Let's be clear: Mike Carroll and Rick Howard are legends and modern skating wouldn't be shit without them. There. When the two good pals left Plan B to start their own brand in 1993, skateboard history was made. Girl and Chocolate are separate brands, but they act like two sides of the same family, and after 20 years making decks and apparel for skateboarders, the clan is stronger than ever.
I'm not talking about mall chain stores, like Zumiez; I mean a locally owned and operated skateboard shop. Look around at what they sell, and talk to the staff about the different brands. Of course, they may be biased toward the brands they carry, but chances are you'll learn something that will help you make a decision. There are some big-name board brands that you'll find in most shops, but there should also be some smaller brands you may not have heard or seen around town. There might even be a a local skater or manufacturer that you could support.
In 2003 Go Skateboarding Day was founded in southern California by the International Association of Skateboard Companies to promote skateboarding throughout the world. It is celebrated annually on June 21 "to define skateboarding as the rebellious, creative celebration of independence it continues to be." According to market research firm American Sports Data the number of skateboarders worldwide increased by more than 60 percent between 1999 and 2002—from 7.8 million to 12.5 million.
(2) Goldchain, Michelle (July 31, 2018). "Why is Pennsylvania Avenue's Freedom Plaza such a failure?". Greater Greater Washington. Retrieved October 30, 2018. One group of people do use Freedom Plaza regularly: skateboarders. The open hardscape and railings of Freedom Plaza make an excellent and popular skate park, though skating there is not actually allowed and Park Police regularly chase skaters from the park.
Skateboarding is one of the most popular alternative sports around the world, for kids and adults alike. But before you hop on a board and take off, it’s important to choose the right kind of board for you. Most beginners will simply grab the board that they like the looks of, and with the endless array of deck art and styles that exist, that kind of attitude can lead to choosing a board that isn’t right to learn on.
Keep in mind how tall you are when choosing a board width. Also consider the kind of style you wish to skate. Most technical skaters (the ones who incorporate advanced flip tricks... like Rodney Mullen) tend to favor boards between 7.5 and 7.75 regardless of how tall or small they happen to be. The upper hand of having a thin board allows for quick rotation. The other side of the spectrum is the "go big" skaters (Jamie Thomas is a classic example of a "go big" guy). Most "go big" guys favor size 8.0 and up. The advantage of a wide heavy board feels more stable under your feet while in mid air and while landing (especially those who have big feet). If your a kid you might want to just stick with a 7.66 or smaller.
Skateboarding during the 1990s became dominated by street skateboarding. Most boards are about 7 1⁄4 to 8 inches (180 to 200 mm) wide and 30 to 32 inches (760 to 810 mm) long. The wheels are made of an extremely hard polyurethane, with hardness (durometer) approximately 99A. The wheel sizes are relatively small so that the boards are lighter, and the wheels' inertia is overcome quicker, thus making tricks more manageable. Board styles have changed dramatically since the 1970s but have remained mostly alike since the mid-1990s. The contemporary shape of the skateboard is derived from the freestyle boards of the 1980s with a largely symmetrical shape and relatively narrow width. This form had become standard by the mid '90s.
“They built the industry before they built their business,” said Denike who became one of the early product testers as a 15-year-old when he was approached by Novak and Shuirman in a skateboard park. “It was just raw entrepreneurial spirit. They took it from a fad to an actual business and, as a group, decided they were going to focus on growing the industry. If they were good businessmen, they would get a piece of that pie.”
Krown’s motto is to provide quality skateboards on a budget. They manage that surprisingly well; not only are their products at budget prices, but they can take quite a lot of beating too. Their skateboards arrive readily assembled and ready to ride. You won’t have to spend hours fiddling with screws and bolts to ride your new prized possession! No matter if you are a beginner or an expert looking for a good board to ride on, Krown’s product is made to fit everyone’s needs.
Following stints on the US brands Mad Circle and Arcade and a pro model on the then hugely popular European brand Cliche skateboards, Pontus Alv quit his board sponsor and moved back to his hometown of Malmo, Sweden in the early to mid 00’s. During this time Pontus took what might be called a creative hiatus but which would be more accurately explained as a re-connection with his roots. After returning to Malmo, Alv became heavily involved in building and creating the scene there, working alongside friends to build a number of DIY skatespots through the city such as the now legendary Savanna-side and Steppeside projects.
Decks come in a variety of shapes and sizes. You can choose a mini-board, a cruiser, a drop-through, or a standard deck for your favorite set of wheels and hardware. Widths range too from a few inches with a 22-inch board to the wide size of a true cruiser. Some decks are flat as possible while others are significantly concave for optimized turning. You can buy a deck with artwork and grip tape already attached for a quick install or you can get a bare-bones wooden deck to truly customize.