What the fuck is Bro Style? That's what a lot of skate nerds found themselves wondering at the end of 2012. Bro Style crept onto the scene with a goofy guerrilla-style internet marketing campaign that involved little more than the thumbs up logo. Little by little, product started to trickle out—beanies, snapbacks, pocket tees, socks, and other odd ephemera—and a few video clips. Bro Style is still something of a mystery, but one thing is clear, it's not meant to be taken too seriously. And that is seriously important for the skate industry to remember.
That’s a lot of wood! But it is by no means the end. In 2016 there were many other brands that have pleased us with wooden works of art. Chocolate were inspired by modern living shown in their Modern Homes series, Welcome beautifully presented decks in original shapes, and the two German brands Inpeddo and Mob showed that seven layers do not necessarily have to come from overseas.
Typically when looking at different completes you will see size dimensions in the format of ~7-8 x 31-34″. This measurement is referring to the width and length of the skateboard deck. Typically all other parts are relatively standard and the deck size is the main thing to look for. Standard skateboard widths for beginners are between 7.5-8.25 with smaller boards being better for younger and smaller guys. You don’t really have to worry about length much as long as it’s shaped regularly. You may hear about the concave of the deck or a special type of board construction, but for the most part, it will not matter much to a beginner. If you have no idea what size would be best you will never go wrong with a 7.5 or 7.75.
Before Zoo York, Supreme, and 5Boro, New York had SHUT. For a short while, SHUT ruled, but soon the business fell out and founder Rodney Smith left to start Zoo York with Eli Morgan Gesner (who drew the original SHUT logo), and Adam Schatz. SHUT went dormant while the three men grew Zoo York into a successful business, and when they sold it off to Ecko in 2006, SHUT was reborn. The brand's flagship store resides on New York City's Lower East Side, so you can go witness skateboard history in person any time you want.
The deck will also have a material on top called grip tape. This textured surface is what keeps your shoes from sliding all over the place as you ride. Look for a very high-quality grip tape for extra stability as you are learning, or something that is very visibly textured (like the waffletop from the pennyboard on our list above). You can also replace the grip tape if you love a board but don’t love the grip tape it comes with.
Freestyle skating remained healthy throughout this period, with pioneers such as Rodney Mullen inventing many of the basic tricks that would become the foundation of modern street skating, such as the "Impossible" and the "kickflip". The influence that freestyle exerted upon street skating became apparent during the mid-1980s; however, street skating was still performed on wide vert boards with short noses, slide rails, and large soft wheels. In response to the tensions created by this confluence of skateboarding "genres", a rapid evolution occurred in the late 1980s to accommodate the street skater. Since few skateparks were available to skaters at this time, street skating pushed skaters to seek out shopping centers and public and private property as their "spot" to skate. (Public opposition, in which businesses, governments, and property owners have banned skateboarding on properties under their jurisdiction or ownership, would progressively intensify over the following decades.) By 1992, only a small fraction of skateboarders continuing to take part in a highly technical version of street skating, combined with the decline of vert skating, produced a sport that lacked the mainstream appeal to attract new skaters.
The wheelbase of a skateboard deck is the distance between the centers of the inner most truck mounting holes. This distance ranges between 13.5 to 16 inches and is generally proportional to the deck length on standard popsicle decks. Some specially shaped boards and cruiser decks have differing length/wheelbase ratios. Wheelbase can impact stability and turning radius, but the effect is often subtle and not a major concern for a beginner.
In this modern era, manufacturers are incorporating hi-tech processes and top-shelf materials into the construction of the skateboard. Companies such as Almost have several versions of hi-tech decks such as the Impact, Double Impact, and Uber Light Series. Element makes Highlight decks with inlayed fiberglass beams, and Foundation has its signature Fiberprime decks. Other manufactures such as Flip, Habitat, Plan B, Skate Mental, and Zero offer boards with high-end P2 Construction. Hi-tech decks differ from traditional 7-ply Maple in that they are inlayed with Carbon Fiber, Fiberglass, Poly Ply, or Kevlar to produce a stronger skateboard with more pop. For more options, head over to our stellar selection of Hi-Tech Decks! Although hi-tech decks have made a strong presence within the market, standard 7-ply Maple remain the gold standard. This is due to the solid feeling and pop afforded through layering 7 Maple wood veneers together. The large majority of skateboard decks offered are constructed of 7-ply Maple. Most board manufacturers offer both high-tech decks and standard 7-ply Maple. No matter what you desire, CCS offers a complete selection in multiple sizes, shapes, and construction types!
The G & S video ‘Footage’ (created by Mike Hill and Neil Blender and released in 1990 just prior to them leaving to start their own brand) set the precedent for Alien Workshop’s later video aesthetic with the use of non-skate footage intercut throughout the skate sections and the mysterious, almost otherworldly atmosphere that permeates all of Alien Workshop’s subsequent video releases. To many people ‘Footage’ is the pre-cursor to every Alien video release that followed in its wake.
Proper skateboard wheels are made out of polyurethane with minimal additives. Toy skateboard wheels can be made of plastic or a low quality poly mix which leads to poor performance in the best case and even outright dangerous situations with cracked wheels in the worst case. This is a case where brand recognition and reputation can come into play.
Mark Gonzalez created bLind Skateboards in 1989, and shortly after initiated a pro team for his skateboard brand. The bLind brand is known for higher durability due to their innovative features. The boards released by bLind are developed and marketed for hardcore skaters and top other skateboarding brands. We like that bLind goes all out providing one of the strongest boards out there, and without sacrificing the flex needed for tricks. They also do it all with a sick style and an innovative business plan that has made them one of the top skateboard brands.