A skateboard is a special type of sports equipment crafted from a long piece of maple wood with a polyurethane coating for increased durability and easy sliding while in motion. The wood is attached to four wheels and propelled forward by either the push of a rider's foot or by the gravitational forces acting upon them in a given circumstance, which means that a rider can simply stand on the board's surface and ride it downhill without using their feet at all. Skateboards are available as either long boards or short boards. Long boards are usually between thirty-five and sixty inches long and are ideal for cruising purposes and downhill racing. They are typically more expensive than short boards, which are around thirty inches long and are designed for getting air and performing stunts or tricks.
After riding Powell decks for many years, I was given the opportunity by Michael Furukawa at Skate One Corp. to create my own board brand. This was an honor but I needed a co-pilot for this mission to happen. I asked Mimi Knoop if she would join forces with me and this was the beginning of an all girls skate brand that we called hoopla skateboards.

The concave of a skateboard deck is how curved the width of the deck is.  Very few skateboard decks have no concavity and are completely flat as then they would break very easily and be hard to do flip tricks on.  Steep concave decks are the most study and best to do flip tricks on because the slope of the deck catches the skater’s toe or heel more easily and flips the board faster than a shallower deck.  Shallow concave boards are better for cruising around and vert skating as they are more comfortable on your feet and more controllable.  In practice, these recommendations are pretty general and it ultimately comes down to personal preference on the the best deck concavity.  But if you have no idea, following the recommendations or picking a board with moderate concavity is a good place to start.
Longboards excel when covering longer distances on roads and bike paths or for “bombing” hills. The wider trucks and wheelbase provide superior stability, and larger wheel options help retain speed for faster commuting. Still, longboards are less responsive than shorter boards and don’t always have kick tails, making them less functional in tight spaces.
Swing boarding is the activity where a skateboard deck is suspended from a pivot point above the rider which allows the rider to swing about that pivot point. The board swings in an arc which is a similar movement to riding a half pipe. The incorporation of a harness and frame allows the rider to perform turns spins all while flying though the air.
Camber & Rocker: The camber skateboards are the ones with a raised middle while rockers have dropped middle. The angle you get with camber and rocker is pretty mellow. However, the difference in shape dramatically affects the flex of your deck. Since most of the decks come with a neutral deck camber, you can still find some cruisers and longboards who feature a camber—style deck. Needless-to-say, decks having positive camber have more flex because of the higher center of gravity. In case of rocker decks, the center of gravity is low and have a sloped shape which the riders love.
Regardless of the length of these boards, they each have several components in common that include a deck, grip tape, trucks, and wheels. The deck is the actual surface piece of the board on which a rider stands to perform tricks or control their degree of motion. Decks range between seven and ten inches in width and although seven-ply wood is the most common material for them, they can also be crafted out of bamboo, carbon fiber, and even plastic. Decks are shaped in several unique concave designs, which include radial, progressive, W-concave, tub, and asymmetric. Radial concave decks have U-shaped curves and are ideal for beginners, as they provide one's feet with a reliable grip.

They have continued to ride that wave over the past year, continuously putting out great edits, following cherry up with Sickness, Red Devil, Joyride, and Swoosh, all in collaboration with cherry’s filmer Bill Strobeck. We all know they will never fall off when it comes to putting out fire gear every new season and drop, but to keep it coming with actual great footage is another story, and is definitely making skateboarding better today.
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