After leaving long time sponsor Birdhouse due to a feeling of dissatisfaction at the manner in which he himself was being marketed as a pro skater, Andrew Reynolds joined forces with a group of similarly aged pro skaters, who at the time, all lived close to each other in Huntington Beach, California in the Warner Ave housing complex and resolved to turn what had formerly been a loosely affiliated crew into a skateboard brand. Reynolds approached Tony Hawk and Per Welinder, owners of Blitz Distribution (and distributors of Birdhouse) with his idea and, rather than losing Reynolds completely, Blitz Distribution agreed to assist Reynolds with Baker and to distribute it.
A skateboard is fundamentally a sum of its parts. If you want a good skateboard, you’ll want each component to be high quality. We’ll take a look at each part of a skateboard and talk about what quality means for the that component. We’ll try to give tips on how to spot a high or low quality implementation of that component and then we’ll share how SkateXS Skateboards measure up.
Remember the cool skate kids wearing Workshop tees in the '90s? Well you don't see too many of those these days, but AW is still one of the best “big” skate brands going. The team alone—featuring Supreme muse Jason Dill, tech-gnar wizard Anthony Van Engelen, and the most handsome guy on a board, Dylan Rieder—puts the brand in the top 10. And even though you might not associate legacy riders like Rob Dyrdek with anything cool at all, he pulled one of the most boss moves in all skate business history when he bought the brand that first sponsored him 20 years ago back from Burton (who bought the brand from Chris Carter in 2008) last year, so Workshop is once again skater-owned.
If you're in the market for a skateboard for your child, there are some general points to keep in mind: A complete skateboard is one that comes fully built, size doesn't matter, and as with all things you buy, you get what you pay for. Conventional wisdom says to go with a good-quality board that will last longer and is safer. Here are some good choices to check out.
The National Skate Co‘s approach to marketing retained this air of intrigue with the release of their first video, ‘The National Skateboard Co. Promo‘ in 2013 with minimal promotion beforehand. This promo video featured lo-fi VX2000 footage of original team members Thomas Harrison, Danijel Stankovic, David Mackey, Joshua Young, Vaughan Jones and Neil Smith interspersed with found footage and black and white news reel clips.
Founded by the original technical street skaters Daewon Song and Rodney Mullen, Almost Skateboards always pushes the envelope with fun, artistic cartoon graphics paired with high quality materials. Almost was one of the first brands to implement carbon fiber layers to their decks in the “Impact” deck line to increase the deck’s life and better maintain its shape.