Following stints on the US brands Mad Circle and Arcade and a pro model on the then hugely popular European brand Cliche skateboards, Pontus Alv quit his board sponsor and moved back to his hometown of Malmo, Sweden in the early to mid 00’s. During this time Pontus took what might be called a creative hiatus but which would be more accurately explained as a re-connection with his roots. After returning to Malmo, Alv became heavily involved in building and creating the scene there, working alongside friends to build a number of DIY skatespots through the city such as the now legendary Savanna-side and Steppeside projects.
Jump up ^ Williamson, Elizabeth (October 11, 2013). "Skateboarders See a (Kick) Flip Side to the Government Closing: With Washington Plazas Empty and Patrols Down, a Banned Sport Is Suddenly On" (video). The Wall Street Journal, U.S. Edition. Retrieved March 30, 2017. One positive thing about the gov't shutdown – spots at gov't buildings are now skateable – Darren Harper, Pro Skateboarder, via Facebook.
They have continued to ride that wave over the past year, continuously putting out great edits, following cherry up with Sickness, Red Devil, Joyride, and Swoosh, all in collaboration with cherry’s filmer Bill Strobeck. We all know they will never fall off when it comes to putting out fire gear every new season and drop, but to keep it coming with actual great footage is another story, and is definitely making skateboarding better today.