Supreme may be something of an outlier in the skate industry where few brands have brick and mortar presence, and limited distribution is aproblem, not a strategy. Unlikely or not, Supreme kills it as a skate brand and as a brand in general. No other skate brand can claim the level of accomplishment that Supreme has achieved—nine retail stores around the world, collaborations with the biggest names in fashion and art, and a confounding secondary market of resellers and collectors. Supreme reigns supreme.
With distinctive graphics, often touching upon controversial issues such as racism with American society such as the infamous Jim Thiebaud ‘Lynch the KKK’ graphic designed by Natas Kaupas and Kevin Ancell, and classic Jeff Klindt graphics such as the James Kelch ‘James’ board, which was recently re-released, Real’s aesthetic has always been instantly recognisable.
QuartetQuasiR.A.D.RandalRayneRealReality GripReflexRemind InsolesRicher PoorerRictaRIPNDIPRoger SkateboardsRogueRoyalRVCASabreSalt & StoneSanta CruzSanta Monica AirlinesSchmitt StixScramSector 9Shake JuntShortysSilverSK8MAFIASk8ologySkate MentalSkateknifeSkeleton Key MFGSkullcandySml.S-OneSourSOVRNSpitfireSquare UpStanceStateStereoTensorThank YouThe HundredsThe Killing FloorThe Quiet LifeTheoriesThrasherThunder TrucksTiredToy MachineTrafficTransworldTriple EightTurbokolorTwo Cents SkateboardsUnitVagrantVansVenomVentureVicious GriptapeVideoVisionVolcomWayward WheelsWelcomeWKNDZ FlexZero
Whilst early skateboarders generally rode barefoot, preferring direct foot-to-board contact, and some skaters continue to do so, one of the early leading trends associated with the sub-culture of skateboarding itself, was the sticky-soled slip-on skate shoe, most popularized by Sean Penn's skateboarding character from the film Fast Times at Ridgemont High.[8] Because early skateboarders were actually surfers trying to emulate the sport of surfing, at the time when skateboards first came out on the market, many skateboarded barefoot. But skaters often lacked traction, which led to foot injuries.[26] This necessitated the need for a shoe that was specifically designed and marketed for skateboarding, such as the Randy "720", manufactured by the Randolph Rubber Company, and Vans sneakers, which eventually became cultural iconic signifiers for skateboarders during the 1970s and '80s as skateboarding became more widespread.[8][76][77][78][79][80]
Quartersnacks has been on one these past few years, making soft goods that will instantly make you look like you don’t actually suck at skating (me), and getting the honor of customizing their own Nike SB Dunk Low. Name another company in skateboarding that has that, and a book about their first decade of history coming soon through the world-renowned Random House publishing company? We’ll wait.
Skateboard Cafe’s video releases to date include the initial Skateboard Cafe Promo (2012) featuring the original team of Harry Ogilvie, Shaun Currie, Josh Arnott, Tom Gibbs, Louis Marshall and Pat Garrahy plus associated friends. This was followed by Skateboard Cafe’s first full-length video ‘Alfresco‘ in 2015, followed by a rash of single rider and tour-based video releases since. Skateboard Cafe are also notable for conducting every aspect of their business in-house with all video, design and product sourcing undertaken by the owners, as well as using video look-books to promote each new drop of Skateboard Cafe product.
If you’re a beginner and you want a board that gives you a little of everything to discover, you cannot go wrong with this ENJOI board. You get everything you need, all ready to go out of the box, and made with professional-grade components. The ENJOI also earns points for having that classic cool artwork on the deck that makes it fun to show off at the park.
You know how people say shit like: Ernest Hemingway is “a writer's writer” and it's not really clear what that means, but you sort of get it? Well Anti-Hero is a skater's skate brand. Founded by underground hero pro skater Julien Stranger, Anti-Hero is a direct expression of his attitude towards the skate industry, which is basically that skateboarding is life and fuck everything else. Anti-hero has a reputation for being one of the gnarliest skate brands around, thanks in part to their team of heavies which includes John Cardiel, Tony Trujillo, and Chris Pfanner.
There are a lot of good skateboard brands out there. For a start, you can check out this list of Top Skateboard Deck Brands, but there are piles of other brands out there that are great. There are local brands, brands from other countries, and brands that you or I have never heard of. Aside from a skateboard company's reputation for quality and good design, a brand is also a brand; that is, it comes with its own character and cred. You might like a brand simply for what it represents, whether that's the company's attitude or its team or its presence at the skate park. The first step in choosing a brand is getting out there and seeing what's available.   

Unlike California, where the sun always shines and the pavement has never seen snow and salt, New York only has a handful of skate brands. Funny when you think about the rich history skateboarding has in the City. 5Boro is one of the brands that has been keeping the tradition alive for more than a decade, and next time you see founder Steve Rodriguez out skating, thank him for making so much happen for skaters in NYC.
When looking at skateboarding’s history, the only thing that’s stayed the same is the overall structure: every board consists of four skateboard wheels, two skateboard trucks, and a riding surface of some kind. And while we’ve come a long way from the days of metal and clay wheels, some aspects of skateboarding - like the brands manufacturing some of the most trusted products - haven’t changed at all. Independent Trucks has been designing trucks since 1978. Powell Peralta, the company responsible for Powell Skateboards, Bones Wheels, Bones Bearings, and the Bones Brigade also started in 1978. NHS, Inc., the company that produces Santa Cruz Skateboards, Independent Trucks, Bronson Speed Bearings, Krux trucks, Flip Skateboards, Ricta Wheels, Mob Grip, and OJ Wheels started in 1973. It’s no wonder these brands are still doing so well - they’ve been with skateboarding since the beginning. Since the day skateboarding went from something surfers did when the waves were flat to its own sport that involves technique, practice, and careful consideration, a small handful companies have been there to help skateboarding become what it is today.

Many parents and grandparents visit SkateXS for their young one’s first “real” skateboard with the same fundamental quality questions. I realized we could certainly do a better job of making sense of it all! So with a bit of karmic appeal that someone will someday finally explain unicycles to me, here is a summary of something we actually know a thing or two about! 


Pro decks are what most people are familiar with and what is seen most commonly around skateparks and driveways around the US.  These decks can have a variety of different logos and images on them and sometimes are a specific professional skater’s pro deck.  Pro decks provide skaters a way to support their favorite riders and have the same equipment they see all their favorite pros using.  The quality of professional decks and parts are almost always very high as they have a reputable and brand image to uphold.  For this higher level of quality and you can expect to pay 2-3x the cost of a blank complete.  If you want to save some money and still have a pro look, there are options available that have generic blank parts with a pro deck.  This may be a good option for a beginner skater who is not yet doing complex tricks that may break these cheaper parts, but they still want the look and feel of a pro skateboard.  As the skater progresses they can then switch out these generic parts for higher-end options as necessary.

Polar’s focus on its European roots and representing a type of skateboarding that everyone could relate to, plus Pontus’ masterful approach to video-making and product, created a groundswell of popularity for the brand which has retained its momentum. Mixing a heavy global team with an eclectic approach to soft goods, Polar is now viewed as one of the most influential brands in the skateboard industry as a whole.


Skateboard hardware is used to connect the skateboard trucks to the skateboard deck. Skateboard hardware refers to the bolts and locknuts used when building a board. The bolts can have an Allen or Phillips head. Skateboard hardware comes in many different lengths, and often includes one different colored bolt so that the rider can mark the nose of their board.


Powell Peralta is a brand that has been around since the late 1970s. The Powell Golden Dragon has been on the market for over four decades now, and its popularity hasn’t decreased. It’s easy to see why even legends like Steve Caballero recommend these skateboards. Powell is known for having boards that fit every age range and skill level, satisfying the needs of many. It’s also probably the reason as to why the product is surrounded by 5-star reviews.
What began life as a screen-printing business back in 2001 has organically morphed into one of the UK’s most celebrated low-key bedroom brands. After completing a screen-printing and fine arts degree Stuart Smith set up Lovenskate to offer bespoke screen printing services to the skateboard industry and beyond from inside his parents garage. Over time, Lovenskate grew and formally metamorphosed into a skateboard brand back in 2001.

If you are looking for a skateboard that will provide you with all the necessary features you need to ride safely and efficiently, then the Punisher Butterfly Jive will be the perfect board for you. No matter if you want to give this skateboard to one of your kids or if you want it for yourself, it has the perfect size to fit just about anyone. This makes it very versatile, and is able to be used by nearly every age range.

If you are a beginner, the best thing you can do before you buy a board is to ask yourself what kind of skateboarding you want to do. Do you want to go cruising around a mostly flat area for fun? A longboard may be the best choice for you. Are you interested in learning tricks and stunts? A double-kick skateboard may be the best option. A classic skateboard is perfect for the rider that isn’t really sure what they want just yet.

In terms of their skateboard output, Palace have released numerous videos online since their inception, including Gangbanging at Ground Zero (2011), Niggaz with Altitude (2013), a Danny Brady welcome clip ‘Definitely Brady‘ in 2014 and most recently, Very Nice in 2016 featuring newer team riders Shawn Powers and early viral internet star Jamal Smith. Palace are currently working on a full-length video.


Also called Standard Kingpin Trucks, these trucks will mount to any standard or cruiser deck. They are the most versatile type of trucks and can be used for any type of skateboarding. There are many brands and various features to consider, including truck height, weight and replaceable components. Trucks are easily adjustable and allow you to loosen or tighten the board's responsiveness. For more information on trucks, check out our Skateboard Trucks Guide.
QuartetQuasiR.A.D.RandalRayneRealReality GripReflexRemind InsolesRicher PoorerRictaRIPNDIPRoger SkateboardsRogueRoyalRVCASabreSalt & StoneSanta CruzSanta Monica AirlinesSchmitt StixScramSector 9Shake JuntShortysSilverSK8MAFIASk8ologySkate MentalSkateknifeSkeleton Key MFGSkullcandySml.S-OneSourSOVRNSpitfireSquare UpStanceStateStereoTensorThank YouThe HundredsThe Killing FloorThe Quiet LifeTheoriesThrasherThunder TrucksTiredToy MachineTrafficTransworldTriple EightTurbokolorTwo Cents SkateboardsUnitVagrantVansVenomVentureVicious GriptapeVideoVisionVolcomWayward WheelsWelcomeWKNDZ FlexZero
Blank decks have no graphic on them and are typically priced very reasonably.  Blank decks are usually colored a solid color or may even be made of unpainted wood.  Historically blank decks have gotten a bad reputation for poor quality, however, there are a few brands of blanks today that are very similar in quality to pro boards and much more affordable.  The downside to buying a blank complete with all blank parts is the lack of style and customization when compared to a pro deck.  Also, blank skateboards may vary in quality from batch to batch, so it may be hard to find the same blank skateboard if you want to buy another one.  Overall, blank skateboards can be a solid option if you have a tight budget and the person you are buying for doesn’t really care about the logo and brand.

If you love skateboarding, then it is a must for you to invest in a high-quality backpack or bag. It is an essential gear, especially if you are someone on the go. You need it as it lets you bring all the things and items you need while you are riding to work or school – that’s possible while still ensuring that you bring your board with you all the time.


The skateboard industry is as colorful and competitive as the sport itself.  It’s no surprise that the top skateboard brands all take on that daring, free expression and edgy creativity that is quintessential to the skateboarding community.  But it’s not all fun and games — it takes a lot more than producing wooden decks with dope graphics to make it to the top.  It takes hands-on dedication and genuine passion for the sport.
First off, it’s important to decide what you will be using your skateboard for and what you will be doing with it. That’s why it’s important to ask a few key questions: Are you going to be using it every day? Is it for a new hobby? Is it for competition practice? What surface will you be skating on? Will you be partaking in park skating, or street skating?
There is one question that one or another might have had in mind before: What is the best skateboard deck brand? Unfortunately, we don’t have a satisfying answer. But we did our very best and moved mountains by coming up with a very complex formula that takes sold decks, brand shop visits, search queries and lots of other fripperies into consideration to display a list of your favourite skateboard brands of 2017.

Originally referred to as sidewalk surfing, the birth of skateboarding dates back to the early 1940s and the use of wooden boxes with roller skates attached to their bottoms. While the board itself cannot necessarily be attributed to a single inventor of the time and was, instead, a spontaneous invention from multiple sources, the modern style of many of today's skateboards took form during the 1950s when California surfers were looking for a physical activity to keep them busy during times when the waves were flat. The first manufactured skateboards were ordered by a Los Angeles surf shop and were designed to be used by surf enthusiasts during their downtime. At the time, the shop owner set up an arrangement with the Chicago Roller Skate Company to produce sets of skate wheels, which the shop would then attach to square wooden boards.
What started off as a crew of Montreal skaters filming full videos featured on SLAP magazine has suddenly turned into one of the highest quality and apparel brands in skating today. When Virgil Abloh drops by to your pop-up shop and your skate contest, you must be doing something right. Coming fresh off a recent collaboration with Vans, Dime seems to be keeping the clean silhouettes and instant classics on deck.
George Powell continued in business as the Powell Corporation and the brand released numerous videos throughout the 90’s and 00’s, including titles such as Suburban Diners (1994), Scenic Drive (1995) and FUN (2009), whilst simultaneously kick starting the careers of many skaters who went on to become household names such as Chris Senn, Adam McNatt and the UK’s own Danny Wainwright, along with stalwart Bones Brigade member Steve Caballero who stayed with the Powell brand throughout.

Baker’s first company video proper ‘Baker 2G‘, featuring the original team of Mike Maldonado, Jeff Lenoce, Andrew Reynolds, Jeff Lenoce, Erik Ellington, Alex “Trainwreck” Gall, Knox Godoy, Bryan Herman, Terry Kennedy, Evan Hernandez, Jim Greco and Dustin Dollin was released in 2000, still featuring the distinctive elephant logo created by former Reynolds’ associate Jay Strickland, who went on to start up Bootleg skateboards.
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