“The skateboard industry’s current focus on performance by displaying almost exclusively difficult tricks, whether technical or dangerous, is not something we relate to on our daily experience on our boards. We feel that skateboarding has much more to offer than being only a sport. It has cultural, social, artistic, sociological values and much more and it seems all these aspects are being widely overlooked by the industry. Magenta is our outlet for representing the wide spectrum of possibilities that skateboarding carries within itself.”
The board also boasts of its reasonably small size and lightweight nature, making it easy to control and ride. In addition, carrying it wherever you want to go is also much easier because of its lightness. It is flexible enough that it can accommodate the needs of different kinds of users, including cruisers, travelers, beginners, expert riders, and kids.
By raising £790,000, the Long Live Southbank[70] initiative managed in 2017 to curb the destruction of a forty years old spot in London due to urban planning, a salvaging operation whose effect extends beyond skateboarding. The presence of a designated skating area within this public space keeps the space under nearly constant watch and drives homeless people away, increasing the feeling of safety in and near the space.[71] The activity attracts artists such as photographers and film makers, as well as a significant number of tourists, which in turn drives economic activity in the neighborhood.[72]

The skateboard companies that are considered at the top include Element Skateboards. Founded by professional skateboarder Johnny Schillereff in 1992, the company’s goal was to expand on Johnny’s “Elementality” vision to build a company that helped to bring awareness to skateboarding. The goal is to focus on its uses in nature and the environment and the interconnecting of art and skateboarding. Developed from an urban mentality that was rough around the edges, the brand was transformed to embrace the “tree” logo with an emphasis on the positive and making the world a better place. A customer can purchase complete skateboards that include the decks, wheels, trucks, and bearings or they can customize a deck to suit their needs. Accessories and clothing are also offered. There are 20 professional skateboarders on the Elements team including such names as Brandon Westgate, Nyjah Houston, Mark Appleyard and Nick Garcia.
For those of you who don't know, Mark Gonzales isn't just an artist who occasionally pens logos for Supreme. He's a bonafide legend, as an artist, a skater, and a personality. His brand Krooked is a perfect expression of that, with art direction from the man himself, and a videography of skate flicks that includes essential viewing Gnar Gnar, Kronichles, and Naughty. Supreme may top Krooked on this list, but true Gonz stans will always represent with Krooked.
After leaving long time sponsor Birdhouse due to a feeling of dissatisfaction at the manner in which he himself was being marketed as a pro skater, Andrew Reynolds joined forces with a group of similarly aged pro skaters, who at the time, all lived close to each other in Huntington Beach, California in the Warner Ave housing complex and resolved to turn what had formerly been a loosely affiliated crew into a skateboard brand. Reynolds approached Tony Hawk and Per Welinder, owners of Blitz Distribution (and distributors of Birdhouse) with his idea and, rather than losing Reynolds completely, Blitz Distribution agreed to assist Reynolds with Baker and to distribute it.

One of the skateboarding companies that are at the op is Almost Skateboards, founded by pro skateboarders Daewon Song and Rodney Mullen in 2003 and distributed by Dwindle Distribution. Both had ceased participating in their previous companies, Enjoi and Artafact, respectively. Almost is a brand that concentrates on fun and creativity but on also not taking oneself too seriously. The company produces decks made of 7-ply, 8-ply and carbon fiber constructions, bound with resin epoxy glue. The brand offers completes that include skateboards with the deck, wheels, trucks and bearings, as well as wheels, accessories and apparel. The team consists of Rodney Mullen, Daewon Song, Cooper Wilt, Youness Amrani, Yuri Facchini, Tyson Bowerbank, Fran Molina, and Mitchie Brusco.


It comes with a plastic board deck, which is small in size, making it ideal for riders who need a really sturdy skateboard. It is more suitable for both experts and beginners who want to learn new tricks in skateboarding. The fact that it is stable and small makes it good for kids, too. It promotes ease in riding and controlling it in a crowded street. This complete skateboard is lightweight, too, allowing you to carry it almost everywhere.
Amongst the chaos of trends and contrived images GOOD Skateboards remains true to the roots. The preach and practice of the philosophy that it's not WHAT you do but HOW you do it. Spear headed by legendary pro Tosh Townend, GOOD Skateboards is that much needed breath of fresh air in an industry polluted by heartless money fiends and exploitative mind sets. Made in the USA and as Grass Roots as you could possibly get Tosh and good friend Tommy De Maria bring to you something straight from the core of skateboarding; actual skateboarding. No egos, no attitudes; GOOD Skateboards' roots run deep with an utmost respect for skateboarding's past and a rich understanding of skateboarding's history. Support GOOD and support skateboarding in the hands of skateboarders.

Keep in mind that the deck width will also affect the size of the trucks that you use. You’ll need wider trucks to make a wider deck more stable. If you see a wide deck with narrow trucks, you can expect the ride to be wobbly and hard to manage. Pay attention to the bushings on the board as well. If the bushings are very firm, you’ll have a more stable ride, but it also makes it harder to turn. Soft bushings are much more responsive, but you do lose a little bit of stability. If you don’t know if your bushings are firm or soft, you likely have soft bushings, since this is the default.
The deck is expertly constructed with a vertically laminated bamboo core and bamboo veneer exterior, all attached with triaxial glass and epoxy as well as a course grip tape top. The grip tape is arranged in an unusual and stylish, yet functional, design. The 34-inch board features a 13-degree nose angle and an 18-degree tail angle. With its directional shape, you’ll easily be able to cruise on this board or pull a few tricks.
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