What began life as a screen-printing business back in 2001 has organically morphed into one of the UK’s most celebrated low-key bedroom brands. After completing a screen-printing and fine arts degree Stuart Smith set up Lovenskate to offer bespoke screen printing services to the skateboard industry and beyond from inside his parents garage. Over time, Lovenskate grew and formally metamorphosed into a skateboard brand back in 2001.
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See, not all boards are actually bidirectional. Most have a thick tail and a small nose but not this board. So if you’re a switch skater then this board brand is perfect for you. The urethane wheels are designed for the high stress environments and provide the top speed available. The deck tape provides the perfect grip even for those of us with older shoes that are essentially smooth on the bottom.
Efforts have been taken to improve recognition of the cultural heritage as well as the positive effects of encouraging skateboarding within designated spaces. In 2015, the John F. Kennedy Center for the Performing Arts in Washington, D.C., hosted an event at which skateboarders accompanied by music did tricks on a ramp constructed for a festival of American culture.[68] The event was the climax of a ten-day project that transformed a federal institution formerly off-limits to the skateboarding community into a platform for that community to show its relevance through shared cultural action in a cultural common space.[69]
Following The Real video, the brand released full-length videos at regular intervals, with each release being celebrated as a classic overview of the era involved. 1997’s Non-Fiction, featuring founder Jim Thiebaud and a revamped team including the likes of Mark Gonzales, Keith Hufnagel, Joey Bast, Drake Jones and one-time Real female rider Jamie Reyes is seen these days as one of the precursor’s of skateboarding’s general shift away from unbridled technical progression towards a heavier emphasis on style.
The Skatro Mini Cruiser Skateboard includes Abec 7 Skatro Bearings, 59MM Urethane Skatro wheels, and 3-inch lightweight aluminum trucks.  The Skatro Flexy Technology ensures optimal flex on every board. Skatro outperforms most of the leading brands and it has an amazing value.  You can take this board on the subway, plane, train, and even on the bus.  It includes a color matching T-tool.  It has the best rating of 4.8 on Amazon.
With distinctive graphics, often touching upon controversial issues such as racism with American society such as the infamous Jim Thiebaud ‘Lynch the KKK’ graphic designed by Natas Kaupas and Kevin Ancell, and classic Jeff Klindt graphics such as the James Kelch ‘James’ board, which was recently re-released, Real’s aesthetic has always been instantly recognisable.
In the ever-volatile skateboarding industry, brands come and go, then come back again, only to go out once more, and eventually make room for the next person who is really in tune with what skateboarding is today. While no two brands can really be compared, the true signifier of their importance in skateboarding is how they can make a difference in the culture and bring something new to the table that hasn’t been done before. Every single brand on this list has been a part of something unique that has made us pay attention to them above all the others out there doing it in this saturated market.
Hi Everyone! My name is Pete (yes, I’m a real person who lives in a cornfield just outside of Buffalo, NY – well, my house is in the middle of a cornfield!). As a former collegiate athlete in Iowa, I’ve played varsity basketball, volleyball and soccer. I also happen to be an outdoor adventure fanatic who’ll do whatever it takes to never miss my annual week-long wilderness canoe trip in the Northern Ontario wilderness. Sports equipment has come a long way over just the past few years, and I’d love to share with you the latest (and most competitively priced) products that will save you many of the frustrations I’ve dealt with over the years! Please feel free to cruise the site and drop me a line on the contact page if you have ideas for improvements or anything else!
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By 2001 skateboarding had gained so much popularity that more people under the age of 18 rode skateboards (10.6 million) than played baseball (8.2 million), although traditional organized team sports still dominated youth programs overall.[43] Skateboarding and skateparks began to be viewed and used in a variety of new ways to complement academic lessons in schools, including new non-traditional physical education skateboarding programs, like Skatepass[44] and Skateistan,[45] to encourage youth to have better attendance, self-discipline and confidence.[46][47][48] This was also based on the healthy physical opportunities skateboarding was understood to bring participants for muscle & bone strengthening and balance, as well as the positive impacts it can have on youth in teaching them mutual respect, social networking, artistic expression and an appreciation of the environment.[49][50][51][52]


The deck will also have a material on top called grip tape. This textured surface is what keeps your shoes from sliding all over the place as you ride. Look for a very high-quality grip tape for extra stability as you are learning, or something that is very visibly textured (like the waffletop from the pennyboard on our list above). You can also replace the grip tape if you love a board but don’t love the grip tape it comes with.


Zoo York originated in 1993 and is based out of New York. Its name and signature name came from the underground subway tunnel dubbed as Zoo York. The tunnel runs under the Central Park Zoo, however it’s primarily known from the graffiti subculture of the 1960’s and the 1970’s. The Zoo York tunnel was a prime hangout of its day and was originally tagged by some of the first east coast graffiti artists. Zoo York carries a unique style from the subway tunnel days, and it comes through in their graphics and street skating designs; not to mention their high durability design. They round off our list of the 10 top skateboard brands in the market. Zoo York is an innovative company that has worked its way up to being one of the best skateboard brands in the world.
As the oldest brand on this list, Santa Cruz rightly holds the distinction of being the oldest skateboard brand in the industry and thus, the brand which effectively created the modern skateboard brand as we know it today. Founded as part of NHS Inc. a Santa Cruz based skateboard distribution company over 40 year ago, Santa Cruz as a brand has played a large part in every era of skateboarding history since its inception.
Independent has been making skateboarding trucks for over 25 years. Independent's Stage 9 truck series are quality made, lightweight and still durable. They also feature "Fast Action Independent Geometry," which means they are designed to react more quickly to your motions than other trucks. Independent trucks are usually on the wider side, but all sizes are available. Independent trucks are also guaranteed for life against manufacturer defects but should last forever anyway.
Our personal favorite is the Penny Australia Classic Complete Skateboard and trust me when I tell you this, it is the best skateboard for beginners. Hands down, we love how it is amazing to look at, very portable, excellent speed and has the greatest parts like hard wheels, 7 ABEC bearings and high tensile bolts. We love this board so much that it forms part of our best skateboards 2018 list as well.
With distinctive graphics, often touching upon controversial issues such as racism with American society such as the infamous Jim Thiebaud ‘Lynch the KKK’ graphic designed by Natas Kaupas and Kevin Ancell, and classic Jeff Klindt graphics such as the James Kelch ‘James’ board, which was recently re-released, Real’s aesthetic has always been instantly recognisable.
They have continued to ride that wave over the past year, continuously putting out great edits, following cherry up with Sickness, Red Devil, Joyride, and Swoosh, all in collaboration with cherry’s filmer Bill Strobeck. We all know they will never fall off when it comes to putting out fire gear every new season and drop, but to keep it coming with actual great footage is another story, and is definitely making skateboarding better today. 
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