Magenta Skateboards are one of only a few mainland European based brand in this list, founded in Paris and currently based in Bordeaux, France. Magenta’s outlook on skateboarding as a cultural phenomenon, and consequently their output in terms of both products and video, is deliberately at odds with the prevailing conception of skateboarding as represented by most major brands.
A skateboard is a special type of sports equipment crafted from a long piece of maple wood with a polyurethane coating for increased durability and easy sliding while in motion. The wood is attached to four wheels and propelled forward by either the push of a rider's foot or by the gravitational forces acting upon them in a given circumstance, which means that a rider can simply stand on the board's surface and ride it downhill without using their feet at all. Skateboards are available as either long boards or short boards. Long boards are usually between thirty-five and sixty inches long and are ideal for cruising purposes and downhill racing. They are typically more expensive than short boards, which are around thirty inches long and are designed for getting air and performing stunts or tricks.
“We make 38 different proprietary shapes, and what is more important than the shape is the leverage that we design on each board. The mold we use, and where we drill on each mold is the magic. Do all popsicles ride the same? Of course not. We are a step beyond almost everyone with that because I am nerdy about how stuff rides and performs. This is what our riders skate and love, we aren’t trying to capture some demographic.
I rode for them as a ‘Amateur’ skateboarder in ‘79-’80, and they, at that time, had one of the Best boards out on the market, made of Fiberglass in a torsion box, with a foam core, and urethane ‘bumpers’ all around. I still have that board, and one set of C-70 Reds from then. I skated that gear hard, for many years, too. I still own 6–7 full sets of “krypto’s” for skateboards, and 8 that’re on quad-roller-skates. Great wheels, and they’re still in use.
Without good grip tape, skaters have a tough time staying on top of their board. The main complaints about poor grip tape tend to be that it was never very grippy or lost its grip really quickly. Once again, we recommend trusting in name brands with years of experience supporting skateboarders. Unfortunately, if you are buying a pre-made complete skateboard, you probably won't have access to the brand name of the grip.