In summary - recognizing a real skateboard isn’t rocket science, but it does take some amount of brand awareness and ultimately even trial and error. We tried to take the guesswork out of it by starting SkateXS and openly sharing and celebrating each and every component we use to build our skateboards. Hopefully we have been able to share the values and priorities we put into those design decisions.
In the skateboarding industry, brands tend to come and go with ease. It’s rare for them to stay in the spotlight for any substantial amount of time. But the constant reshuffling of the deck (pun not intended) allows for a rotation of new brands to make a name for themselves. Whether they’re known primarily for their skateboarding parts essential to the craft (like decks, trucks, wheels, and shoes) or for their apparel and accessories, the skateboarding universe has been expanding ever since the sport caught the attention of the mainstream in the late ‘90s. Everyone may remember exactly where they were when Tony Hawk landed the 900° on national television, but the world of skateboarding brands is much larger than just that and more expansive than you may realize.
In sports like football, cricket and swimming, you have to follow certain rules and adopt a particular style in order to perform well. But that’s not the case with skateboarding. This sport allows skaters to enjoy their unique style without any restrictions. From drills to cruising and rail tricks, you can do whatever you like in your very own created style. Everyone skates in their own style according to their convenience.
Stacy Peralta and George Powell rekindled their business relationship in 2010 and have since been extremely successful once more, particularly through the re-release of many of their classic legacy skateboards, assisted by the return of the legendary graphic artist Vernon Courtlandt Johnson (aka VCJ) who was responsible for creating many of the brand’s most iconic board graphics.
Element has also diversified their business model with ventures into retail with Element stores across the globe, advocate programs supporting artists such as Thomas Campbell and Fred ‘French Fred’ Mortagne, Women’s fashion through the Element Women’s range and the most cohesive approach to supporting European skateboarding of any brand in the industry through their dedicated European team.
The magazine only lasted four issues, but resumed publication as Skateboarder in 1975. The first broadcast of an actual skateboarding competition was the 1965 National Skateboarding Championships, which were held in Anaheim, California and aired on ABC’s “Wide World of Sports. Because skateboarding was a new sport during this time, there were only two original disciplines during competitions: flatland freestyle and slalom downhill racing.
The main feature of this longboard is its attractiveness. The color of the board is very vivid and pleasing. Also, the smoothness of the longboard is so much striking. Another unique thing that you will find with this longboard is its wheel bite is zero percent. If you want to attract the attention of the people with your longboard while spending reasonable money, this longboard is the best choice for you. Amazingly, even after one or two years, you will not find any crack on the board.
Most skaters consider width is the most important dimension of the deck. That is measured straight across at the widest point of the deck. Skateboard decks generally range between 7.0 to 10.0 inches depending on the shape of the deck. There are boards that are narrower and wider than that, but they are not common and not practical for all around skating.
Sizing plays an important role in the performance of any deck. A large majority range in size from 7.75" to 8.5" in width. These will provide a great platform for shredding any obstacle and will excel in street and skatepark environments alike. For those who prefer a smaller board, decks are offered down to 7.5" in width- benefiting people with smaller feet or the technical skater. Conversely, those looking for a wider board will enjoy our selection ranging up to 8.9" wide. Larger decks will accommodate those with very large feet, as well as offer an amazing experience for cruising and shredding large ramps and transitions.
There followed a video release containing a remix of archive footage of Glaswegian born ex Blueprint pro skater Colin Kennedy who was awarded a guest board by The National Skate Co in 2015 that referenced an earlier Irn Bru graphic of Kennedy’s released in 1996 during his time on Panic Skateboards. Additionally, The National Skate Co released another limited edition homage series of product to celebrate the classic 1997 UK video Playing Fields with the blessing of those involved in making the video originally.
One of the earliest sponsored skateboarders, Patti McGee, was paid by Hobie and Vita Pak to travel around the country to do skateboarding exhibitions and to demonstrate skateboarding safety tips. McGee made the cover of Life magazine in 1965 and was featured on several popular television programs—The Mike Douglas Show, What's My Line? and The Tonight Show Starring Johnny Carson—which helped make skateboarding even more popular at the time. Some other well known surfer-style skateboarders of the time were Danny Bearer, Torger Johnson, Bruce Logan, Bill and Mark Richards, Woody Woodward, & Jim Fitzpatrick.
Without good grip tape, skaters have a tough time staying on top of their board. The main complaints about poor grip tape tend to be that it was never very grippy or lost its grip really quickly. Once again, we recommend trusting in name brands with years of experience supporting skateboarders. Unfortunately, if you are buying a pre-made complete skateboard, you probably won't have access to the brand name of the grip.