Since its inception in 1990, Alien Workshop has gone through a number of changes of ownership, first being bought by Burton Snowboards in February 2008, then purchased from Burton by original Alien Workshop rider and reality TV show star Rob Dyrdek in January 2012. Following Dyrdek’s purchase of the brand and its umbrella company DNA Distribution, (also incorporating Habitat skateboards, Habitat footwear and Reflex bearings), an announcement was made in October of 2013 that Dyrdek would remain as a minority shareholder of DNA Dist, with the majority of shares purchased by Pacific Vector Holdings, (also owners of No Fear clothing and Gatorz sunglasses).
The deck is expertly constructed with a vertically laminated bamboo core and bamboo veneer exterior, all attached with triaxial glass and epoxy as well as a course grip tape top. The grip tape is arranged in an unusual and stylish, yet functional, design. The 34-inch board features a 13-degree nose angle and an 18-degree tail angle. With its directional shape, you’ll easily be able to cruise on this board or pull a few tricks.
Bearings are rated by the ABEC scale (1-9), which has nothing to do with skateboarding. Manufacturers know skaters believe higher ABEC ratings mean faster bearings. They do not, and you won’t find high-quality bearings on off-the-shelf skateboards. Most of these completes are slow. Make a bearing upgrade a top priority. Good bearings can make almost any skateboard fast. This article by longtime pro Anthony Pappalardo gives an insider’s perspective on bearings.
When looking at skateboarding’s history, the only thing that’s stayed the same is the overall structure: every board consists of four skateboard wheels, two skateboard trucks, and a riding surface of some kind. And while we’ve come a long way from the days of metal and clay wheels, some aspects of skateboarding - like the brands manufacturing some of the most trusted products - haven’t changed at all. Independent Trucks has been designing trucks since 1978. Powell Peralta, the company responsible for Powell Skateboards, Bones Wheels, Bones Bearings, and the Bones Brigade also started in 1978. NHS, Inc., the company that produces Santa Cruz Skateboards, Independent Trucks, Bronson Speed Bearings, Krux trucks, Flip Skateboards, Ricta Wheels, Mob Grip, and OJ Wheels started in 1973. It’s no wonder these brands are still doing so well - they’ve been with skateboarding since the beginning. Since the day skateboarding went from something surfers did when the waves were flat to its own sport that involves technique, practice, and careful consideration, a small handful companies have been there to help skateboarding become what it is today.
Zero Skateboards is one of the American top companies for skateboards that comes out of California. The brand, representing by a skull logo, was founded by professional skateboarder Jamie Thomas and is distributed by Dwindle Distribution. The Zero brand is about rebellion and freedom of expression despite society’s rules. The company offers complete skateboards that come with the deck, wheels, trucks, and bearings, as well as decks you can customize, accessories and clothing. In addition to Thomas, the Zero team is Tommy Sandoval, Dane Burman, James Brockman, Tony Cervantes, Windsor James, Adrian Lopez, Chris Wimer, and Kurt Hodge.
Covering multiple countries all over the world, Skatro is widely received as one of the top mini-cruiser suppliers that are in existence. Starting from a very small office and humble beginnings, Skatro brand was determined to provide excellent care and respect to their clients while maintaining a quality product that is both mechanically sound as well as financially viable.
Launched in 1991 by professional skateboarder Mike Ternasky who was killed in a car accident in 1994, Plan B Skateboards was renewed in 2005 by professional skateboarders Danny Way and Colin McKay. The top Skateboards brand, recognized by its unique logo, offers customization, but it also produces skateboards that come already assembled and ready for immediate action with everything a skateboarder needs including the deck, wheels, trucks, and bearings. The decks are made with a durable and thick seven-ply maple. They are also designed for you to make them uniquely yours with cool graphics that reveal your personality. In addition to the decks, Plan B also produces wheels, toolkits, and the kind of hip clothing that every skateboarder wants to be seen wearing. In addition to Way and McKay, the Plan B team consists of pro skateboarders PJ Ladd, Chris Cole, Pat Duffy, Ryan Sheckler, Torey Pudwill, Leticia Bufoni, Chris Joslin, Felipe Gustavo and Sean Sheffey.
Omar Salazar suffered a bad knee injury recently and was sidelined from skating, allowing him to refocus his energy into running his company, Doomsayers. Following the demise of Alien Workshop and facing an uncertain future in the industry, Omar decided to really focus on a brand whose image is not shy about its disdain for corporate greed, which many people blame for the demise of his long time sponsor.
Positiv decks are usually maple, but some are hard birch. They are made using the same laminating process and glue that Powell Peralta boards use. These decks have Positiv’s super slide treatment (SST), which is essentially a plastic lining that makes the board slide more easily. The stuff works, and wax becomes less necessary for slides with these boards.
Jessup is considered to be the standard grip tape, and it is the grip we offer for free with all decks. MOB is known for their coarser grip, which gives excellent traction, but also wears down your shoes faster. MOB M-80, Grizzly and Shake Junt grip tapes fall somewhere in the middle, offering good overall traction without the heavy abrasion. There are other extra course grip options for downhill skateboarding (Vicious, Blood Orange, etc.). That stuff locks your foot in place but it is so coarse it would quickly destroy your shoes if you tried flip tricks with it.
They have continued to ride that wave over the past year, continuously putting out great edits, following cherry up with Sickness, Red Devil, Joyride, and Swoosh, all in collaboration with cherry’s filmer Bill Strobeck. We all know they will never fall off when it comes to putting out fire gear every new season and drop, but to keep it coming with actual great footage is another story, and is definitely making skateboarding better today.