FTC has grown from being the staple skate shop of the Bay Area to being a respected brand pushing skateboarding across the globe. Their SF flagship sits in the famous Haight Ashburry district, always attracting visitors and giving them a look into what skateboarding is really like in this day and age. FTC will have you covered in their own gear, and will also always be pushing the next big thing in their shops, and they never make a bad call.
Magenta Skateboards are one of only a few mainland European based brand in this list, founded in Paris and currently based in Bordeaux, France. Magenta’s outlook on skateboarding as a cultural phenomenon, and consequently their output in terms of both products and video, is deliberately at odds with the prevailing conception of skateboarding as represented by most major brands.

The deck is expertly constructed with a vertically laminated bamboo core and bamboo veneer exterior, all attached with triaxial glass and epoxy as well as a course grip tape top. The grip tape is arranged in an unusual and stylish, yet functional, design. The 34-inch board features a 13-degree nose angle and an 18-degree tail angle. With its directional shape, you’ll easily be able to cruise on this board or pull a few tricks.
Today's skateboarders are founders in this sport—they're pioneers—they are the first. There is no history in Skateboarding—its being made now—by you. The sport is being molded and we believe that doing the right thing now will lead to a bright future for the sport. Already, there are storm clouds on the horizon with opponents of the sport talking about ban and restriction.[16]
^ Jump up to: a b Costello, Becca (November 10, 2005). "Skateboarding is not a sport: Skateboarding the Sacramento streets takes skill, balance and nerve. Just don't call it a sport". Sacramento News & Review. Retrieved December 10, 2012. Despite stickers, posters and T-shirts stating the contrary, it turns out that skateboarding is, in fact, a crime. “In the downtown district, you can skateboard as transportation,” Rafter explained. “Anything other than all four wheels on the ground and getting to where you’re going, they have a problem with.”
WKND turned a successful web series on the popular skateboarding site The Berrics into a company that is truly nothing but homies having fun and making videos they think are funny. Some people might dismiss them as another flash in the pan brand started by a crew of guys with some extra cash, but those same people have probably never watched American WKND and realized these guys are no fluke.
This board is an excellent option for beginners because of its simplicity and durability. The lightly concave design allows for simple turns but doesn’t require the rider to be an excellent navigator. You can start off riding this deck down the street and use it as you learn ollies, kickflips, and how to drop in to a half pipe. It will withstand it all and look good doing it.
Thunder trucks are solid, with some great innovations. Thunder's light truck range claims ​to be the lightest available, with the quickest turning. Thunder's team is also pretty impressive, with Thomas, Appleyard, Marks, Steamer, Ellington. The list is actually pretty huge. If having a lot of pros ride the same trucks as you is important (which isn't a bad idea - these people are skating in competitions, and want the best!), then take a look at Thunder.
The G & S video ‘Footage’ (created by Mike Hill and Neil Blender and released in 1990 just prior to them leaving to start their own brand) set the precedent for Alien Workshop’s later video aesthetic with the use of non-skate footage intercut throughout the skate sections and the mysterious, almost otherworldly atmosphere that permeates all of Alien Workshop’s subsequent video releases. To many people ‘Footage’ is the pre-cursor to every Alien video release that followed in its wake.
The most common shape in skateboarding is called a popsicle shape. It has a curved tail and nose and features concave, which gives the board it’s shape. New skateboarders looking to learn how to carve, push, ollie, kickflip, and grind boxes, ledges, and rails should start with a popsicle shape. If you’re interested in knowing, we explain selecting a board by width, riding style, and board shape in the skateboard decks section of the buyer’s guide.
Decks come in a variety of shapes and sizes. You can choose a mini-board, a cruiser, a drop-through, or a standard deck for your favorite set of wheels and hardware. Widths range too from a few inches with a 22-inch board to the wide size of a true cruiser. Some decks are flat as possible while others are significantly concave for optimized turning. You can buy a deck with artwork and grip tape already attached for a quick install or you can get a bare-bones wooden deck to truly customize.
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