The best criticism you could make about skateboarding in general right now is that it takes itself too seriously. Rightfully so. Skateboarders are often under attack, and what they do is illegal in most places. Skate culture is constantly being ripped off and bastardized. That's why it's so important to have a healthy sense of humor about it all, and that's why it's important that skateboarding has Roger.
You know how people say shit like: Ernest Hemingway is “a writer's writer” and it's not really clear what that means, but you sort of get it? Well Anti-Hero is a skater's skate brand. Founded by underground hero pro skater Julien Stranger, Anti-Hero is a direct expression of his attitude towards the skate industry, which is basically that skateboarding is life and fuck everything else. Anti-hero has a reputation for being one of the gnarliest skate brands around, thanks in part to their team of heavies which includes John Cardiel, Tony Trujillo, and Chris Pfanner.