian maple decks. This specific complete features Mike Carroll’s pro deck and it comes fully assembled directly from the manufacturer (Girl).   The reason this is such a great option for beginners is that all parts of this complete are truly pro quality and it’s built to last.  The width is also perfect for all ages and shoe sizes at a moderate 7.8″.  Definitely a great skateboard for beginners if you like the graphic and logo.
Skateboarding has also become a major source of inspiration for high-end fashion brands, as they design their own interpretations of the skate culture and style from graphic T-shirts, five-panel hats, cropped, wide-leg pants, and skateboarding sneakers from the brands like Vans. But there’s no faking the original, and the brands that do it best are the ones that have a long-time heritage in the sport of the board, unlike the luxury labels simply trying to capitalize on the look.
WKND turned a successful web series on the popular skateboarding site The Berrics into a company that is truly nothing but homies having fun and making videos they think are funny. Some people might dismiss them as another flash in the pan brand started by a crew of guys with some extra cash, but those same people have probably never watched American WKND and realized these guys are no fluke.
The magical thing about Supreme is that—despite what some may think—it actually caters to everyone. While they may not go out of their way to make you feel welcome, at its core, the brand is a legendary downtown skate institution, and there is no singular sensibility you can pin on Supreme. It's hip-hop and punk, menswear and streetwear. The unifying aspect is deep roots in skate, music, and art. Beyond that, anything goes.

You know how people say shit like: Ernest Hemingway is “a writer's writer” and it's not really clear what that means, but you sort of get it? Well Anti-Hero is a skater's skate brand. Founded by underground hero pro skater Julien Stranger, Anti-Hero is a direct expression of his attitude towards the skate industry, which is basically that skateboarding is life and fuck everything else. Anti-hero has a reputation for being one of the gnarliest skate brands around, thanks in part to their team of heavies which includes John Cardiel, Tony Trujillo, and Chris Pfanner.
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